About Flightradar24
Flightradar24 is the world’s leading flight tracking platform, providing real-time information on over 250,000 flights daily. With more than 5 million daily users and 100+ million app downloads, it’s a trusted source of aviation intelligence for both consumers and industry leaders — including Airbus, Boeing, and Embraer.
Its app has held the #1 position in Apple’s App Store in 130+ countries and is frequently featured in global media.
The Challenge
Flightradar24 aimed to grow advertising revenue while maintaining a seamless, high-quality user experience and a streamlined ad stack. As a premium publisher, the team is highly selective with partners — choosing only solutions that bring unique, high-quality demand without compromising performance.
“We look for partners who can bring unique demand and add measurable incremental value — without introducing complexity or impacting user experience.”
— Mats Lidgren, Yield Manager, Flightradar24
Our Solution: Opti Digital Demand Hub
For Flightradar24, Opti Digital Demand Hub delivered high-impact, user-friendly ad formats that blended seamlessly into their content and captured attention without adding clutter. Powered by an AI model, it forecasted attention at the impression level and bid accordingly to maximize value.
Through animated rotation of multiple ad creatives per impression, Demand Hub gave Flightradar24 a competitive edge that drove stronger engagement and ensured high eCPMs across their ad inventory. Effortlessly integrated into their ad stack via a standard Prebid Bid Adapter or simple tag, it connected them to premium demand sources, boosting bid rates, win rates, and overall revenue.
Exclusive Demand. High Viewability.
For Flightradar24, Demand Hub connected their inventory to highly targeted ads from premium advertisers. It strategically curated their inventory to achieve maximum outcomes for brands while driving higher profitability for Flightradar24. Demand Hub is animated only when it enters the user’s viewport, guaranteeing the best viewability. This ensures that brand messages receive full user attention, leading to higher engagement and better outcomes for advertisers.
Captivating User Experience
Designed for flexibility, Demand Hub offered multiple creative layouts, including carousel “story-like” formats, making ads highly engaging and attention-grabbing. It strictly respects the “safe frame” and never expands over content, ensuring a completely non-intrusive experience, and preserving Flightradar24’s Core Web Vitals and overall site performance.
About Opti Digital
Opti Digital is the premium AdTech partner empowering digital publishers to transform revenue optimization into a sustainable, strategic advantage. We don’t just optimize the auction; we provide the holistic platform, human expertise, and upper-funnel intelligence required to maximize growth while future-proofing your business and protecting your audience.
The flagship solution, Ad Manager Hub, available in Saas or managed service, seamlessly layers over Google Ad Manager. It delivers an ultra-lightweight foundation that optimizes ad inventory across all inventory types – preserving Core Web Vitals and SEO performance – and gives publishers the granular control and operational efficiency needed to align technology with their most precious assets.
Complementing this, Demand Hub delivers unique demand and premium ad revenue by connecting with top brands through exclusive PMPs and direct deals. It also curates high-quality, high-viewability inventory, using unique high-impact formats and AI predictive technology to ensure every impression captures user attention and maximizes value.
Meanwhile, Yield Hub, powered by advanced machine learning, dynamically manages price floors, traffic allocation, and real-time market shifts, ensuring every impression is sold at its true market value while maintaining strong bid volume and auction health.
Together, these solutions offer publishers a path to sustainable, transformative growth. Over 10,000 websites and apps worldwide, including leading publishers like Euronews, Gizmodo, and Orange, rely on Opti Digital to transform their digital advertising challenges into measurable results, maximizing revenue while keeping audiences engaged.
“Opti Digital has provided an additional layer of competitive demand that fits well with our performance requirements. We value partners who can complement — not complicate — our stack, and the collaboration has shown positive results.”
Mats LidgrenYield Manager at Flightradar24