Interview with Alain Debuisson, Founder of Au Jardin media
Au Jardin is a media dedicated to the garden and gardening with tips for vegetable or gourmet gardening, recipes and an encyclopedia of plants. Au Jardin is also a community on forums, YouTube and social networks.
What was your challenge before working with Opti Digital?
My challenge was to find a partner that would listen to my needs for a programmatic network and help me develop revenues to develop the site. At the time, my need was also to have a solution that was also functional in AMP pages.
I needed a partner that could support publisher monetization and help me maintain a balance between revenue, UX, and site quality.
What solutions does Opti Digital provide to solve it?
I’m thinking of the management of the ad slots dimensions to keep good Core Web Vitals indicators but also a good display performance. There is also lazy loading, ad refresh on certain slots, the possibility to define price floors but also, and especially, the possibility to be able to test different solutions, via A/B tests, before finalizing a choice.
With Ad Manager Hub, ad stack optimization is much easier to do, I am able to manage monetization more efficiently, and test new configurations while protecting the user experience.
What are your goals for 2023?
The year 2022 was a year that saw many publishers’ revenues drop with the rollout of the GDPR and the unfavorable economic environment.
With Opti Digital, for 2023 I am working to adapt the site and advertising to this context to maximize the revenue needed to develop Au Jardin without compromising the quality of the site.
What would you recommend to publishers to establish a good monetisation strategy?
May they join Opti Digital and its teams, always listening and proactive! Thanks to all those who contribute to the solution.
FAQ
Opti Digital helped Au Jardin improve publisher monetization by supporting a more structured programmatic setup, managing advertising formats across standard and AMP pages, and helping balance revenue growth with site quality.
With Opti Digital, Au Jardin achieved a 73% viewability rate and an 84% fill rate. These results show our solutions provide stronger ad revenue optimization.
Ad stack optimization is important because publishers need to manage ad slots, lazy loading, refresh, price floors, and A/B testing without damaging Core Web Vitals or user experience. With Ad Manager Hub, publishers like Au Jardin can improve control and test monetization decisions more efficiently.
In search of a programmatic partner, Opti Digital was able to offer me tools that met my expectations with all the necessary support to understand and set up the advertising formats. Relational is an essential point, and Opti Digital knew how to understand the needs and to answer them. In particular, I wanted a balance in terms of ads displayed and no impact ads. I also wanted my partner to be able to manage advertising formats in the AMP pages.
Alain DebuissonFounder of Au Jardin media