{"id":22346,"date":"2023-05-15T09:47:17","date_gmt":"2023-05-15T07:47:17","guid":{"rendered":"https:\/\/optidigital.com\/?page_id=11133"},"modified":"2025-06-11T12:05:43","modified_gmt":"2025-06-11T10:05:43","slug":"au-jardin","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/etudes-de-cas\/au-jardin\/","title":{"rendered":"Au Jardin"},"content":{"rendered":"\n

Au Jardin<\/a> est un m\u00e9dia consacr\u00e9 au jardin et au jardinage avec des fiches-conseils pour le potager ou le jardin gourmand, des recettes et une encyclop\u00e9die des plantes. Au Jardin c’est aussi une communaut\u00e9 sur les forums, sur YouTube et les r\u00e9seaux sociaux.<\/em><\/p>\n\n\n\n

Entretien avec Alain Debuisson, Fondateur du m\u00e9dia Au Jardin<\/h2>\n\n\n\n

Quel \u00e9tait le d\u00e9fi \u00e0 relever avant de collaborer avec Opti Digital ?<\/h4>\n\n\n\n

Mon challenge \u00e9tait de trouver une r\u00e9gie \u00e0 mon \u00e9coute qui puisse r\u00e9pondre \u00e0 mes besoins d’une r\u00e9gie programmatique et m’aider \u00e0 d\u00e9velopper les revenus permettant le d\u00e9veloppement du site. \u00c0 l’\u00e9poque, mon besoin se faisait aussi par rapport \u00e0 la disponibilit\u00e9 d’une solution qui soit \u00e9galement fonctionnelle dans les pages AMP.<\/p>\n\n\n\t

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\u00c0 la recherche d'une r\u00e9gie programmatique, Opti Digital a su me proposer des outils pour r\u00e9pondre \u00e0 mon attente avec tout le support n\u00e9cessaire pour comprendre et mettre en place les formats publicitaires. Le relationnel est un point essentiel et Opti Digital a su comprendre les besoins et y r\u00e9pondre. Je souhaitais notamment un \u00e9quilibre au niveau des publicit\u00e9s affich\u00e9es et pas de publicit\u00e9s impactantes. Je souhaitais aussi que ma r\u00e9gie puisse g\u00e9rer des formats publicitaires dans les pages AMP.<\/h4>\n\t\t\t
\n\t\t\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t

Alain Debuisson<\/b>Fondateur du m\u00e9dia Au Jardin<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n

Quelles sont les solutions propos\u00e9es par Opti Digital ?<\/h4>\n\n\n\n

Je pense \u00e0 la gestion des dimensions des emplacements publicitaires pour conserver de bons indicateurs Core Web Vitals, une bonne performance d’affichage, le lazy loading des publicit\u00e9s, la rotation des publicit\u00e9s sur certains emplacements, la possibilit\u00e9 de d\u00e9finir des planchers et surtout de pouvoir tester diff\u00e9rentes solutions avant de finaliser un choix.<\/p>\n\n\n\n

Quels sont vos objectifs pour 2023 ?<\/h4>\n\n\n\n

L’ann\u00e9e 2022 a \u00e9t\u00e9 une ann\u00e9e qui a vu le chiffre d’affaires de nombreux \u00e9diteurs chuter avec le d\u00e9ploiement du RGPD et l’environnement \u00e9conomique d\u00e9favorable. <\/p>\n\n\n\n

Avec Opti Digital, pour 2023 je travaille \u00e0 adapter le site et la publicit\u00e9 \u00e0 ce contexte pour maximiser les revenus n\u00e9cessaires au d\u00e9veloppement d’Au Jardin sans pour autant nuire \u00e0 la qualit\u00e9 du site.<\/p>\n\n\n\n

Que recommanderiez-vous aux \u00e9diteurs pour \u00e9tablir une bonne strat\u00e9gie de mon\u00e9tisation ?<\/h4>\n\n\n\n

Qu’ils rejoignent Opti Digital et ses \u00e9quipes, toujours \u00e0 l’\u00e9coute et proactives ! Merci \u00e0 tous ceux qui contribuent \u00e0 la solution.<\/p>\n","protected":false},"excerpt":{"rendered":"

Au Jardin fait confiance \u00e0 Opti Digital pour optimiser son activit\u00e9 publicitaire en ligne<\/p>\n","protected":false},"author":11,"featured_media":23881,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-22346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"yoast_head":"\nAu Jardin | \u00c9tudes de cas | Opti Digital<\/title>\n<meta name=\"description\" content=\"Au Jardin fait confiance \u00e0 la technologie programmatique d\u2019Opti Digital pour optimiser son activit\u00e9 publicitaire en ligne et la diffusion de ses annonces.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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