About Webedia
Webedia is the leading digital entertainment group in Spain. Since its creation in 2007, the group has been building an international network of media, talent agencies, events, creativity and audiovisual production services, always with a focus on passion and innovation.
Based in 12 countries, Webedia connects with more than 290 million unique monthly users worldwide. In Spain, it is positioned as a leading player in the most important topics in the world of entertainment with media such as Xataka, 3DJuegos, SensaCine or DAP, and has specialized in audiovisual innovation and the creation of experiences that connect with audiences through VIZZ, agency representing the largest network of talents in our country.
The Challenge
Before collaborating with Opti Digital, Webedia wanted to optimize the performance of its ad stack across all environments, including AMP, due to the high volume of traffic it generates.
The solution needed to improve competitiveness in the programmatic market while respecting the user experience, maintaining a clear balance between advertising effectiveness and audience quality.
Webedia needed a partner that could bring premium demand, support performance across environments, and create measurable value without increasing operational complexity.
Our Solution
Opti Digital responded to Webedia’s challenge with Demand Hub, a solution designed to maximize programmatic revenue through differentiated demand and high-attention social display formats.
The format works within existing IAB placements and creates a story-like experience that combines creative impact with strong performance. It reduces ad overexposure, improves campaign performance, and helps capture audience attention in a more engaging way.
Thanks to its compatibility with AMP, Demand Hub integrated seamlessly into Webedia’s strategy, achieving outstanding results across key environments.
The bidder ranked 2nd and 3rd on Prebid, leading to increased revenue for Webedia and reinforcing its competitive position in the programmatic market.
A key aspect of the collaboration has been the precision and reliability of reporting, along with effective discrepancy management. This enabled Webedia to gain a transparent and detailed view of its actual advertising revenue performance.
This approach helped Webedia access curated demand while preserving user experience, campaign quality, and brand-safe inventory monetization.
About Opti Digital
Opti Digital is a premium AdTech partner helping digital publishers maximize ad revenue while protecting user experience, site performance, and long-term audience value.
Demand Hub delivers premium demand for publishers by connecting high-quality inventory with premium advertisers through exclusive PMPs, direct deals, and high-attention ad experiences.
Compatible with Prebid, this technology enhances monetization on IAB ad blocks already present on websites and performs effectively across all environments, including AMP (Accelerated Mobile Pages). With high CPMs and proven effectiveness across more than 7,000 publishers, this innovative technology has become one of the leading bid adapters in the market.
FAQ
Opti Digital helped Webedia access premium demand through Demand Hub, connecting its inventory with high-attention ad experiences and differentiated demand sources designed to improve programmatic performance.
Demand Hub supports premium demand for publishers by working through Prebid, integrating into existing IAB placements, and using social-inspired formats that capture attention while preserving the user experience.
Demand Hub helped Webedia access curated demand while preserving campaign quality, AMP compatibility, and transparent revenue reporting. This supported stronger brand-safe inventory monetization without adding unnecessary operational complexity.
What we value most about Opti Digital, in addition to their innovative solutions, is their deep understanding of publishers. Their guidance has been crucial during the control meetings. Besides increasing our revenue, Opti Digital has proven to be highly robust and reliable in all integrations.
Iñaki García HozHead of Programmatic and AdOps at Webmedia