About Sportskeeda
Established in 2009, Sportskeeda is a global sports content platform that covers the world’s biggest sports and esports subjects and serves over 80 million fans every month.
The Challenge
Despite having an already mature and high-performing ad stack, Sportskeeda aimed to explore new revenue growth opportunities while anticipating the deprecation of third-party cookies and preserving its audience experience.
Sportskeeda needed a partner that could bring premium demand, create measurable incremental value, and maintain a strong user experience across high-attention placements.
Demand Hub, with its innovative ad format designed to support a competitive user experience and deliver stronger results, naturally convinced Sportskeeda to implement it.
Our Solution
To help Sportskeeda take up this challenge, Opti Digital integrated Demand Hub in March 2024 on ad units with high levels of user attention, such as sticky placements, or anchors, across its North America and Western Europe inventories.
Shortly after the integration, Demand Hub delivered outstanding results, quickly ranking in 3rd position in Prebid.
By displaying every impression in the user’s viewport in a story-like format, Demand Hub helped increase CPMs and deliver high viewability rates, making Sportskeeda’s inventory more attractive to premium advertiser campaigns.
This approach helped Sportskeeda access curated demand on high-attention placements while preserving UX and supporting brand-safe inventory monetization.
About Demand Hub
Demand Hub is an attractive ad format, similar to the story format of social platforms, that maximizes the revenue of each ad.
Compatible with Prebid, Demand Hub enhances monetization in IAB ad units already present in the media, even without third-party cookies.
Thanks to its high CPMs and proven effectiveness among more than 1,700 publishers, this innovative technology has established itself as one of the leading bidding adapters in the market.
For publishers looking for premium demand for publishers, Demand Hub helps connect high-attention inventory with premium advertisers through engaging formats that preserve user experience and support cookieless monetization.
FAQ
Opti Digital helped Sportskeeda access premium demand through Demand Hub, integrating an attention-based bidder on high-engagement sticky placements across North America and Western Europe.
Demand Hub supports premium demand for publishers by enhancing existing IAB ad units with story-like formats, Prebid compatibility, high viewability, and cookieless-ready monetization capabilities.
With Demand Hub, Sportskeeda ranked among the top 3 bidders in sticky ad units. The solution performed especially well on the sticky bottom ad unit, helping increase CPMs and support brand-safe inventory monetization.
Opti Digital provides a distinctive solution that considers both our cookieless and UX challenges while boosting CPMs. Opti Digital’s bidder is among the top 3 in revenue generation and performs exceptionally well with the sticky bottom ad unit
Avinash SrivastavAd Operations & Programmatic Advertising Senior Manager at Sportskeeda