About Euronews
Euronews is a global media leader, delivering independent news to audiences worldwide through its TV channel and digital platforms. Available in 13 languages, and in 5 more through franchise agreements, it stands out as one of the most multilingual news brands in the world. With a mission to provide diverse perspectives and impartial journalism, Euronews reaches over 30 million users each month via its website and mobile app, a testament to its strong and growing international presence.
The Challenge
Before achieving a breakthrough in programmatic ad revenue thanks to Opti Digital Ad Manager Hub, Euronews had to solve the challenge of growing digital advertising income while protecting premium user experience.
Operational Complexity
Managing multiple geographies, diverse technical partners, and direct premium campaigns created a fragmented ad ecosystem that Euronews wanted to better control and scale further.
Revenue Pressure
Euronews needed a solution that could boost programmatic advertising revenue while protecting direct deals.
Seamless User Experience
Any monetization improvements had to be seamless for audiences. Speeding up page loads and improving Core Web Vitals on their website and mobile app was important to preserving trust and long-term engagement.
Our Solution
After a competitive RFP process, Euronews chose Opti Digital Ad Manager Hub to centralize its ad stack, simplify workflows, and unlock new revenue opportunities. Our collaboration began in March 2025 with the implementation of Ad Manager Hub, a comprehensive, fully customizable solution designed to enhance ad inventory quality, strengthen demand, and boost both ad profitability and web performance.
Advanced monetization capabilities
Key features include granular and advanced controls on the layout and ads behaviors with dynamic ad insertion, lazy loading, in-view ad refresh, and innovative formats such as siderails, rewarded ads, and sticky ads. Sophisticated client and server-side header bidding wrappers enable agile connections with the demand partners and user identity solutions of choice on specific targeting settings. Opti Digital also grants access to premium SSPs and DSPs as a complement to the publisher’s partners. Our dynamic price floor technology sends optimal floors to all demand partners maximizing yield.
SEO & Performance Gains
In addition, our lightweight package ensures that the setup helps positively impact the publisher’s SEO strategy and improves key indicators such as Core Web Vitals scores. Leveraging our deep expertise in server-side auctions, we speed up header bidding and the overall ad selection process, which improves ad loading times. Ads are delivered 3x faster than before.This increase in speed enhances ad quality, driving higher viewability, click-through rates and CPM.
Strong Value for Direct Campaigns
Ad Manager Hub not only boosts programmatic revenue, but also adds strong value to direct campaigns by increasing viewability and enhancing ad delivery, a priority for Euronews and a key advantage in today’s market, where programmatic eCPMs are under growing pressure.
Real-Time Insights at Publishers’ Fingertips
Our solution puts real-time insights at publishers’ fingertips, with key metrics such as ad density, revenue per page view, ad revenue per article, and revenue by traffic source, all compiled into one powerful analytics platform. This clarity enables smarter decisions, ongoing optimization, and full control through audience and ad revenue reconciliation.
Opti Digital’s Ad Manager Hub gave Euronews the performance edge it needed : combining speed, transparency, and smarter monetization into one powerful platform.
About Opti Digital
Opti Digital is the premium platform empowering digital publishers to maximize ad revenue while protecting user experience and site performance.
The flagship solution, Ad Manager Hub, seamlessly layers over Google Ad Manager to optimize ad inventory value across Display, Native, Video, and original formats, delivering an ultra-lightweight solution that preserves Core Web Vitals and SEO performance.
Complementing this, Demand Hub delivers unique demand and premium ad revenue by connecting with top brands through exclusive PMPs and direct deals. It also curates high-quality, high-viewability inventory, using unique high-impact formats and AI predictive technology to ensure every impression captures user attention and maximizes value.
Meanwhile, Yield Hub, powered by advanced machine learning, dynamically manages price floors, traffic allocation, and real-time market shifts, ensuring every impression is sold at its true market value while maintaining strong bid volume and auction health.
Together, these solutions give publishers granular control, full transparency, and operational efficiency, allowing them to grow revenue, retain audiences, and unlock sustainable growth.
Over 10,000 websites and apps worldwide, including leading publishers like Gizmodo, Webedia, Sportskeeda, Valnet, Venatus, The Objective, and Orange, rely on Opti Digital to transform their digital advertising challenges into measurable results, maximizing revenue while keeping audiences engaged..
Opti Digital has been exactly the partner we needed, far exceeding our expectations. Since implementing their solution, we’ve seen exponential growth in digital revenue, ad yield, inventory quality, user experience, and web performance. The time we’ve saved in ad operations has been a game-changer, allowing our team to focus on strategy and growth instead of day-to-day technical processes.
Tom RocheVP Digital Commercial Strategy & Revenue Development, Euronews