{"id":22325,"date":"2022-12-12T11:38:17","date_gmt":"2022-12-12T10:38:17","guid":{"rendered":"https:\/\/optidigital.com\/?page_id=9439"},"modified":"2025-10-01T09:31:06","modified_gmt":"2025-10-01T07:31:06","slug":"forocoches","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/etudes-de-cas\/forocoches-2\/","title":{"rendered":"ForoCoches"},"content":{"rendered":"\n<p><em><a href=\"https:\/\/forocoches.com\/\">ForoCoches<\/a> est le premier forum au monde en espagnol, avec des milliers de nouveaux fils de discussion chaque jour sur le sport, la science, la technologie, l&rsquo;humour&#8230; Et m\u00eame les voitures !<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Entretien avec Alejandro Mar\u00edn, CEO de ForoCoches<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Pourquoi Opti Digital ?<\/h4>\n\n\n\n<p>Nous recherchions une entreprise de confiance \u00e0 laquelle nous pourrions d\u00e9l\u00e9guer la gestion de notre publicit\u00e9 programmatique. D\u00e8s le d\u00e9but, Opti Digital s&rsquo;est montr\u00e9 tr\u00e8s transparent et nous a convaincus d&rsquo;essayer leur solution.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quel \u00e9tait le d\u00e9fi \u00e0 relever avant de collaborer avec Opti Digital ?<\/h4>\n\n\n\n<p>En raison de la complexit\u00e9 des syst\u00e8mes et de l&rsquo;environnement de la publicit\u00e9 programmatique, nous n&rsquo;\u00e9tions pas en mesure d&rsquo;exploiter pleinement cette opportunit\u00e9.<\/p>\n\n\n\t<div class=\"comment-section section-top-spacing section-bottom-spacing\">\n\t\t<div class=\"comment-section_inner\">\n\t\t\t<h4>Avec Opti Digital, nous avons pu simplifier la partie technique et obtenir des r\u00e9sultats bien sup\u00e9rieurs \u00e0 ceux que nous obtenions jusqu'alors, tout en continuant \u00e0 nous d\u00e9velopper et \u00e0 nous adapter aux changements du secteur sans avoir \u00e0 y consacrer des ressources suppl\u00e9mentaires.<\/h4>\n\t\t\t<div class=\"comment-author\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-small wp-image-22641\" src=\"https:\/\/optidigital.com\/wp-content\/uploads\/Alejandro-Marin.png\" alt=\"\" width=\"228\" height=\"228\" \/>\n\t\t\t\t\t\t\t\t<p><b>Alejandro Mar\u00edn<\/b>CEO de ForoCoches<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Quels sont vos objectifs pour 2022 ?<\/h4>\n\n\n\n<p>En 2022, nous avons introduit un nouveau design, et l&rsquo;ann\u00e9e prochaine nous esp\u00e9rons ajouter des am\u00e9liorations et de nouvelles fonctionnalit\u00e9s \u00e0 notre service.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Que recommanderiez-vous aux \u00e9diteurs pour \u00e9tablir une bonne strat\u00e9gie de mon\u00e9tisation ?<\/h4>\n\n\n\n<p>Pour nous, il est important de penser \u00e0 moyen et long terme, en cherchant une mon\u00e9tisation durable dans le temps, avec des formats qui ne d\u00e9t\u00e9riorent pas la navigabilit\u00e9 du site mais, au contraire, qui permettent de donner une pr\u00e9sence aux annonceurs avec l&rsquo;obtention de bons r\u00e9sultats.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ForoCoches choisit Opti Digital pour g\u00e9rer sa publicit\u00e9 programmatique<\/p>\n","protected":false},"author":13,"featured_media":23887,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-22325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ForoCoches | \u00c9tudes de cas | Opti Digital<\/title>\n<meta name=\"description\" content=\"D\u00e9couvrez comment ForoCoches a augment\u00e9 ses revenus de 81 % 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