About Le11HDF
Le11hdf.fr is a leading online media for football enthusiasts in the Hauts-de-France region. It stands out for its focus on local news about clubs such as RC Lens, LOSC, Amiens SC, and VAFC, providing comprehensive coverage through exclusive interviews, live results, match summaries, and lively debates. With an annual audience of 3 million unique users and 11.5 million page views, the site attracts attention not only within the Hauts-de-France region but also in major cities like Paris, Lyon, and Marseille.
The Challenge
Le11HDF began working with Opti Digital in 2021 to optimize their advertising revenue while maintaining strong Core Web Vitals scores and ensuring a seamless user experience. After testing an alternative solution in February 2024, they returned to Opti Digital at the end of the same month, convinced that our advanced technology and personalized approach were the key to maximizing their revenue while ensuring an optimal UX and robust web performance.
Our Solution
As part of our collaboration with Le11HDF, we continuously test new advertising optimizations to maximize their revenue while maintaining a smooth user experience.
Among our key initiatives, we have:
- Introduced the multi-size Billboard Anchor (flexible formats such as 1000×250, 970×250, 728×90, etc.), perfectly integrated into their page layout.
- Added new mobile-optimized ad positions to capture maximum audience engagement.
- Resolved Cumulative Layout Shift (CLS) issues to enhance the site’s visual stability.
Through these regular A/B tests and our responsive support, we make informed decisions that enable le11HDF to optimize their advertising monetization while ensuring smooth navigation and maximum user satisfaction.
About Opti Digital
Opti Digital is the premium AdTech partner empowering digital publishers to transform revenue optimization into a sustainable, strategic advantage. We don’t just optimize the auction; we provide the holistic platform, human expertise, and upper-funnel intelligence required to maximize growth while future-proofing your business and protecting your audience.
The flagship solution, Ad Manager Hub, available in Saas or managed service, seamlessly layers over Google Ad Manager. It delivers an ultra-lightweight foundation that optimizes ad inventory across all inventory types – preserving Core Web Vitals and SEO performance – and gives publishers the granular control and operational efficiency needed to align technology with their most precious assets.
Complementing this, Demand Hub delivers unique demand and premium ad revenue by connecting with top brands through exclusive PMPs and direct deals. It also curates high-quality, high-viewability inventory, using unique high-impact formats and AI predictive technology to ensure every impression captures user attention and maximizes value.
Meanwhile, Yield Hub, powered by advanced machine learning, dynamically manages price floors, traffic allocation, and real-time market shifts, ensuring every impression is sold at its true market value while maintaining strong bid volume and auction health.
Together, these solutions offer publishers a path to sustainable, transformative growth. Over 10,000 websites and apps worldwide, including leading publishers like Euronews, Gizmodo, and Orange, rely on Opti Digital to transform their digital advertising challenges into measurable results, maximizing revenue while keeping audiences engaged.
After testing numerous solutions, Opti Digital’s proved to be the most effective. Their lightweight and efficient technology generates higher revenues than what we had achieved with other providers, all while maintaining an excellent user experience. The team is also attentive, proactive, and always quick to respond to our various needs.
Romain PechonEditor-in-Chief of le11hdf.fr