Navigate Health is a UK-based digital health company dedicated to making healthcare more accessible, personalised, and human. It empowers individuals to navigate their health with clarity and confidence.
At the heart of its ecosystem is Patient.info website, a trusted online health information resource originally founded in 1996, which provides reliable medical content to millions of users each month both the public and healthcare professionals worldwide.
The Challenge
Navigate Health needed a solution that could drive incremental revenue immediately, reduce operational complexity, and maintain full control and transparency, all while preserving the premium user experience essential to audience trust.
At the same time, monetisation operations had evolved into a sophisticated function. Detailed yield optimization required dedicated expertise and time, while Navigate Health had identified an opportunity for their team to focus more on strategic growth initiatives.
The Solution
To support these objectives, Opti Digital deployed its Ad Manager Hub, designed to unlock ad revenue growth while protecting website performance, user experience, and long-term audience value.
A Foundation for Speed and Performance
From the moment Opti Digital’s technology was deployed, Navigate Health saw an immediate and significant uplift in revenue performance, driven by a faster and more efficient ad delivery environment.
As soon as the lightweight wrapper was implemented, ad delivery performance improved instantly: the share of fast ad server calls (<2 seconds) increased from 5% to 35% (7x higher), while slow calls (>4 seconds) were nearly halved, dropping from 64% to 33%.
This acceleration translated directly into stronger viewability and more efficient ad rendering, driving immediate and sustained revenue uplift. At the same time, reduced latency contributed to a faster, smoother UX and improved Core Web Vitals.
Unified & Real-Time Intelligence
Opti Digital then unified audience and revenue data into a single, real-time decision layer via its Insights Hub. By connecting user behaviour with monetisation performance, Navigate Health was able to analyse ad profits per audience source and content produced, optimise website layouts more intelligently, align editorial decisions with monetisation, and make faster, data-driven decisions.
Increasing Competition & High Performing Formats
To further increase yield, Opti Digital expanded demand competition through a continuous test-and-learn approach. Sophisticated supply-path optimization was done to shape the traffic, to maximise bid density and auction efficiency.
At the same time, high-performing ad formats and placements were introduced, including interstitial ads. Dynamic ad insertion enabled flexible placement strategies within key content sections, adapting ad density to content length and structure.
A Strategic Partnership
Beyond the technology, Opti Digital acted as an extension of the Navigate Health team — simplifying day-to-day operations by 80%, and providing continuous strategic guidance across yield optimization, auction dynamics, and long-term strategy.
“Opti Digital has enabled us to unlock meaningful revenue growth while maintaining the high-quality user experience that is core to Patient.info. Their team quickly became a true support, bringing both the technology and strategic expertise needed to scale with confidence.”
— Thomas Andrew Porteus, Director at Navigate Health
Advanced Monetization Optimisation
Navigate Health also leveraged a suite of advanced monetisation capabilities from the Opti Digital platform. Smart In-View Ad Refresh was introduced, allowing specific placements and advertisers to refresh only when actively visible to users. This ensured that additional impressions were generated from highly engaged sessions without compromising viewability or user experience.
Together with AI-powered dynamic floor pricing, these optimisations maximised competition and ensured each impression was monetised at its optimal value.
Importantly, these combined optimisations not only drove a 48% increase in programmatic revenue, but also supported the delivery of high-performing direct campaigns through strong viewability and efficient ad delivery.
The Results
By combining faster ad delivery, unified monetisation insights, and high-performing ad formats, Opti Digital helped Navigate Health unlock incremental revenue while reducing operational complexity.
About Opti Digital
Opti Digital is the premium AdTech partner empowering digital publishers to transform revenue optimization into a sustainable, strategic advantage. The platform empowers publishers to maximize ad revenue while future-proofing your business and protecting your audience.
The flagship solution, Ad Manager Hub, available in Saas or managed service, seamlessly layers over Google Ad Manager. It delivers an ultra-lightweight foundation that optimizes ad inventory across all inventory types – preserving Core Web Vitals and SEO performance – and gives publishers the granular control and operational efficiency needed to align technology with their most precious assets.
Complementing this, Demand Hub delivers unique demand and premium ad revenue by connecting with top brands through exclusive PMPs and direct deals. It also curates high-quality, high-viewability inventory, using unique high-impact formats and AI predictive technology to ensure every impression captures user attention and maximizes value.
Meanwhile, Yield Hub, powered by advanced machine learning, dynamically manages price floors, traffic allocation, and real-time market shifts, ensuring every impression is sold at its true market value while maintaining strong bid volume and auction health.
Together, these solutions offer publishers a path to sustainable, transformative growth. Over 10,000 websites and apps worldwide, including leading publishers like Euronews, Gizmodo, and Orange, rely on Opti Digital to transform their digital advertising challenges into measurable results, maximizing revenue while keeping audiences engaged.
"The impact was immediate, from faster ad delivery to increased yield and reduced operational workload. We now have greater visibility and control over our monetisation, allowing us to focus on long-term growth rather than day-to-day optimisation."
Thomas Andrew Porteus, Director at Navigate Health