45% of respondents describe brand ads on trusted news or magazine websites as credible or very credible.
Programmatic advertising plays a significant role in shaping consumer behavior, influencing how shoppers discover brands, evaluate products, and make purchase decisions online.
The Impact of Programmatic Advertising on U.S. Holiday Buying offers a high-level look at how programmatic strategies affect brand awareness, trust, and purchase intent across a variety of digital environments throughout the high-activity holiday shopping journey.
Backed by survey data, the findings provide a strategic foundation to inform campaign planning, optimize creative delivery, and guide advertising strategies.
For all the insights, practical takeaways, and demographic breakdowns, download the full report.
