{"id":22362,"date":"2023-10-16T12:52:14","date_gmt":"2023-10-16T10:52:14","guid":{"rendered":"https:\/\/optidigital.com\/?page_id=14951"},"modified":"2025-06-11T12:05:14","modified_gmt":"2025-06-11T10:05:14","slug":"gerbeaud","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/etudes-de-cas\/gerbaud\/","title":{"rendered":"Gerbeaud"},"content":{"rendered":"\n<p><em><a href=\"https:\/\/www.gerbeaud.com\/\">Gerbeaud.com<\/a>\u00a0est un site web historique, puisque sa cr\u00e9ation remonte \u00e0&#8230; 1998 ! Il fait toujours figure de r\u00e9f\u00e9rence dans l\u2019univers maison-jardin, avec des milliers de contenus d\u00e9di\u00e9s \u00e0 la pratique du jardinage, \u00e0 la nature (faune et flore), \u00e0 l\u2019environnement, et \u00e0 tout ce qui connecte le jardin et la vie de tous les jours : animaux de compagnie, cuisine des fruits et l\u00e9gumes de saison, apiculture.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Entretien avec Xavier Gerbeaud, fondateur de Gerbeaud.com<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Pourquoi Opti Digital ?<\/h4>\n\n\n\n<p>Comme l\u2019immense majorit\u00e9 des sites \u00e9ditoriaux, le business-model de Gerbeaud.com est li\u00e9 \u00e0 la<br>mon\u00e9tisation des contenus au travers de la publicit\u00e9. Il est donc n\u00e9cessaire de s\u2019appuyer dans ce domaine sur des partenaires fiables, r\u00e9actifs, et&#8230; performants !<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quel \u00e9tait le d\u00e9fi \u00e0 relever avant de collaborer avec Opti Digital ?<\/h4>\n\n\n\n<p>Les premi\u00e8res discussions avec Opti Digital remontent \u00e0 la fin 2020. A cette \u00e9poque, nous programmions<br>nous m\u00eame les tags de plusieurs r\u00e9gies sur les emplacements, via diff\u00e9rents ad-servers (GAM, Smart&#8230;).<br>C\u2019\u00e9tait chronophage, la comp\u00e9tition n\u2019\u00e9tait pas optimale en termes de CPM, et il nous manquait<br>\u00e9galement une vision d\u2019ensemble des performances et des revenus g\u00e9n\u00e9r\u00e9s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quelles sont les solutions propos\u00e9es par Opti Digital ?<\/h4>\n\n\n\n<p>Tous nos emplacements sont d\u00e9sormais g\u00e9r\u00e9s en direct par Opti Digital, qui poss\u00e8de une v\u00e9ritable<br>exp\u00e9rtise de la programmatique. Leur tableau de bord permet d\u2019avoir un suivi pr\u00e9cis de l\u2019inventaire, des<br>annonceurs, des RPM des pages et des emplacements.<\/p>\n\n\n\t<div class=\"comment-section section-top-spacing section-bottom-spacing\">\n\t\t<div class=\"comment-section_inner\">\n\t\t\t<h4>Choisir une r\u00e9gie avec laquelle un dialogue est possible. Opti Digital est une entreprise \u00e0 taille humaine ;\r\njusqu\u2019ici, je n\u2019ai eu affaire qu\u2019\u00e0 des charg\u00e9s de comptes disponibles, sympathiques et efficaces, avec\r\nlesquels nous faisons r\u00e9guli\u00e8rement des points en visio. Et \u00e7a, \u00e7a n\u2019a pas de prix !<\/h4>\n\t\t\t<div class=\"comment-author\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-small wp-image-22641\" src=\"https:\/\/optidigital.com\/wp-content\/uploads\/Xavier-Gerbeaud.png\" alt=\"\" width=\"228\" height=\"228\" \/>\n\t\t\t\t\t\t\t\t<p><b>Xavier Gerbeaud<\/b>Fondateur - Directeur g\u00e9n\u00e9ral de Gerbeaud<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Quels sont vos objectifs pour 2024 ?<\/h4>\n\n\n\n<p>La mont\u00e9e en puissance de nouveaux acteurs, la cannibalisation de nos th\u00e9matiques par les supports<br>g\u00e9n\u00e9ralistes accroissent la pression sur l\u2019acquisition de trafic. Notre objectif principal est de maintenir<br>notre audience, la satisfaction et l\u2019engagement de nos visiteurs, mais aussi nos revenus, dans un contexte<br>o\u00f9 les CPMs ont tendance \u00e0 baisser.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gerbeaud a choisi l&rsquo;expertise d&rsquo;Opti Digital pour optimiser ses publicit\u00e9s en ligne<\/p>\n","protected":false},"author":9,"featured_media":23878,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-22362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gerbeaud | \u00c9tudes de cas | Opti Digital<\/title>\n<meta name=\"description\" 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