Paris, France – 10 February 2026
As brands face increasing difficulty reaching engaged audiences outside closed platforms, and publishers navigate fragmented demand and declining yields, Pulse Hub has been developed to address both sides of the ecosystem. Opti Digital enables brands to activate campaigns directly within trusted, brand-safe environments
“Pulse Hub was built to answer a clear market need,” said Magali Quentel-Reme, CEO of Opti Digital. “Brands want to connect with the right consumers, in the right context, at the right time — at scale — and publishers need campaigns that respect their audiences and support sustainable revenue. Pulse Hub aligns those objectives.”
Pulse Hub provides brands with direct access to premium, brand-safe inventory across Opti Digital’s global publisher network, reaching audiences in environments proven to drive attention, trust, and engagement. Rather than prioritising scale alone, the platform focuses on contextual relevance and placement quality to deliver more meaningful and impactful advertising experiences.
Through direct deals and private marketplace (PMP) activations, brands can engage audiences across key moments of the buyer journey: from awareness and consideration to lower-funnel traffic acquisition, using high-impact, attention-driven formats.
Opti Digital’s network spans 10,000+ publisher partners, representing 265M+ weekly active users across 70+ countries, enabling brands to scale campaigns globally while maintaining contextual alignment and quality standards.
Early pilot activations with global brands demonstrated stronger attention signals and improved media efficiency compared with traditional programmatic buying routes, reinforcing Pulse Hub’s role in restoring value on both sides of the market.
With more than 70 global brands already using its platform across EMEA and North America, Opti Digital continues to expand its role as a strategic partner, supporting a healthier and more sustainable ad-supported open web.
🔗Also distributed via ExchangeWire and AccessNewswire.
