{"id":22326,"date":"2024-07-01T15:26:24","date_gmt":"2024-07-01T13:26:24","guid":{"rendered":"https:\/\/optidigital.com\/?page_id=20519"},"modified":"2025-06-11T12:02:32","modified_gmt":"2025-06-11T10:02:32","slug":"vidal","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/etudes-de-cas\/vidal\/","title":{"rendered":"Vidal"},"content":{"rendered":"\n

\u00c0 propos de Vidal<\/h2>\n\n\n\n

Vidal.fr<\/a> est le site de r\u00e9f\u00e9rence en France pour les informations sur les produits de sant\u00e9, attirant plus de\u00a0douze millions de visiteurs mensuels<\/strong>\u00a0(selon le\u00a0site de\u00a0l\u2019Alliance pour les Chiffres de la Presse et des M\u00e9dias<\/a>). Cette plateforme en ligne s\u2019adresse \u00e0 la fois aux professionnels de sant\u00e9 puisqu\u2019elle offre des donn\u00e9es d\u00e9taill\u00e9es sur les m\u00e9dicaments, autres produits de sant\u00e9 et la th\u00e9rapeutique\u202f; Ainsi qu\u2019au grand public, car le site propose des contenus sant\u00e9 accessibles, r\u00e9dig\u00e9s dans un langage compr\u00e9hensible et adapt\u00e9s aux besoins d\u2019information des non-sp\u00e9cialistes.<\/p>\n\n\n\n

Ainsi, vidal.fr se positionne comme une ressource incontournable, servant \u00e0 la fois les besoins sp\u00e9cifiques des professionnels de sant\u00e9 et ceux du grand public en qu\u00eate d\u2019informations fiables sur la sant\u00e9.<\/p>\n\n\n\n

La defi<\/h2>\n\n\n\n

Vidal.fr poursuivait deux objectifs principaux : d\u2019une part, optimiser la performance du display<\/strong> (hors domaine sant\u00e9) gr\u00e2ce au RTB (Real-Time Bidding) de Google Ad Exchange diffus\u00e9 sur les contenus grand public du site\u202f; Et, d\u2019autre part, trouver un partenaire technologique conforme aux exigences du RGPD<\/strong>. Avec une audience de plus de 12 millions de visiteurs, le m\u00e9dia souhaitait \u00e9galement int\u00e9grer des technologies qui prot\u00e9geraient au maximum l\u2019exp\u00e9rience utilisateur<\/strong>, afin de pr\u00e9server son trafic et maintenir la lisibilit\u00e9 du site.<\/p>\n\n\n\n

Pour surmonter ces d\u00e9fis, Vidal.fr a sollicit\u00e9 l\u2019expertise d\u2019Opti Digital. Ensemble, nous visons \u00e0 optimiser les performances publicitaires du m\u00e9dia gr\u00e2ce \u00e0 des technologies avanc\u00e9es, \u00e0 l\u2019int\u00e9gration de partenaires premium et \u00e0 un accompagnement proactif de nos \u00e9quipes.<\/strong><\/p>\n\n\n\n

Notre solution<\/h2>\n\n\n\n

Notre partenariat avec Vidal.fr a d\u00e9but\u00e9 en f\u00e9vrier 2024, marquant le d\u00e9but d\u2019une transformation publicitaire majeure. En d\u00e9ployant notre wrapper Prebid.JS connect\u00e9 \u00e0 Google AdManager<\/strong>, nous avons int\u00e9gr\u00e9 notre stack <\/em>publicitaire robuste et respectueuse des exigences RGPD. Elle int\u00e8gre notamment une technologie de chargement tardif pour une exp\u00e9rience utilisateur optimale, un rafra\u00eechissement des publicit\u00e9s mesur\u00e9 en fonction de leur visibilit\u00e9, une solution de prix planchers dynamiques pour maximiser les revenus ainsi qu\u2019un format publicitaire innovant et engageant inspir\u00e9 du format Story<\/em> des plateformes sociales. <\/p>\n\n\n\n

Notre int\u00e9gration a permis \u00e0 Vidal.fr d\u2019allier performance web et exp\u00e9rience utilisateur de qualit\u00e9. En effet, nous avons rapidement pu observer des\u00a0revenus nettement sup\u00e9rieurs \u00e0 leur objectif initial<\/strong>\u00a0(+13%) ainsi qu\u2019une\u00a0optimisation de leurs scores Core Web Vitals<\/strong>\u00a0(INP et CLS).<\/p>\n\n\n\t

\n\t\t
\n\t\t\t

Notre premier essai avec un partenaire technologique n'a pas donn\u00e9 les r\u00e9sultats escompt\u00e9s, en raison d'un manque de comp\u00e9tition dans les ench\u00e8res. C'est finalement sur les conseils d'un consultant que nous avons adopt\u00e9 le wrapper d'Opti Digital, une solution \u00e0 la fois performante et respectueuse des exigences RGPD.<\/h4>\n\t\t\t
\n\t\t\t\t\t\t\t\t

St\u00e9phane Courbois<\/b>Responsable de projets web chez VIDAL<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n

\u00c0 propos d\u2019Opti Digital<\/h2>\n\n\n\n

Opti Digital se distingue par sa \u201cstack\u201d publicitaire ultral\u00e9g\u00e8re et son int\u00e9gration simplifi\u00e9e via un tag unique. Notre technologie d’IA avanc\u00e9e permet aux \u00e9diteurs d’optimiser leurs revenus en temps r\u00e9el, avec une transparence totale assur\u00e9e par un tableau de bord analytique complet. Ce dernier comprend notamment des donn\u00e9es d’audience en temps r\u00e9el et des revenus par URL et par source.<\/p>\n\n\n\n

Opti Digital collabore avec des \u00e9diteurs internationaux en EMEA et en Am\u00e9rique du Nord et s’engage \u00e0 fournir des solutions de pointe, cookieless et \u00e9coresponsables. Notre approche vise \u00e0 maintenir nos clients \u00e0 l’avant-garde du march\u00e9 tout en tout en pr\u00e9servant et optimisant l’exp\u00e9rience utilisateur.<\/p>\n\n\n\n


<\/a><\/h5>\n","protected":false},"excerpt":{"rendered":"

Programmatique, Core Web Vitals et RGPD : Comment Opti Digital concilie performance et conformit\u00e9 pour Vidal.fr<\/p>\n","protected":false},"author":9,"featured_media":23910,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-22326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"yoast_head":"\nVidal | \u00c9tudes de cas | Opti Digital<\/title>\n<meta name=\"description\" content=\"Opti Digital a d\u00e9ploy\u00e9 un wrapper Ad Manager l\u00e9ger et conforme au RGPD pour Vidal.fr, int\u00e9grant du lazy loading, un rafra\u00eechissement intelligent des annonces et une tarification dynamique.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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