About ABC Bourse
ABC BOURSE is one of the leading financial information platforms in France. This trusted website provides real-time stock market data, expert advice, and powerful tools to help investors succeed. Every day, it delivers in-depth analysis of the economy and finance, along with a comprehensive encyclopedia on the stock market and financial markets. With over 2 million monthly visits, ABC BOURSE stands out as an essential resource for investors.
The Challenge
Before partnering with Opti Digital, ABC BOURSE aimed to further optimize its advertising strategy and performance analysis.
During a discussion with Florent Maitre, co-founder and president of Clubic and a long-standing Opti Digital client, they learned about Opti Digital and its advanced technologies, particularly its analytics platform.
Impressed by Opti Digital’s ability to provide personalized support and valuable insights through real-time data, ABC BOURSE chose to trust us to support publisher monetization, maximize advertising revenue, and refine its overall strategy.
Our Solution
We have been collaborating with ABC BOURSE since November 2023, using Opti Digital’s lightweight and high-performance Prebid cloud wrapper.
Through Ad Manager Hub, ABC BOURSE benefited from regular optimizations, careful monitoring, and a more efficient advertising designed to support ad revenue optimization without compromising performance.
Thanks to our regular optimizations and careful monitoring, ABC BOURSE saw excellent results from the start of the partnership, including a 10% increase in programmatic revenue and an average viewability rate of 71.5%.
We maintain weekly contact with their team and hold monthly meetings to analyze performance, share test results, and adjust the advertising strategy.
With Opti Digital’s advanced analytics platform, ABC BOURSE has a detailed view of its KPIs, allowing us to make informed decisions in real time and maximize revenue. This level of ad revenue analytics helps the team understand performance by format and almost page by page.
The collaboration also supported ad stack optimization, combining technical efficiency, reporting transparency, and continuous support.
About Opti Digital
Opti Digital is a leading AdTech company that develops cutting-edge solutions powered by artificial intelligence to help online media publishers maximize their advertising revenue.
Its comprehensive monetization platform automatically manages advertising inventory to optimize revenue without compromising site performance or user experience.
Opti Digital stands out with an ultra-light ad stack and simplified integration through a single tag. Through Ad Manager Hub, publishers can manage their programmatic operations more efficiently, support ad stack optimization, and optimize inventory value with greater transparency and control.
Opti Digital’s advanced AI technology enables publishers to optimize revenue in real time, while its comprehensive analytics dashboard provides full transparency into audience data, revenue by URL, revenue by source, format performance, and other key dimensions. These capabilities help publishers use ad revenue analytics to make better monetization decisions.
Opti Digital works with international publishers across EMEA and North America and is committed to delivering cutting-edge, cookieless, and eco-friendly solutions. Its approach helps clients stay at the forefront of the market while preserving and optimizing the user experience.
FAQ
Opti Digital helped ABC BOURSE improve publisher monetization through regular optimization, technical monitoring, personalized support, and a lightweight Prebid cloud wrapper designed to maximize advertising revenue without compromising performance.
With Opti Digital, ABC BOURSE achieved +10% additional revenue and +21% eCPM growth between November 2023 and November 2024. These results show how stronger ad revenue optimization can help publishers increase revenue while maintaining inventory quality.
Ad revenue analytics are important because publishers need to understand performance by format, page, audience source and revenue driver. With Ad Manager Hub, publishers like ABC BOURSE can make more informed decisions and support stronger long-term monetization.
After more than 25 years of experience in web publishing and numerous collaboration attempts, Opti Digital is the first company I've encountered that has made technical optimization one of its cornerstones, ensuring optimal results. This advantage is also evident in their reporting, which includes a comprehensive dashboard with numerous filtering tools to measure performance by format and almost page by page.
Rodolphe ViallesFounder of ABC BOURSE