Interview with Fabian Lainé, Founder of Zimo.fr
Zimo is France’s first 100% free real estate portal for individuals and professionals. Zimo’s mission is to provide individuals and professionals with the largest possible audience to promote their real estate ads.
Why Opti Digital?
We worked with Opti Digital on another project, and their solutions enabled us to rapidly increase our revenues by over 50%. It seemed obvious to us to continue our collaboration on Zimo.
What was your challenge before working with Opti Digital?
As with any free service, monetizing our audience is our main source of revenue. We were looking for a partner capable of supporting publisher monetization and optimizing our advertising revenue in the most efficient way possible.
What solutions does Opti Digital provide to solve it?
Opti Digital takes charge of the entire monetization process, including ad stack optimization, while providing us with precise reporting to track progress.
We have a single, reliable contact who is available to discuss our objectives proactively. This combination of technical management, reporting and support helps us strengthen ad revenue optimization while keeping control over the user experience.
What are your goals for 2024?
Our objectives for 2024 are, on the one hand, to adapt our monetization to future changes (removal of third-party cookies, etc.) and, on the other, to continue optimizing our CPMs in collaboration with Opti Digital.
What would you recommend to publishers to establish a good monetisation strategy?
First of all, it’s essential not to put all your eggs in one basket. It’s by competing with the various players in the online advertising market that you’ll be able to increase your CPMs. Be careful, however, never to sacrifice your users’ experience to the siren calls of monetization.
FAQ
Opti Digital helped Zimo improve publisher monetization by taking charge of the monetization process, helping the team manage advertising revenue more efficiently while keeping a clear focus on user experience.
With Opti Digital, Zimo achieved a 69% viewability rate, 16M monthly impressions, and a 93% fill rate. These results show how stronger ad revenue optimization can help free digital services monetize their audience while maintaining inventory quality.
Ad revenue analytics is important because publishers need precise reporting to track progress, understand performance and make better monetization decisions. With Ad Manager Hub, publishers like Zimo can gain clearer visibility and more structured control over their advertising revenue.
Opti Digital takes charge of the entire monetization process, while providing us with precise reporting to enable us to track progress. We have a single, reliable contact who is available to discuss our objectives proactively.
Fabian LaineFounder and CEO at Zimo