Interview with Alejandro Marín, CEO of ForoCoches
ForoCoches is the world’s first Spanish-language forum, with thousands of new threads every day on sports, science, technology, humor… And even cars!
Why Opti Digital?
We were looking for a company we could trust to manage our programmatic advertising. From the beginning, Opti Digital was very transparent. They convinced us to try their solution. And they were able to maximize ad revenue, which we were very happy about.
What was your challenge before working with Opti Digital?
Due to the complexity of the systems and the programmatic advertising environment, we were not able to fully exploit this opportunity.
What changed with Opti Digital?
With Opti Digital, we were able to simplify the technical side and achieve results far superior to those we had obtained before, while continuing to grow and adapt to changes in the sector without having to dedicate additional resources to it.
This makes Opti Digital a strong partner for ad stack optimization, helping us manage programmatic complexity with more confidence and efficiency.
What would you recommend to publishers to establish a good monetisation strategy?
For us, it is important to think in the medium and long term, looking for sustainable monetization over time, with high-impact ad formats that do not deteriorate the navigability of the site but, on the contrary, that allow to give a presence to advertisers with good results.
FAQ
Opti Digital helped ForoCoches improve publisher monetization by simplifying the technical management of its programmatic advertising and supporting a more efficient monetization setup. This helped ForoCoches achieve a +81% increase in revenue, while maintaining a 65% viewability rate.
With Opti Digital, ForoCoches achieved 143M monthly impressions, a 77% fill rate, a 65% viewability rate, and a +81% increase in revenue. These results show how better ad revenue optimization can help publishers grow revenue while keeping strong inventory quality
Ad stack optimization is important because complex programmatic systems can be difficult to manage internally. With Ad Manager Hub, publishers can simplify operations, improve control, and build a more sustainable monetization strategy.
Avec Opti Digital, nous avons pu simplifier la partie technique et obtenir des résultats bien supérieurs à ceux que nous obtenions jusqu'alors, tout en continuant à nous développer et à nous adapter aux changements du secteur sans avoir à y consacrer des ressources supplémentaires.
Alejandro MarínCEO of ForoCoches