Audience segmentation is a pivotal strategy in digital advertising as it helps target a specific audience with precision, creating a major impact and bringing in a higher revenue. With the impending removal of third-party cookies by Google, understanding available audience segmentation tools is more crucial than ever. This article delves into the intricacies of audience […]
In the ever-changing AdTech landscape, attention metrics have emerged as a pivotal solution for advertisers seeking to maximize the impact of their ad campaigns without tracking cookies. While traditional metrics like viewability rate offer valuable insights, they fall short of capturing real user ad engagement. Attention measurement solutions delve deeper, providing a comprehensive understanding of […]
Summer 2024 will bring with it more activity in the AdTech industry due to all the sports events taking place. Users will spend more time online than usual, and this increased activity lends itself to monetization opportunities. By riding on this wave and optimizing their websites, publishers of all sizes can make sure to make […]
It has begun, 2024 marks the end of third-party cookies from Chrome. 1% of 3PC is already being deprecated from Google’s browser. Implementing alternatives and harnessing first-party data, are becoming a critical priority before the complete phase-out of third-party cookies, initially scheduled for the second half of 2024… But that is not the only challenge […]
After a couple years dominated by stable or negative variations in programmatic ad revenue for content and news media publishers, 2024 marks a turning point in the ad tech world, switching from a third-party cookie-based ecosystem to a new era more respectful of user privacy. While our technologies are fully cookieless-ready at Opti Digital, we […]
Year after year, the situation remains the same: eCPMs decrease, putting constant pressure on media publishers and their advertising partners, who intensify their efforts to keep them on the rise. This decline also leads to a drop in global ad revenue for traditional media publishers, putting them in challenging situations and resulting in significant employee […]
The latest trend adopted by media publishers? Traffic shaping. This technique, which selects demand partners according to a number of criteria, increases advertising profitability, improves media loading times and reduces the digital carbon footprint of the publisher and the programmatic industry. More explanations in our article. What is traffic shaping? In programmatic advertising, SSPs (Sell-Side […]
At Opti Digital, we offer technologies that allow publishers to optimize their monetization while protecting their UX as much as possible. Content jumps, intrusive ads, slow site loading… Poor ad layouts cause a number of annoyances that can negatively impact your user experience and your overall advertising performance. That’s why we recommend taking care of […]
“What can’t be measured can’t be improved” – This saying is very relevant in the digital advertising industry where data is the core element. Knowing your metrics means knowing your value. To improve your advertising profitability, a lot of data comes into play, including viewability. In this article, we help you to better understand this […]
2021 was a particularly eventful year for the AdTech industry. Publishers and players in online advertising had to adapt to the start of a cookieless world, in particular with the new CNIL guidelines that came into effect. The year was also marked by a major event for their natural referencing: Core Web Vitals, 3 Web […]