{"id":22367,"date":"2024-12-19T12:54:50","date_gmt":"2024-12-19T11:54:50","guid":{"rendered":"https:\/\/optidigital.com\/?page_id=21465"},"modified":"2025-06-11T12:01:01","modified_gmt":"2025-06-11T10:01:01","slug":"etudes-de-cas-le11hdf","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/etudes-de-cas\/le11hdf\/","title":{"rendered":"Le11HDF"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u00c0 propos de Le 11HDF<\/h2>\n\n\n\n<p>Le11hdf.fr est un m\u00e9dia en ligne de r\u00e9f\u00e9rence pour les passionn\u00e9s de football dans la r\u00e9gion des Hauts-de-France. Il se distingue par son approche centr\u00e9e sur l\u2019actualit\u00e9 locale des clubs comme le RC Lens, le LOSC, l\u2019Amiens SC et le VAFC, offrant une couverture compl\u00e8te \u00e0 travers des interviews exclusives, des r\u00e9sultats en temps r\u00e9el, des r\u00e9sum\u00e9s de matchs et des d\u00e9bats anim\u00e9s. Avec une audience de 3 millions d\u2019utilisateurs uniques par an et 11,5 millions de pages vues, le site capte l&rsquo;attention non seulement au sein des Hauts-de-France, mais aussi dans des grandes villes comme Paris, Lyon ou Marseille.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le d\u00e9fi<\/h2>\n\n\n\n<p>Le11HDF a commenc\u00e9 \u00e0 travailler avec Opti Digital en 2021 pour optimiser ses revenus publicitaires tout en pr\u00e9servant ses scores Core Web Vitals et la navigation de ses utilisateurs. Apr\u00e8s un test avec une autre solution en f\u00e9vrier 2024, ils sont revenus vers Opti Digital fin f\u00e9vrier, convaincus que notre technologie avanc\u00e9e et notre approche personnalis\u00e9e \u00e9taient la cl\u00e9 pour maximiser leurs revenus tout en garantissant une UX optimale et de bonnes performances Web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Notre solution<\/h2>\n\n\n\n<p>Dans le cadre de notre collaboration avec le11HDF, nous testons continuellement de nouvelles optimisations publicitaires pour maximiser leurs revenus tout en pr\u00e9servant une exp\u00e9rience utilisateur fluide. Parmi nos initiatives cl\u00e9s, nous avons :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Introduit le Billboard Anchor multitailles (formats flexibles tels que 1000&#215;250, 970&#215;250, 728&#215;90, etc.), parfaitement int\u00e9gr\u00e9 au layout de leurs pages.<\/li>\n\n\n\n<li>Ajout\u00e9 de nouvelles positions publicitaires adapt\u00e9es au mobile pour capter un maximum d\u2019audience.<\/li>\n\n\n\n<li>R\u00e9solu les probl\u00e8mes de Cumulative Layout Shift (CLS) afin de renforcer la stabilit\u00e9 visuelle du site.<\/li>\n<\/ul>\n\n\n\n<p>Gr\u00e2ce \u00e0 ces tests A\/B r\u00e9guliers et notre support r\u00e9actif, nous prenons des d\u00e9cisions \u00e9clair\u00e9es qui permettent \u00e0 le11HDF d\u2019optimiser sa mon\u00e9tisation publicitaire tout en garantissant une navigation fluide et une satisfaction utilisateur maximale.<\/p>\n\n\n\t<div class=\"comment-section section-top-spacing section-bottom-spacing\">\n\t\t<div class=\"comment-section_inner\">\n\t\t\t<h4>Apr\u00e8s avoir test\u00e9 de nombreuses solutions, celle d'Opti Digital s'est impos\u00e9e comme la plus performante. Leur technologie, l\u00e9g\u00e8re et efficace, g\u00e9n\u00e8re des revenus sup\u00e9rieurs \u00e0 ce que nous avions obtenu avec d'autres prestataires, tout en pr\u00e9servant une excellente exp\u00e9rience utilisateur. Les \u00e9quipes sont \u00e9galement \u00e0 l\u2019\u00e9coute, proactives et toujours promptes \u00e0 r\u00e9pondre \u00e0 nos diff\u00e9rentes sollicitations.<\/h4>\n\t\t\t<div class=\"comment-author\">\n\t\t\t\t\t\t\t\t<p><b>Romain Pechon<\/b>R\u00e9dacteur en chef du site le11hdf.fr<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\">\u00c0 propos d\u2019Opti Digital<\/h2>\n\n\n\n<p>Opti Digital, entreprise leader en AdTech, d\u00e9veloppe des solutions de pointe bas\u00e9es sur l&rsquo;intelligence artificielle pour aider les \u00e9diteurs de m\u00e9dias en ligne \u00e0 maximiser leurs gains publicitaires. Notre plateforme de mon\u00e9tisation compl\u00e8te g\u00e8re automatiquement l&rsquo;inventaire publicitaire pour optimiser les revenus sans compromettre les performances du site.<\/p>\n\n\n\n<p>Opti Digital se distingue par sa \u201cstack\u201d publicitaire ultral\u00e9g\u00e8re et son int\u00e9gration simplifi\u00e9e via un tag unique. Notre technologie d&rsquo;IA avanc\u00e9e permet aux \u00e9diteurs d&rsquo;optimiser leurs revenus en temps r\u00e9el, avec une transparence totale assur\u00e9e par un tableau de bord analytique complet. Ce dernier comprend notamment des donn\u00e9es d&rsquo;audience en temps r\u00e9el et des revenus par URL et par source.<\/p>\n\n\n\n<p>Opti Digital collabore avec des \u00e9diteurs internationaux en EMEA et en Am\u00e9rique du Nord et s&rsquo;engage \u00e0 fournir des solutions de pointe, cookieless et \u00e9coresponsables. Notre approche vise \u00e0 maintenir nos clients \u00e0 l&rsquo;avant-garde du march\u00e9 tout en tout en pr\u00e9servant et optimisant l&rsquo;exp\u00e9rience utilisateur.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Optimisation publicitaire et UX : Le11HDF et Opti Digital, un partenariat gagnant<\/p>\n","protected":false},"author":1,"featured_media":23806,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-22367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le11HDF | \u00c9tudes de cas | Opti Digital<\/title>\n<meta name=\"description\" content=\"Le11HDF a fait appel \u00e0 Opti 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