Interview with Xavier Gerbeaud, Founder of Gerbeaud.com
Gerbeaud.com is a historic website from… 1998 ! It’s still a benchmark in the home and garden world, with thousands of contents dedicated to gardening, nature (flora and fauna), the environment, and everything garden in everyday life: pets, cooking with seasonal fruit and vegetables, beekeeping etc.,
Why Opti Digital?
Like the vast majority of editorial sites, Gerbeaud.com’s business model is tight to the monetization of content through advertising. We needed a partner that could support publisher monetization, simplify technical operations, and improve ad revenue optimization with greater visibility.
What was your challenge before working with Opti Digital?
The first discussions with Opti Digital started in 2020. At the time, we were programming the tags of several advertising agencies on the media on our own, via different ad-servers (GAM, Equativ…).
It was time-consuming, the competition wasn’t optimal in terms of CPM, and we also lacked an overall monitoring of performance and revenues generated.
What solutions does Opti Digital provide to solve it?
All our sites are now managed directly by Opti Digital, who have a wealth of experience in programmatic advertising. Their dashboard provides precise measurement of inventory, RPMs… per multiple dimensions such as page, site, advertiser.,
Through Ad Manager Hub, we were able to simplify monetization management, perform ad stack optimization, and gain more control over our advertising performance.
What are your goals for 2024?
The rise of new players and the cannibalization of our themes by generalist media are increasing the pressure on traffic acquisition. Our main objective is to maintain our audience, the satisfaction and commitment of our visitors, but also our revenues, in a context where eCPMs are tending to decrease.
FAQ
Opti Digital helped Gerbeaud improve publisher monetization by simplifying the management of its advertising setup, improving visibility into performance, and supporting a more structured approach to programmatic monetization.
With Opti Digital, Gerbeaud achieved an 82% viewability rate, 11M monthly impressions, and a 72% fill rate. These results show how stronger ad revenue optimization can help editorial publishers maintain inventory quality in a pressured eCPM environment.
Ad revenue analytics is important because publishers need visibility into inventory, RPMs, pages, sites and advertisers to understand what is driving performance. With Ad Manager Hub, publishers like Gerbeaud can improve control, simplify operations and support long-term monetization.
Choose an agency with whom you can talk. Opti Digital is a company on a human scale; so far, I've only had to deal with account managers who are available, friendly and efficient, and with whom we have regular face-to-face meetings. And that's priceless!
Xavier GerbeaudFounder - CEO of Gerbeaud