Paris, France – 19 February 2026
Since 2018, Clubic has partnered with Opti Digital to build and operate a proprietary monetisation stack designed to deliver sustainable revenue growth while safeguarding site performance, user experience, and editorial integrity.
Sustaining Premium Value in a Challenging Market
In 2025, premium publishers continued to face significant market pressure: declining eCPMs, tighter advertising budgets, zero-click search behaviour, and increasing expectations around brand safety and performance.
To address these dynamics, Clubic focused on two core priorities:
- Protecting performance and UX, ensuring strong Core Web Vitals and maintaining audience trust.
- Driving revenue growth through data-driven optimisation across the full yield funnel.
“From the very beginning, Opti Digital provided much more than technology,” said Philippe du Noyer, General Director at Clubic. “Their teams delivered personalised optimisation strategies that have been essential to sustainably improving our inventory.”
Eight Years of Measurable Impact
Clubic relies on Opti Digital’s Ad Manager Hub as the central pillar of its monetisation strategy. From the first year of collaboration, results were measurable: for every €1.00 invested, Clubic generated €2.58 in additional net revenue compared to its previous setup — representing a 158% return on investment.
Key Results (2025):
- +10% RPM growth
- 4x faster ad loading speed compared to a standard ad stack
- Up to +40% revenue uplift on selected placements
Revenue performance was further strengthened by dynamic ad insertion strategies and proactive yield management. Through Yield Hub, dynamic floor pricing, and curated premium demand integrations, selected placements achieved significant revenue gains without compromising performance standards.
“Eight years after the start of our partnership, we continue to grow despite a less robust web audience than in previous years,” added Philippe du Noyer. “This reflects not only the strength of the technology, but also the value of a long-term, trust-based collaboration between our teams.”
The eight-year partnership demonstrates that premium publishers can sustain growth by combining technical excellence, data intelligence, and long-term strategic collaboration — even in increasingly complex market conditions.
Opti Digital provides the strategic and technological partnership enabling publishers such as Clubic to secure long-term monetisation growth while preserving audience trust.
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