{"id":5928,"date":"2022-02-15T10:30:00","date_gmt":"2022-02-15T08:30:00","guid":{"rendered":"http:\/\/optidigital.com\/?p=5928"},"modified":"2022-02-15T10:30:00","modified_gmt":"2022-02-15T08:30:00","slug":"le-tcf-standard-de-liab-juge-non-conforme-au-rgpd","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/non-classifiee\/le-tcf-standard-de-liab-juge-non-conforme-au-rgpd\/","title":{"rendered":"Le TCF, standard de l\u2019IAB, jug\u00e9 non conforme au RGPD"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Entr\u00e9 en vigueur en 2018, le RGPD encadre le traitement des donn\u00e9es personnelles sur le territoire de l\u2019Union europ\u00e9enne. Il impose des obligations aux organisations, o\u00f9 qu\u2019elles soient, du moment qu\u2019elles ciblent et\/ou collectent des donn\u00e9es de personnes r\u00e9sidant dans l&rsquo;Union europ\u00e9enne. Cette initiative vise notamment \u00e0 r\u00e9pondre aux exigences des utilisateurs, qui r\u00e9clament une plus grande protection de leur vie priv\u00e9e, et plus de transparence quant \u00e0 l\u2019exploitation de leurs donn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le 2 f\u00e9vrier 2022, l&rsquo;<a href=\"https:\/\/www.autoriteprotectiondonnees.be\/citoyen\/iab-europe-est-tenue-responsable-d-un-mecanisme-qui-viole-le-rgpd\" target=\"_blank\" rel=\"noreferrer noopener\">Autorit\u00e9 Belge de Protection des Donn\u00e9es (ADP) a inflig\u00e9 une amende de 250 000 euros \u00e0 l\u2019Interactive Advertising Bureau (IAB) Europe<\/a>, jugeant que le Transparency &amp; Consent Framework (TCF) \u00e9tait contraire \u00e0 plusieurs dispositions du RGPD.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors que le TCF est utilis\u00e9 par la majorit\u00e9 des acteurs de la cha\u00eene publicitaire, cette sanction europ\u00e9enne pourrait-elle remettre en question la mani\u00e8re de recueillir les consentements pour la publicit\u00e9 cibl\u00e9e ?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Mise \u00e0 jour 16\/02\/2023 : <\/strong><em><strong>Apr\u00e8s la derni\u00e8re proposition de TCF de l&rsquo;IAB en avril 2022, la DPA l&rsquo;a finalement approuv\u00e9e et leur a donn\u00e9 6 mois pour la mettre en \u0153uvre \u00e0 partir du 11 janvier 2023.<\/strong><\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1 &#8211; Qu\u2019est-ce que le TCF ?<\/strong><\/h2>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Le <a href=\"https:\/\/iabeurope.eu\/transparency-consent-framework\/\" target=\"_blank\" rel=\"noreferrer noopener\">Transparency &amp; Consent Framework<\/a> (TCF) est un standard de recueil du consentement, d\u00e9velopp\u00e9 par l&rsquo;IAB Europe (organisation qui regroupe les principaux acteurs de la publicit\u00e9 en ligne), afin d&rsquo;aider les diff\u00e9rents acteurs de la cha\u00eene publicitaire \u00e0 se conformer aux exigences du RGPD et de la Directive ePrivacy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lorsqu\u2019un internaute visite un site web, un bandeau de gestion du consentement (CMP ou Consent Management Platform) appara\u00eet, lui permettant de <a href=\"http:\/\/optidigital.com\/optimisez-votre-monetisation-cross-consent-et-visualisez-les-resultats-avec-notre-business-intelligence-centralisee\/\" target=\"_blank\" rel=\"noreferrer noopener\">consentir ou non \u00e0 la collecte et au partage de ses donn\u00e9es<\/a>. C\u2019est au moment de ce choix qu\u2019intervient le TCF, qui enregistre les pr\u00e9f\u00e9rences recueillies sous la forme d\u2019un fichier appel\u00e9 \u201cTC String\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.iabfrance.com\/actualite\/communique-de-liab-france-sur-lenquete-de-lautorite-de-protection-des-donnees-belge-sur-la\" target=\"_blank\" rel=\"noreferrer noopener\">L\u2019IAB France<\/a> d\u00e9finit la \u201cTC String\u201d comme : \u201c<em>une cha\u00eene de signaux digitaux permettant la m\u00e9morisation et la propagation des choix des utilisateurs concernant l\u2019utilisation de leurs donn\u00e9es personnelles pour des finalit\u00e9s li\u00e9es \u00e0 la publicit\u00e9, au contenu et \u00e0 la mesure d\u2019audience<\/em>\u201d.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce fichier est notamment partag\u00e9 avec l\u2019ensemble des acteurs impliqu\u00e9s dans le syst\u00e8me OpenRTB (Real Time Bidding), m\u00e9thode de vente et d\u2019achat d\u2019inventaires publicitaires en temps r\u00e9el fonctionnant sur la base d&rsquo;ench\u00e8res. Le RTB est l\u2019un des principaux outils de la publicit\u00e9 programmatique.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2 &#8211; Qu\u2019est-ce que l\u2019ADP reproche \u00e0 l\u2019IAB ?<\/strong><\/h2>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.autoriteprotectiondonnees.be\/publications\/decision-quant-au-fond-n-21-2022.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">La CNIL Belge<\/a>, juge l\u2019IAB Europe comme responsable du traitement des \u201cTC Strings\u201d, et lui reproche notamment :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u2019absence de base juridique concernant l\u2019utilisation des donn\u00e9es collect\u00e9es \u00e0 travers ce fichier ;<\/li>\n\n\n\n<li>Un manque de transparence, avec des informations trop g\u00e9n\u00e9riques, ne permettant pas aux internautes de saisir ce qu\u2019implique la collecte de leurs donn\u00e9es ;<\/li>\n\n\n\n<li>Un manque de rigueur concernant les moyens mis en place pour s\u2019assurer de la protection des donn\u00e9es : absence de registre des activit\u00e9s de traitement, absence d\u2019un d\u00e9l\u00e9gu\u00e9 \u00e0 la protection des donn\u00e9es (DPO)\u2026<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-174197273423\"\n  style=\"max-width:100%; max-height:100%; width:650px;height:162.5px\" data-hubspot-wrapper-cta-id=\"174197273423\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIWdvEGEX9Prq0El04kFiZnqT3ivlX7a5Xevf6naFtpi%2FBZzlWpwyhJZmkl3UkubMz8bO1VyaptjX005ORMvbpIcvlrSnr3g6fKVFYc2ZJr8AgJ3ExGm76ZydSqmrwQQMpUmtdqcvTZHxPpCDfqsS7F9dOl%2BHEKeymc1tXfHd%2BnZtRVDMYkfhVX7SM9Rtnri3ZwLQ%2BPQrNUoh7ds4eRU5JIzVaqfsPBEyxnQK1Vi8PMGWgRZ0qQ4YUxsi97pT6LfF2wF5NCig%3D%3D&#038;webInteractiveContentId=174197273423&#038;portalId=4547509\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"2-Jul-31-2024-10-28-08-2442-AM\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/4547509\/interactive-174197273423.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3 &#8211; Quel avenir pour la publicit\u00e9 ? Et quelles cons\u00e9quences pour les \u00e9diteurs ?<\/strong><\/h2>\n\n\n\n<div style=\"height:8px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L\u2019ADP donne \u00e0 l&rsquo;IAB Europe un d\u00e9lai de deux mois pour soumettre un plan d&rsquo;action <\/strong>visant \u00e0 la mise en conformit\u00e9 de son standard publicitaire dans les six prochains mois. Elle ordonne \u00e9galement <strong>la suppression d\u00e9finitive de tous les \u201cTC Strings\u201d<\/strong> et autres donn\u00e9es \u00e0 caract\u00e8re personnel d\u00e9j\u00e0 trait\u00e9es dans le cadre du TCF, et cela, dans tous les syst\u00e8mes informatiques, fichiers et supports de donn\u00e9es.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Dans un <a href=\"https:\/\/iabeurope.eu\/all-news\/apd-ruling-clears-way-for-work-on-developing-tcf-into-a-formal-gdpr-code-of-conduct-iab-europe-statement-on-the-apd-decision-announced-today\/\">communiqu\u00e9 de presse<\/a>, publi\u00e9 le 2 f\u00e9vrier 2022, l\u2019IAB Europe d\u00e9clare prendre note de la d\u00e9cision de l\u2019Autorit\u00e9 Belge, tout en pr\u00e9cisant n\u2019avoir observ\u00e9 aucune interdiction de leur norme TCF. Si l\u2019organisation se dit pr\u00eate \u00e0 travailler avec l\u2019ADP pour garantir le maintien et l\u2019utilisation du TCF sur le march\u00e9, elle refuse cependant son r\u00f4le de \u201cresponsable des donn\u00e9es\u201d. Le 11 f\u00e9vrier, <a href=\"https:\/\/iabeurope.eu\/all-news\/iab-europe-to-appeal-belgian-data-protection-authority-ruling\/\">IAB Europe annonce faire appel<\/a> de la d\u00e9cision de l&rsquo;APD devant les tribunaux belges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour rappel, <a href=\"http:\/\/optidigital.com\/optimisez-votre-monetisation-cross-consent-et-visualisez-les-resultats-avec-notre-business-intelligence-centralisee\/\">il existe aujourd\u2019hui 3 contextes pour la mon\u00e9tisation publicitaire des m\u00e9dias<\/a> : avec consentement, sans consentement ou en l\u2019absence de choix, auquel cas l\u2019\u00e9diteur du site peut se reposer sur son int\u00e9r\u00eat l\u00e9gitime pour afficher des publicit\u00e9s sans cookies. Chez Opti Digital, nous proposons <a href=\"https:\/\/www.youtube.com\/watch?v=3xjX47PwDao\">une mon\u00e9tisation cross-consent<\/a>, qui respecte le choix des internautes, et permet aux \u00e9diteurs de mon\u00e9tiser leur site web avec et sans le consentement de l\u2019utilisateur \u00e0 la publicit\u00e9 cibl\u00e9e.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Pour notre CEO et cofondatrice Magali Quentel-Reme :<\/strong> <em>\u201cC\u2019est encore trop t\u00f4t pour le dire, mais si les \u00e9diteurs devaient pr\u00e9senter de nouveau la CMP lors de la mise en conformit\u00e9 du TCF, on risquerait d\u2019observer une baisse du taux de consentement car l\u2019internaute, par lassitude, pourrait d\u00e9cider de s\u2019opposer \u00e0 tout.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019annonce \u00e9tant encore r\u00e9cente, les cons\u00e9quences de celle-ci sur le secteur sont encore difficiles \u00e0 pr\u00e9voir. Chez Opti Digital, nous suivrons donc ce sujet de pr\u00e8s pendant les prochaines semaines, en contact \u00e9troit avec nos partenaires CMP (<a href=\"https:\/\/news.sirdata.com\/tcf-to-be-or-not\/\">lire l\u2019article de Sirdata suite \u00e0 l\u2019annonce de l\u2019ADP<\/a>). Nous vous tiendrons inform\u00e9s de l\u2019avanc\u00e9e de la situation, en mettant notamment \u00e0 jour notre article de mani\u00e8re r\u00e9guli\u00e8re.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>L&rsquo;IAB Europe organisera un live le mercredi 16 f\u00e9vrier afin de r\u00e9pondre aux questions soulev\u00e9es par la d\u00e9cision de l&rsquo;ADP. Des informations compl\u00e9mentaires sur les prochaines \u00e9tapes seront fournies lors de cet \u00e9v\u00e9nement. En attendant, <\/strong><a href=\"https:\/\/iabeurope.eu\/wp-content\/uploads\/2022\/02\/APD-Decision-FAQ-v1-1.pdf\"><strong>une FAQ est disponible sur le site de l\u2019organisation<\/strong><\/a><strong>.<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Pour approfondir ce sujet n&rsquo;h\u00e9sitez pas \u00e0 <a href=\"http:\/\/optidigital.com\/contact\/\">contacter l\u2019un de nos responsables \u00e9diteurs<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entr\u00e9 en vigueur en 2018, le RGPD encadre le traitement des donn\u00e9es personnelles sur le territoire de l\u2019Union europ\u00e9enne. Il impose des obligations aux organisations, o\u00f9 qu\u2019elles soient, du moment qu\u2019elles ciblent et\/ou collectent des donn\u00e9es de personnes r\u00e9sidant dans l&rsquo;Union europ\u00e9enne. Cette initiative vise notamment \u00e0 r\u00e9pondre aux exigences des utilisateurs, qui r\u00e9clament une &#8230; <a title=\"Le TCF, standard de l\u2019IAB, jug\u00e9 non conforme au RGPD\" class=\"read-more\" href=\"https:\/\/optidigital.com\/fr\/ressources\/non-classifiee\/le-tcf-standard-de-liab-juge-non-conforme-au-rgpd\/\" aria-label=\"En savoir plus sur Le TCF, standard de l\u2019IAB, jug\u00e9 non conforme au RGPD\">Lire la suite<\/a><\/p>\n","protected":false},"author":13,"featured_media":5929,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-5928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le TCF, standard de l\u2019IAB, jug\u00e9 non conforme au RGPD - Optidigital<\/title>\n<meta name=\"description\" content=\"Le 2 f\u00e9vrier 2022, l&#039;ADP a jug\u00e9 le TCF, standard de l\u2019IAB, comme non conforme au RGPD. 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