Interview with Dany Dorléans, Webmaster at Jeux.com
Jeux.com is much more than just an online games website – it’s a complete games portal designed to satisfy all fans of interactive entertainment. With an impressive selection of over 16,000 free games, Jeux.com covers all genres, from action games to puzzle games, including classics such as Mahjong and Bubble Shooter. Our portal offers not only an exceptional variety, but also exciting news from the world of gaming.
Why Opti Digital?
We chose Opti Digital because of their expertise in monetization and advertising revenue management, but also because of their ability to offer solutions tailored to gaming portals like ours.
What was your challenge before working with Opti Digital?
Before working with Opti Digital, our main challenge was the difficulty of monetizing effectively with our own ad server. Managing ads internally through various ad servers was time-consuming and created obstacles to fully optimizing our advertising revenue.
We also lacked an overall view of performance and revenue generated, which made it harder to understand where to focus our efforts.
Finding a qualified partner like Opti Digital was therefore crucial to improving publisher monetization and maximizing our potential in a more efficient and structured way.
What solutions does Opti Digital provide to solve it?
Opti Digital was able to provide solutions such as optimized ad slot management, performance tracking tools, advice on ad formats suitable for games, and proactive collaboration to maximize revenues while maintaining a positive user experience.
With Ad Manager Hub, we were able to simplify monetization management, perform ad stack optimization, and gain more control over our advertising performance.
What are your goals for 2024?
Our objectives for 2024 are clear: we aim to continue optimizing our CPMs throughout the year. In an ever-changing advertising landscape, maintaining competitive CPMs is essential to ensure effective monetization of our free games portal.
FAQ
Opti Digital helped Jeux.com improve publisher monetization by simplifying ad operations, optimizing ad slot management, and giving us better visibility into advertising performance.
With Opti Digital, Jeux.com achieved a 91% viewability rate, 4M monthly impressions, and a 2x increase in revenue. These results show how stronger ad revenue optimization can help publishers grow revenue while maintaining inventory quality.
Ad stack optimization is important for gaming publishers because complex ad server management can limit revenue performance and consume internal resources. With Ad Manager Hub, publishers like Jeux.com can simplify operations, improve control, and support long-term monetization growth.
Joining Opti Digital is not just a choice, it's a solution. Publishers won't regret exploring this partnership to significantly improve their monetization strategy.
Dany DorléansWebmaster at Jeux.com