Barcelona, Spain – 13 January 2026
Opti Digital contributed to ExchangeWire’s latest industry feature, “Plotting the Future of the Open Web in 2026”, sharing its perspective on how digital publishing and advertising are expected to evolve in the year ahead.
In the article, Opti Digital’s CEO and Co-Founder, Magali Quentel-Reme, says that “quality over quantity will shift from a guiding principle to a core business requirement.” She links this shift to AI-driven content creation and changing audience behaviour.
The contribution highlights that publishers should invest in strong brands, high-quality experiences, and strategies built on relevance. These choices can help them drive more sustainable profitability.
It also points to the need for brands to diversify beyond dominant social platforms. Instead, they should reinvest in premium open web environments that build trust and long-term value.
Looking ahead, Magali also references upcoming ecosystem shifts, including potential regulatory developments, that could contribute to fairer competition and reinforce the importance of partners capable of supporting publishers beyond technology alone.
