El Plural Increases its Advertising Revenue by 51% with Opti Digital.

About El Plural

El Plural, the independent digital media outlet and a powerhouse in Spain, was founded in 2005. It features a progressive editorial line aimed at an engaged audience interested in the country’s political, social, and cultural current affairs.

It covers a wide range of topics, from current political and economic affairs to social, environmental, and equality issues, with a critical and independent approach.

Over the years, El Plural has strengthened its position as a leader in the Spanish digital media ecosystem, reaching 5.5 million unique monthly users in 2020 thanks to an editorial strategy based on analysis, opinion, and verified information

The Challenge

In the face of a programmatic, fragmented, and competitive market, El Plural faced the challenge of maximizing its advertising revenue without compromising editorial quality or the user experience.

That’s why they needed a solution that integrated multiple SSPs, Prebid technology, and tools to improve loading speed and Core Web Vitals.

In addition, they wanted to gain operational autonomy in order to quickly respond to market changes, test new strategies, and make data-driven decisions.

Our Solution – Ad Manager Hub

The solution chosen by El Plural was Ad Manager Hub by Opti Digital, which stood out during the selection process for its advanced features as well as its excellent technical support. This support was invaluable throughout the entire implementation process and subsequent follow-up, due to its professionalism and ability to adapt to the needs of El Plural.

With Ad Manager Hub, El Plural increased its agility and autonomy thanks to an intuitive and easy-to-use platform that optimizes both direct campaigns and deals as well as programmatic advertising. Among the main advantages were the seamless integration with El Plural’s usual SSPs, as well as new demand partners included in Ad Manager Hub. This led to a 51% increase in advertising revenue and a 13% increase in fill rate.

In addition to increased revenue thanks to higher-quality demand and greater bid competition, Core Web Vitals scores also improved, thanks to an ultra-light advertising stack that speeds up ad load times. Furthermore, other features were implemented that positively impacted both revenue and user experience, such as:

• Smart refresh and customizable lazy loading, configurable based on various parameters like specific advertisers, line items, or ad units.
  
• Automatic ad insertion within editorial content.
  
• Activation of original ad formats, such as sticky ads, with advanced configuration options like user capping, size adjustments, and position settings.
  
• Ad size customization based on the ad unit.
  
• Centralized price floor management to ensure a coherent pricing strategy that encourages competition among bidders.
  
• A/B testing to allow for continuous, flexible experimentation and optimization.
  
• Comprehensive analytics that provide full, transparent visibility into both revenue performance and audience metrics.
  

With Ad Manager Hub, El Plural maximized the profitability of its advertising revenue, optimized its ad inventory management, and improved both the user experience and overall website performance.

About Opti Digital

Opti Digital is the premium AdTech partner empowering digital publishers to transform revenue optimization into a sustainable, strategic advantage. We don’t just optimize the auction; we provide the holistic platform, human expertise, and upper-funnel intelligence required to maximize growth while future-proofing your business and protecting your audience.

The flagship solution, Ad Manager Hub,  available in Saas or managed service, seamlessly layers over Google Ad Manager. It delivers an ultra-lightweight foundation that optimizes ad inventory across all inventory types – preserving Core Web Vitals and SEO performance – and gives publishers the granular control and operational efficiency needed to align technology with their most precious assets.

Complementing this, Demand Hub delivers unique demand and premium ad revenue by connecting with top brands through exclusive PMPs and direct deals. It also curates high-quality, high-viewability inventory, using unique high-impact formats and AI predictive technology to ensure every impression captures user attention and maximizes value.

Meanwhile, Yield Hub, powered by advanced machine learning, dynamically manages price floors, traffic allocation, and real-time market shifts, ensuring every impression is sold at its true market value while maintaining strong bid volume and auction health. 

Together, these solutions offer publishers a path to sustainable, transformative growth. Over 10,000 websites and apps worldwide, including leading publishers like Euronews, Gizmodo, and Orange, rely on Opti Digital to transform their digital advertising challenges into measurable results, maximizing revenue while keeping audiences engaged.