Barcelona, Spain – 13 January 2026
Opti Digital contributed to ExchangeWire’s latest industry feature, “Plotting the Future of the Open Web in 2026”, sharing its perspective on how digital publishing and advertising are expected to evolve in the year ahead.
In the article, Opti Digital’s CEO and Co-Founder, Magali Quentel-Reme, notes that “quality over quantity will shift from a guiding principle to a core business requirement,” as AI accelerates content creation and audience behaviour continues to evolve.
The contribution highlights that publishers investing in strong brands, high-quality user experiences, and monetisation strategies built on relevance rather than volume will be better positioned to drive sustainable profitability. It also points to the growing need for brands to diversify beyond dominant social platforms and reinvest in premium open web environments that foster trust and long-term value.
Looking ahead, Magali also references upcoming ecosystem shifts, including potential regulatory developments, that could contribute to fairer competition and reinforce the importance of partners capable of supporting publishers beyond technology alone.
