About Orange
As one of the world’s largest telecom providers serving over 287 million customers, Orange manages massive digital traffic across their web and app properties. They were seeking new ways to optimize yield from this high-value inventory at scale.
Yield Hub Driving Double-Digit Growth
Turning to Opti Digital, Orange implemented Yield Hub, our AI-powered dynamic floor pricing solution. Seamlessly integrating with their existing tech stack, Yield Hub automated price floor adjustments in real time based on inventory signals, market conditions and user value.
The results exceeded expectations: Yield Hub managed floors for Orange’s ad inventory, driving a substantial increase in ad revenue, between 10% and 30% depending on the display ad units, while optimizing flagship pages like the News portal and Webmail.
The Solution
Advanced automation and dynamic floor pricing for publishers can be seen as a clear example of AI’s ability to maximize performance at scale, underlining Opti Digital’s expertise in helping large publishers like Orange navigate changing programmatic environments.
Through the data analyzed daily, Opti Digital’s Yield Hub model ensures price floors meet the real level of demand for Orange’s massive advertising assets. This supports stronger floor price optimization, helping Orange protect inventory value while adapting to real-time market conditions.
As a leader in AdTech, this case study confirms Opti Digital’s capacity to fuel continued growth for premium publishers worldwide through automated yield optimization.
About Opti Digital
Opti Digital is a premium AdTech partner helping digital publishers maximize ad revenue while protecting user experience, operational efficiency and long-term inventory value.
Yield Hub is Opti Digital’s AI-powered solution for inventory yield optimization. It dynamically manages price floors, traffic allocation and real-time market shifts, ensuring every impression is sold at its true market value while maintaining strong bid volume and auction health.
With Orange as a success story, Yield Hub achieved increases of up to 30% in advertising revenue, establishing itself as a powerful solution for publishers looking to automate floor price optimization and improve revenue performance at scale.
For publishers looking to understand how dynamic floor pricing can drive sustainable revenue growth, Opti Digital continues to innovate to build a more profitable future for premium media businesses.
FAQ
Opti Digital helped Orange improve yield optimization through Yield Hub, using AI to automatically adjust price floors in real time based on inventory signals, market conditions and user value.
Yield Hub supports dynamic floor pricing for publishers by replacing manual floor management with automated, data-driven pricing decisions. This helps publishers protect inventory value while adapting to real-time demand.
With Yield Hub, Orange achieved a substantial ad revenue increase between 10% and 30%, depending on the display ad units. The solution improved floor price optimization across flagship environments like the News portal and Webmail.
With so many changing variables to take into account, manually setting the price floor of our inventory was inefficient. Yield Hub proved its value by capturing our first-party signals to predict optimal price floors in real time. This automated approach unlocked new profits.
Nicolas DesgrangesDigital Marketing Manager