{"id":27402,"date":"2025-09-23T11:41:15","date_gmt":"2025-09-23T09:41:15","guid":{"rendered":"https:\/\/optidigital.com\/?p=27402"},"modified":"2025-09-25T09:21:26","modified_gmt":"2025-09-25T07:21:26","slug":"preferences-publicitaires-en-france","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/rapports\/preferences-publicitaires-en-france\/","title":{"rendered":"Pr\u00e9f\u00e9rences Publicitaires en France"},"content":{"rendered":"\n<p><strong>La publicit\u00e9 digitale en France conna\u00eet de profondes mutations, port\u00e9es par l\u2019\u00e9volution des usages num\u00e9riques et la transformation des modes de consommation de l\u2019information.<\/strong><\/p>\n\n\n\n<p>Les internautes sont aujourd\u2019hui expos\u00e9s \u00e0 des publicit\u00e9s sur des formats vari\u00e9s, t\u00e9l\u00e9vision connect\u00e9e, r\u00e9seaux sociaux, sites web et applications,&nbsp; et d\u00e9veloppent \u00e0 la fois de nouvelles attentes et une certaine fatigue publicitaire, qui red\u00e9finissent leur exp\u00e9rience face aux messages des marques.<\/p>\n\n\n\n<p>Ce rapport analyse comment l\u2019exp\u00e9rience publicitaire sur les r\u00e9seaux sociaux influence les attentes des internautes vis-\u00e0-vis des publicit\u00e9s sur les sites web et les applications de contenus \u00e9ditoriaux. L\u2019\u00e9tude r\u00e9v\u00e8le une demande croissante pour des formats plus pertinents, mieux int\u00e9gr\u00e9s et moins intrusifs.<\/p>\n\n\n\n<p>S\u2019appuyant sur des donn\u00e9es r\u00e9centes, elle met en lumi\u00e8re des insights cl\u00e9s pour aider les \u00e9diteurs \u00e0 comprendre les nouvelles attentes de leur audience et \u00e0 adapter leur strat\u00e9gie publicitaire, afin d\u2019am\u00e9liorer l\u2019exp\u00e9rience utilisateur tout en optimisant leur mon\u00e9tisation.<\/p>\n\n\n\n<p>Pour d\u00e9couvrir l\u2019ensemble des conclusions et recommandations<strong>, t\u00e9l\u00e9chargez le rapport complet.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>58,17 % des internautes consultant du contenu en ligne sur mobile le font principalement via des applications.<\/p>\n","protected":false},"author":13,"featured_media":27404,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[627,605],"tags":[],"class_list":["post-27402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pr\u00e9f\u00e9rences Publicitaires en France | Opti Digital<\/title>\n<meta name=\"description\" content=\"Ce rapport analyse comment cestransformations influencent la perception dela publicit\u00e9 sur les sites web et lesapplications en France.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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