{"id":27918,"date":"2025-11-25T00:41:46","date_gmt":"2025-11-24T23:41:46","guid":{"rendered":"http:\/\/optidigital.com\/?p=27918"},"modified":"2025-12-01T09:07:51","modified_gmt":"2025-12-01T08:07:51","slug":"flightradar24","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/etudes-de-cas\/flight-radar\/","title":{"rendered":"Flightradar24"},"content":{"rendered":"\n

\u00c0 propos de Flightradar24<\/h2>\n\n\n\n

Flightradar24 est la premi\u00e8re plateforme mondiale de suivi de vols<\/strong>, fournissant des informations en temps r\u00e9el sur plus de 250 000 vols quotidiens<\/strong>. Avec plus de 5 millions d’utilisateurs quotidiens<\/strong> et plus de 100 millions de t\u00e9l\u00e9chargements<\/strong> d’applications, c’est une source fiable d’intelligence a\u00e9ronautique pour les consommateurs comme pour les leaders de l’industrie, incluant Airbus, Boeing et Embraer.<\/p>\n\n\n\n

Son application a d\u00e9tenu la position n\u00b01 sur l’App Store d’Apple dans plus de 130 pays<\/strong> et est fr\u00e9quemment cit\u00e9e dans les m\u00e9dias mondiaux.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n
<\/div>\n\n\n\n

Le Challenge<\/h2>\n\n\n\n

Flightradar24 visait \u00e0 accro\u00eetre ses revenus publicitaires<\/strong> tout en maintenant une exp\u00e9rience utilisateur (UX) fluide et de haute qualit\u00e9<\/strong> et un ad stack<\/em> optimis\u00e9<\/strong>. En tant qu’\u00e9diteur premium<\/em><\/strong>, l’\u00e9quipe est tr\u00e8s s\u00e9lective avec ses partenaires, choisissant uniquement des solutions qui apportent une demande unique et de qualit\u00e9<\/strong>, sans compromettre la performance.
<\/p>\n\n\n\n

\u00ab Nous recherchons des partenaires capables d’apporter une demande exclusive<\/strong> et d’ajouter une valeur incr\u00e9mentale mesurable<\/strong>, sans introduire de complexit\u00e9 ni impacter l’exp\u00e9rience utilisateur. \u00bb<\/em><\/p>\n\n\n\n

\u2014 Mats Lidgren, Yield Manager, Flightradar24<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

Solution<\/h2>\n\n\n\n

Pour Flightradar24, l’Opti Digital Demand Hub<\/strong> a fourni des formats publicitaires impactants et user-friendly<\/em><\/strong> qui s’int\u00e8grent parfaitement \u00e0 leur contenu et captent l’attention sans encombrer. Propuls\u00e9 par un mod\u00e8le d’IA pr\u00e9dictive<\/strong>, il a pu anticiper l’attention au niveau de l’impression<\/strong> et ench\u00e9rir en cons\u00e9quence pour maximiser la valeur (value maximization<\/em>).<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 la rotation anim\u00e9e de multiples cr\u00e9ations publicitaires par impression<\/strong>, le Demand Hub a donn\u00e9 \u00e0 Flightradar24 un avantage concurrentiel<\/strong> qui a stimul\u00e9 un engagement plus fort<\/strong> et assur\u00e9 des eCPM \u00e9lev\u00e9s<\/strong> sur tout leur inventaire. Int\u00e9gr\u00e9 sans effort \u00e0 leur ad stack<\/em> via un adaptateur de bid<\/em> Prebid standard<\/strong> ou un simple tag<\/em>, Demand Hub a connect\u00e9 Flightradar24 \u00e0 des sources de demande premium<\/em><\/strong>, augmentant les taux d’ench\u00e8res (bid rates<\/em>), les taux de victoire (win rates<\/em>) ainsi le revenu global.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Demande Exclusive. Haute Visibilit\u00e9.<\/strong><\/strong><\/h3>\n\n\n\n

Pour Flightradar24, Demand Hub a connect\u00e9 leur inventaire \u00e0 des publicit\u00e9s cibl\u00e9es<\/strong> provenant d’annonceurs premium<\/em><\/strong>, et a strat\u00e9giquement \u201ccurate\u201d leur inventaire<\/strong> pour atteindre des r\u00e9sultats maximaux pour les marques, tout en g\u00e9n\u00e9rant une rentabilit\u00e9 accrue<\/strong> pour Flightradar24. Le Demand Hub est anim\u00e9 uniquement lorsqu’il entre dans le viewport<\/em> de l’utilisateur<\/strong>, garantissant ainsi la meilleure visibilit\u00e9<\/strong>. Cela assure que les messages de marque b\u00e9n\u00e9ficient de toute l’attention de l’utilisateur, menant \u00e0 un engagement sup\u00e9rieur<\/strong> et de meilleurs r\u00e9sultats pour les annonceurs.<\/p>\n\n\n\n

Exp\u00e9rience Utilisateur Captivante<\/strong><\/strong><\/strong><\/h3>\n\n\n\n

Con\u00e7u pour la flexibilit\u00e9, Demand Hub a propos\u00e9 de multiples formats impactants<\/strong>, y compris des formats de type \u00ab carrousel \u00bb<\/strong> ou \u00ab story \u00bb<\/strong>, rendant les publicit\u00e9s tr\u00e8s engageantes et accrocheuses. Il respecte strictement le \u00ab safe frame<\/em> \u00bb<\/strong> et ne s’\u00e9tend jamais sur le contenu, assurant une exp\u00e9rience totalement non intrusive<\/strong> et pr\u00e9servant les Core Web Vitals<\/strong> et la performance globale du site de Flightradar24.<\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\t
\n\t\t
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Pour Flightradar24, l'Opti Digital Demand Hub a fourni des formats publicitaires impactants et user-friendly qui s'int\u00e8grent parfaitement \u00e0 leur contenu et captent l'attention sans encombrer.<\/h4>\n\t\t\t
\n\t\t\t\t\t\t\t\t

Mats Lidgren<\/b>Yield Manager chez Flightradar24<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n

\u00c0 propos d’Opti Digital<\/h2>\n\n\n\n

Opti Digital est le partenaire AdTech premium<\/strong> qui permet aux \u00e9diteurs num\u00e9riques<\/strong> de transformer l’optimisation des revenus<\/strong> en un avantage strat\u00e9gique et durable. Notre plateforme donne aux \u00e9diteurs les moyens de maximiser leurs recettes publicitaires<\/strong> tout en p\u00e9rennisant leur activit\u00e9<\/strong> et en prot\u00e9geant leur audience.<\/p>\n\n\n\n

Notre solution Ad Manager Hub<\/strong>, disponible en mode SaaS<\/strong> ou en service g\u00e9r\u00e9<\/strong>, s’int\u00e8gre de mani\u00e8re totalement fluide \u00e0 Google Ad Manager<\/strong>. Elle offre une fondation ultra-l\u00e9g\u00e8re<\/strong> qui optimise l’inventaire publicitaire<\/strong> sur tous les types d’inventaire<\/strong> \u2013 pr\u00e9servant ainsi les Core Web Vitals<\/strong> et la performance SEO<\/strong> \u2013 et conf\u00e8re aux \u00e9diteurs le contr\u00f4le granulaire<\/strong> et l’efficacit\u00e9 op\u00e9rationnelle<\/strong> n\u00e9cessaires pour aligner la technologie avec leurs actifs les plus pr\u00e9cieux.<\/p>\n\n\n\n

En compl\u00e9ment, Demand Hub <\/strong>donne acc\u00e8s \u00e0 une demande unique <\/strong>en connectant votre inventaire \u00e0 des PMP provenant d\u2019annonceurs premium. Il s\u00e9lectionne des inventaires de haute qualit\u00e9 et \u00e0 forte visibilit\u00e9, en utilisant des formats uniques et impactants<\/strong>, ainsi qu\u2019une technologie IA pr\u00e9dictive<\/strong> pour optimiser l\u2019attention et maximiser le revenu. <\/p>\n\n\n\n

Quant \u00e0 la solution Yield Hub<\/strong>, elle g\u00e8re dynamiquement les planchers de prix et les changements du march\u00e9 en temps r\u00e9el, garantissant que chaque impression est vendue \u00e0 sa v\u00e9ritable valeur tout en maintenant un volume d\u2019ench\u00e8res \u00e9lev\u00e9 et une mon\u00e9tisation durable.<\/strong><\/p>\n\n\n\n

Ensemble, ces solutions offrent aux \u00e9diteurs un contr\u00f4le granulaire, une transparence totale et une efficacit\u00e9 op\u00e9rationnelle, leur permettant d\u2019augmenter leurs revenus, de fid\u00e9liser leurs audiences et d\u2019assurer une croissance durable.<\/strong><\/p>\n\n\n\n

Plus de 10 000 sites web et applications dans le monde, dont des \u00e9diteurs majeurs comme Gizmodo, Webedia, Sportskeeda, Valnet, Venatus, The Objective et Orange, font confiance \u00e0 Opti Digital pour transformer leurs d\u00e9fis publicitaires num\u00e9riques en r\u00e9sultats mesurables, maximisant les revenus tout en maintenant les audiences engag\u00e9es.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pourquoi Flightradar24 a choisi Opti Digital : une Demande Unique pour Booster Revenu & Engagement<\/p>\n","protected":false},"author":13,"featured_media":27903,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-27918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"yoast_head":"\nFlightradar24 | \u00c9tudes de Cas | Opti Digital<\/title>\n<meta name=\"description\" content=\"For Flightradar24, Opti Digital Demand Hub delivered high-impact, user-friendly ad formats that blended seamlessly into their content and captured attention without adding clutter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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