House Reads
House Reads automatically replaces eligible unfilled ad slots with a native widget promoting trending articles from the publisher’s own website. Recommendations are locally relevant and displayed only when no paid ad is available.
It replaces empty spaces with useful editorial content, encourages readers to continue browsing, and generates additional page views—creating new opportunities to serve monetizable ad impressions.
Yield Potential
Basic
Viewability Factor
High
User Experience
Seamless
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Dynamic Ad Insertion
Automated technology placing ads within content for scalable and optimized monetization.
- Smart & Adaptive
Context+
AI-powered widget extending the reading experience and increasing engagement and onsite session depth.
- Immersive Experiences
In-Content
Ads integrated within article content to capture attention during reading sessions.
- Standard Display