{"id":22324,"date":"2024-12-09T20:07:52","date_gmt":"2024-12-09T19:07:52","guid":{"rendered":"https:\/\/optidigital.com\/?page_id=21315"},"modified":"2025-06-11T12:02:03","modified_gmt":"2025-06-11T10:02:03","slug":"etudes-de-cas-abc-bourse","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/etudes-de-cas\/abc-bourse\/","title":{"rendered":"ABC BOURSE"},"content":{"rendered":"\n

\u00c0 propos d\u2019ABC Bourse<\/h2>\n\n\n\n

ABC BOURSE figure parmi les leaders de l\u2019information boursi\u00e8re en France. Ce site de r\u00e9f\u00e9rence propose des cotations en direct, des conseils et des outils performants pour r\u00e9ussir en bourse. Chaque jour, il offre une analyse approfondie de l\u2019\u00e9conomie et de la finance, ainsi qu\u2019une encyclop\u00e9die compl\u00e8te sur la bourse et les march\u00e9s. Avec plus de 2 millions de visites mensuelles, ABC BOURSE s\u2019impose comme un site incontournable pour les investisseurs.<\/p>\n\n\n\n

Le d\u00e9fi<\/h2>\n\n\n\n

Avant de collaborer avec Opti Digital, ABC BOURSE cherchait \u00e0 aller plus loin dans l\u2019optimisation de sa strat\u00e9gie publicitaire et dans l\u2019analyse de ses performances. Lors d\u2019un \u00e9change avec Florent Maitre, Co-fondateur et Pr\u00e9sident de Clubic et client historique d\u2019Opti Digital, ils ont d\u00e9couvert notre entreprise et nos technologies de pointe, notamment notre plateforme analytique avanc\u00e9e. S\u00e9duit par notre capacit\u00e9 \u00e0 offrir un accompagnement personnalis\u00e9 et des insights pr\u00e9cieux gr\u00e2ce \u00e0 des donn\u00e9es en temps r\u00e9el, ABC BOURSE a choisi de nous faire confiance pour maximiser ses revenus publicitaires tout en affinant sa strat\u00e9gie.<\/p>\n\n\n\n

Notre solution<\/h2>\n\n\n\n

Nous collaborons avec ABC BOURSE depuis novembre 2023, en exploitant notre technologie publicitaire via notre cloud-wrapper Prebid, l\u00e9ger et performant. Gr\u00e2ce \u00e0 nos optimisations r\u00e9guli\u00e8res et un suivi attentif, ABC BOURSE enregistre d\u2019excellents r\u00e9sultats depuis le d\u00e9but de notre collaboration, notamment une augmentation de 10 % de ses revenus programmatiques et un taux de visibilit\u00e9 moyen de 71,5 %.<\/p>\n\n\n\n

Nous assurons un contact hebdomadaire avec leur \u00e9quipe et organisons des r\u00e9unions mensuelles pour analyser les performances, partager les r\u00e9sultats des tests et ajuster la strat\u00e9gie publicitaire. Gr\u00e2ce \u00e0 notre plateforme analytique avanc\u00e9e, ABC BOURSE dispose d\u2019une vision d\u00e9taill\u00e9e de ses KPI et nous pouvons prendre ensemble des d\u00e9cisions \u00e9clair\u00e9es en temps r\u00e9el pour maximiser ses revenus.<\/p>\n\n\n\t

\n\t\t
\n\t\t\t

Apr\u00e8s plus de 25 ans d\u2019exp\u00e9rience dans l\u2019\u00e9dition de sites web et de collaboration avec des r\u00e9gies et des prestataires de publicit\u00e9 en ligne, c\u2019est la premi\u00e8re fois avec Opti Digital que je rencontre une soci\u00e9t\u00e9 qui a fait de la technologie et de l\u2019optimisation technique un de ses fers de lance, permettant de pr\u00e9server la performance des sites Internet. M\u00eame avantage du c\u00f4t\u00e9 du reporting avec un tableau de bord complet et comportant de nombreux outils de filtrage pour mesurer la performance format par format et quasiment page\/page.<\/h4>\n\t\t\t
\n\t\t\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t

Rodolphe Vialles<\/b>Fondateur d'ABC Bourse<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n

\u00c0 propos d\u2019Opti Digital<\/h2>\n\n\n\n

Opti Digital, entreprise leader en AdTech, d\u00e9veloppe des solutions de pointe bas\u00e9es sur l\u2019intelligence artificielle pour aider les \u00e9diteurs de m\u00e9dias en ligne \u00e0 maximiser leurs gains publicitaires. Notre plateforme de mon\u00e9tisation compl\u00e8te g\u00e8re automatiquement l\u2019inventaire publicitaire pour optimiser les revenus sans compromettre les performances du site.<\/p>\n\n\n\n

Opti Digital se distingue par sa \u201cstack\u201d publicitaire ultral\u00e9g\u00e8re et son int\u00e9gration simplifi\u00e9e via un tag unique. Notre technologie d\u2019IA avanc\u00e9e permet aux \u00e9diteurs d\u2019optimiser leurs revenus en temps r\u00e9el, avec une transparence totale assur\u00e9e par un tableau de bord analytique complet. Ce dernier comprend notamment des donn\u00e9es d\u2019audience en temps r\u00e9el et des revenus par URL et par source.<\/p>\n\n\n\n


Opti Digital collabore avec des \u00e9diteurs internationaux en EMEA et en Am\u00e9rique du Nord et s\u2019engage \u00e0 fournir des solutions de pointe, cookieless et \u00e9coresponsables. Notre approche vise \u00e0 maintenir nos clients \u00e0 l\u2019avant-garde du march\u00e9 tout en tout en pr\u00e9servant et optimisant l\u2019exp\u00e9rience utilisateur.<\/p>\n\n\n\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

ABC BOURSE augmente ses Revenus de 10 % en Un An gr\u00e2ce \u00e0 Opti Digital<\/p>\n","protected":false},"author":1,"featured_media":23813,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-22324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"yoast_head":"\nABC BOURSE | \u00c9tudes de cas | Opti Digital<\/title>\n<meta name=\"description\" content=\"ABC BOURSE a choisi de faire confiance \u00e0 Opti Digital pour maximiser ses revenus publicitaires et affiner sa strat\u00e9gie globale, enregistrant une hausse de 10 % des revenus et une croissance de 21 % de l\u2019eCPM.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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