About Clubic
Founded over 25 years ago, CLUBIC is one of France’s leading technology media brands and a trusted reference for digital and tech news.
Reaching millions of readers each month, the platform delivers in-depth reporting, product reviews, practical guides, and expert analysis across the consumer and professional tech landscape.
Clubic is part of Groupe EBRA, reinforcing its position within the French digital ecosystem while maintaining strong editorial independence and a continued focus on performance, innovation, and user experience.
The Challenge: Sustaining Premium Value Amidst Market Pressure
In 2018, after working with several ad networks, Clubic wanted to monetize its programmatic audience without intermediaries. Opti Digital was one of the first solutions to enable publishers without an AdTech team to manage programmatic inventory on the same terms as media groups with dedicated teams.
Today, premium publishers like Clubic faced increased pressure: shrinking budgets, falling eCPMs, the rise of zero-click search, and the need to preserve brand equity.
To maintain sustainable growth, Clubic required a strategic partner capable of reinforcing two essential pillars:
- Revenue Growth: Leverage data across the full funnel to generate higher eCPMs and revenue.
- Protecting the Brand: Maintaining Core Web Vitals , UX integrity, and audience trust – the non-negotiables that underpin premium advertising.
“From the very beginning, Opti Digital did far more than provide technology: their teams analyzed our performance, understood our audience and content, and suggested concrete actions. This human, personalized support was essential to sustainably optimize our inventory.”
— Philippe du Noyer, General Director, Clubic
Our Solution: Intelligence-Driven, Managed Service
For eight years, Clubic has relied on the Ad Manager Hub as its core technology to manage and optimize monetization.
An 8-Year Path to Independence and Performance
Since 2018, Opti Digital has guided Clubic through every strategic step—from building its proprietary ad stack and establishing a robust brand safety framework to deploying innovative formats.
From the first year, the collaboration proved its value: for every €1.00 invested in Opti Digital’s technology and services, Clubic generated €2.58 in additional net revenue compared to its previous monetization setup. This strong ROI laid the groundwork for sustainable growth.
This ongoing strategic and optimization commitment directly contributed to the +10% RPM growth achieved in 2025.
“Eight years into our partnership, we continue to grow despite a web audience that is less robust than eight years ago. This reflects not only the strength of the technology but also the value of human and strategic collaboration with Opti Digital.”
— Philippe du Noyer, General Director, Clubic
Pillar 1: Future-Proofing and Protecting Audience
Clubic’s growth is built on technical excellence and audience trust. This pillar aimed to ensure that revenue growth did not compromise that trust.
Platform Performance and Stability
Web performance is a major priority for Clubic, both for reader comfort and SEO.
Opti Digital maintained an ultra-light configuration that maximized Core Web Vitals. This was made possible through deep, real-time monitoring of every key performance signal, including ad speed (4x faster vs standard ad stack) and script load times.
Targeted efforts to improve layout stability on high-visibility placements were validated through A/B testing. This provided a crucial signal for SEO ranking, audience retention, and overall platform quality.
Consent Analysis
A strategic CMP redesign, tested and validated via A/B, led to a +10-point increase in positive consent, securing access to higher-quality, better-monetized inventory for premium advertisers.
Pillar 2: Optimizing the Full Revenue Funnel
Opti Digital’s pace of innovation was a key factor. New formats, behaviors, and regular optimizations allowed Clubic to maximize inventory yield and continue growing year after year.
Data-Driven Inventory Optimization
Through granular content and behavioral analysis, we identified clear opportunities to maximize revenue based on real user patterns.
For example, A/B testing on dynamic ad insertion within the “Bons Plans” section led to a 4x increase in revenue, without compromising site performance.
Proactive Yield & Demand Strategy
Through a carefully selected marketplace and dynamic floor pricing solution, some placements saw up to +40% revenue growth. Integrating three premium demand partners strengthened competition while maintaining high quality.
This case study shows that when a publisher protects its fundamentals — performance, quality, and data — it can continue to grow even in a pressured market. Opti Digital provides the strategic and technological framework allowing premium publishers like Clubic to secure sustainable growth.
About Opti Digital
Opti Digital is the premium platform empowering digital publishers to maximize ad revenue while protecting user experience and site performance.
The flagship solution, Ad Manager Hub, available in Saas or managed service, seamlessly layers over Google Ad Manager to optimize ad inventory value across Display, Native, Video, and original formats, delivering an ultra-lightweight solution that preserves Core Web Vitals and SEO performance.
Complementing this, Demand Hub delivers unique demand and premium ad revenue by connecting with top brands through exclusive PMPs and direct deals. It also curates high-quality, high-viewability inventory, using unique high-impact formats and AI predictive technology to ensure every impression captures user attention and maximizes value.
Meanwhile, Yield Hub, powered by advanced machine learning, dynamically manages price floors, traffic allocation, and real-time market shifts, ensuring every impression is sold at its true market value while maintaining strong bid volume and auction health.
Together, these solutions give publishers granular control, full transparency, and operational efficiency, allowing them to grow revenue, retain audiences, and unlock sustainable growth.
Over 10,000 websites and apps worldwide, including leading publishers like Gizmodo, Webedia, Sportskeeda, Valnet, Venatus, The Objective, and Orange, rely on Opti Digital to transform their digital advertising challenges into measurable results, maximizing revenue while keeping audiences engaged..
“Partnerships are above all about people and trust. In a highly dynamic AdTech market, the fact that we have worked with Opti Digital since our beginnings demonstrates the quality of their services and the mutual trust between our teams.”
Philippe du NoyerCEO at Clubic