About VerticalScope
VerticalScope is a technology company that operates a cloud-based platform for online enthusiast communities in high-consumer spending categories. With expertise in SEO, internet marketing, and traffic acquisition, VerticalScope builds successful, targeted online networks. Their platform integrates community, content, and commerce. Through targeted acquisitions and development, VerticalScope has amassed over 1,300 websites across various verticals, featuring more than 2.0 billion posts and over 120 million monthly active users.
The Challenge
Equipped with a sophisticated advertising stack powered by robust technologies, VerticalScope stands out in the AdTech sector. However, with a diverse portfolio of vertical websites across multiple geographies, manually managing price floors at such a granular level was impossible. Implementing Opti Digital’s standalone dynamic floor pricing technology has added significant value to VerticalScope by automating this process.
VerticalScope needed a solution that could support inventory yield optimization across a large, global portfolio without adding more ads or disrupting its existing setup.
Our Solution
VerticalScope began collaborating with Opti Digital in September 2023.
Opti Digital’s dynamic floor pricing for publishers was smoothly integrated into VerticalScope’s existing ad stack, with custom configurations for its diverse and global inventory. This integration quickly improved yield across North American inventory.
Powered by machine learning, Opti Digital’s price flooring technology improves over time, increasing yield without adding more ads to the sites or connecting additional demand partners.
Through Yield Hub, VerticalScope benefits from automated floor price optimization based on multiple real-time signals and demand levels. The model adjusts floor prices automatically, calculating millions of price floor rules daily.
This helps create revenue lift for publishers while fostering a more efficient and fair auction among all bidding partners.
Opti Digital also offers full transparency, allowing publishers to track the performance of the technology directly within their Google Ad Manager account.
About Opti Digital
Opti Digital is an AdTech company offering advanced AI-based solutions that help digital media publishers boost their advertising revenue. Yield Hub uses predictive and reactive machine learning models to optimize publishers’ earnings. It implements the best pricing strategy in granular segments by considering over 27 signals, some of them captured in real time. These signals help determine the optimal minimum price at any given moment, adjusting it either up or down to maximize the value of your inventory.
Collaborating with global publishers across EMEA and North America such as Brainly, Sportskeeda, or Aditude, Opti Digital’s innovations ensure they achieve the best possible financial outcomes from their digital ad inventory. We provide sustainable technologies, compatible in the cookieless environment, that empower publishers to overcome industry challenges while protecting and optimizing their user experience.
FAQ
Opti Digital helped VerticalScope improve yield optimization by automating price floor management across a large portfolio of vertical websites and geographies, reducing the need for manual floor adjustments at a granular level.
Yield Hub supports dynamic floor pricing for publishers by using machine learning, real-time inventory signals, demand levels, and user value to calculate optimal floor prices automatically and adapt them over time.
With Opti Digital’s dynamic floor pricing technology, over half of VerticalScope’s North American inventory is optimized, with five million price floor rules calculated every day. This supports stronger floor price optimization and more efficient auctions across its global inventory.
The integration of Opti Digital's dynamic price flooring technology has significantly enhanced VerticalScope’s media outlet value, making the auction more efficient for our global inventory across all verticals and geographies
Ezra MenagedChief Executive Officer at Hometalk, a company owned by VerticalScope