{"id":22368,"date":"2024-01-17T13:09:10","date_gmt":"2024-01-17T12:09:10","guid":{"rendered":"https:\/\/optidigital.com\/?page_id=15634"},"modified":"2025-06-11T12:04:22","modified_gmt":"2025-06-11T10:04:22","slug":"zimo","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/etudes-de-cas\/zimo\/","title":{"rendered":"Zimo"},"content":{"rendered":"\n<p><em>Zimo est le premier portail immobilier fran\u00e7ais 100% gratuit pour les particuliers et les professionnels. La mission de Zimo est de fournir au particuliers et aux professionnels l&rsquo;audience la plus large possible pour\u00a0promouvoir leurs annonces immobili\u00e8res.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Entretien avec Fabian Lain\u00e9, fondateur de Zimo.fr<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Pourquoi Opti Digital ?<\/h4>\n\n\n\n<p>Nous avons travaill\u00e9 avec Opti Digital sur un autre projet et ses solutions nous ont permis d&rsquo;augmenter rapidement nos revenus de plus de 50%. Il nous a sembl\u00e9 \u00e9vident de poursuivre notre collaboration sur Zimo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quel \u00e9tait le d\u00e9fi \u00e0 relever avant de collaborer avec Opti Digital ?<\/h4>\n\n\n\n<p>Comme pour tout service gratuit, la mon\u00e9tisation de notre audience est notre principale source de revenus. Nous cherchions un acteur capable d&rsquo;optimiser nos revenus publicitaires de la mani\u00e8re la plus efficace\u00a0possible.<\/p>\n\n\n\t<div class=\"comment-section section-top-spacing section-bottom-spacing\">\n\t\t<div class=\"comment-section_inner\">\n\t\t\t<h4>Opti Digital prend en charge l'int\u00e9gralit\u00e9 du processus de mon\u00e9tisation tout en nous mettant \u00e0 disposition un reporting pr\u00e9cis nous permettant de suivre les \u00e9volutions. Nous avons un interlocuteur unique, fiable et disponible pour \u00e9changer de mani\u00e8re proactive sur nos objectifs.<\/h4>\n\t\t\t<div class=\"comment-author\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-small wp-image-22641\" src=\"https:\/\/optidigital.com\/wp-content\/uploads\/Fabian-Laine.png\" alt=\"\" width=\"228\" height=\"228\" \/>\n\t\t\t\t\t\t\t\t<p><b>Fabian Lain\u00e9<\/b>Fondateur et directeur g\u00e9n\u00e9ral de Zimo<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Quels sont vos objectifs pour 2024 ?<\/h4>\n\n\n\n<p>Nos objectifs pour 2024 sont d&rsquo;une part, d&rsquo;adapter notre mon\u00e9tisation aux changements \u00e0 venir (Suppression des cookies tiers, etc.) et d&rsquo;autre part de poursuivre l&rsquo;optimisation de nos CPM en collaboration avec Opti Digital.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Que recommanderiez-vous aux \u00e9diteurs pour \u00e9tablir une bonne strat\u00e9gie de mon\u00e9tisation ?<\/h4>\n\n\n\n<p>Il est tout d&rsquo;abord essentiel de ne pas mettre tous ses \u0153ufs dans le m\u00eame panier. C&rsquo;est en mettant en concurrence les diff\u00e9rents acteurs du march\u00e9 de la publicit\u00e9 en ligne que vous serez capables d&rsquo;augmenter vos CPM. Attention toutefois \u00e0 veiller \u00e0 ne jamais sacrifier l&rsquo;exp\u00e9rience de vos utilisateurs aux sir\u00e8nes de la mon\u00e9tisation.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zimo fait confiance \u00e0 Opti Digital pour mon\u00e9tiser les recettes publicitaires de mani\u00e8re plus efficace.<\/p>\n","protected":false},"author":9,"featured_media":23875,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-22368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zimo | \u00c9tudes de cas | Opti Digital<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment Zimo 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