Managing ad inventory effectively is a crucial factor in maximizing advertising revenue. Publishers must go beyond simply filling ad spaces and focus on strategic optimization to enhance performance metrics and increase earnings. To help you achieve this, we’ve crafted a comprehensive guide, Boosting Revenue Through Ad Inventory Optimization, which explores key strategies and insights to […]
Programmatic advertising has come a very long way since its beginnings. What started off as a simple banner ad on Hotwired.com in 1994 has transformed into a complex, data-driven ecosystem that automates the buying and selling of ad space in real-time. This evolution has revolutionized digital marketing, offering efficiency and additional monetization opportunities with developments […]
The new year is here, and with it, one of the most frightening periods for publishers. Why is this? After the overactive months of November and December, there is a global drop in eCPMs, meaning decreased advertising revenue and poor overall advertising performance. This yearly phenomenon is common to all publishers, and it keeps getting […]