76% of respondents in higher-income households visited a brand’s site after seeing its ads online.
Programmatic advertising shapes the way consumers move through the digital marketplace, influencing how they encounter brands, compare options, and ultimately decide what to purchase online.
The Impact of Programmatic Advertising on U.K. Holiday Buying provides a broad overview of how programmatic tactics influence brand awareness, credibility, and buying intent across key touchpoints in digital environments during the peak holiday season.
Drawing on survey responses, the report offers a strategic framework to support campaign development, refine creative execution, and strengthen overall advertising performance.
Download the complete report to access the full set of insights, actionable recommendations, and audience-specific findings.
