{"id":22320,"date":"2022-05-13T17:29:24","date_gmt":"2022-05-13T15:29:24","guid":{"rendered":"https:\/\/optidigital.com\/?page_id=6327"},"modified":"2025-06-11T12:07:16","modified_gmt":"2025-06-11T10:07:16","slug":"wamiz","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/etudes-de-cas\/wamiz\/","title":{"rendered":"Wamiz"},"content":{"rendered":"\n

Cr\u00e9\u00e9 en 2009, Wamiz<\/a> est le groupe m\u00e9dia europ\u00e9en N\u00b01 d\u00e9di\u00e9 aux animaux de compagnie. Site d\u2019information et de conseils pr\u00e9sent dans plus de 10 pays, il accompagne les propri\u00e9taires et futurs propri\u00e9taires d\u2019animaux de compagnie au moyen d\u2019un contenu instructif, complet et expert.\u00a0<\/em><\/p>\n\n\n\n

Entretien avec S\u00e9bastien Courtin, COO de Wamiz<\/h2>\n\n\n\n

Pourquoi Opti Digital ?<\/h4>\n\n\n\n

Nous avons recherch\u00e9 un partenaire nous permettant d’augmenter nos revenus programmatiques avec une solution Header Bidding cl\u00e9 en main. Opti Digital a su comprendre nos enjeux publicitaires et \u00eatre force de proposition, tout en apportant une vraie plus-value sur la mon\u00e9tisation de notre inventaire.<\/p>\n\n\n\n

Quel \u00e9tait le d\u00e9fi \u00e0 relever avant de collaborer avec Opti Digital ?<\/h4>\n\n\n\n
    \n
  • La difficult\u00e9 de configuration d’un Header Bidding<\/li>\n\n\n\n
  • La multitude de SSP \u00e0 installer, tester, programmer<\/li>\n\n\n\n
  • Augmenter l’eCPM stimul\u00e9 uniquement par Google Ad Manager<\/li>\n<\/ul>\n\n\n\n

    Quelles sont les solutions propos\u00e9es par Opti Digital ?<\/h4>\n\n\n\n

    L’int\u00e9gration du Header Bidding sur tous nos emplacements Display a permis de booster notre eCPM. L’ajout dynamique d’emplacement In-Article a \u00e9galement permis un revenu incr\u00e9mental non n\u00e9gligeable. Enfin, la mon\u00e9tisation de notre inventaire AMP a \u00e9t\u00e9 am\u00e9lior\u00e9, tout comme notre taux de visibilit\u00e9.<\/p>\n\n\n\n

    Quels sont vos objectifs pour 2022 ?<\/h4>\n\n\n\n

    \u00c9tant pr\u00e9sent dans plus de 10 pays, nous souhaitons renforcer notre position de leader dans les march\u00e9s o\u00f9 cela est le cas et atteindre cette position dans ceux o\u00f9 nous n’y serions pas encore. Nous travaillons \u00e9galement sur l’exp\u00e9rience utilisateur, avec une navigation plus centr\u00e9e sur son comportement et ses besoins.<\/p>\n\n\n\n

    Que recommanderiez-vous aux \u00e9diteurs pour \u00e9tablir une bonne strat\u00e9gie de mon\u00e9tisation ?<\/h4>\n\n\n\n

    Il est important de comprendre l’utilisation de son site Web pour comprendre o\u00f9 sont les emplacements les plus performants, l’enjeu n’\u00e9tant pas la quantit\u00e9, mais la qualit\u00e9 de l’emplacement. Il est \u00e9galement important de bien choisir ses SSP, en \u00e9vitant de les empiler. Enfin, il faut \u00eatre attentif au calendrier du march\u00e9 programmatique pour capitaliser sur ses temps forts.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Wamiz augmente son eCPM gr\u00e2ce aux modules Header Bidding et Dynamic Layout<\/p>\n","protected":false},"author":9,"featured_media":24275,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-22320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"yoast_head":"\nWamiz | \u00c9tudes de cas | Opti Digital<\/title>\n<meta name=\"description\" content=\"Opti Digital accompagne Wamiz sur 10 march\u00e9s europ\u00e9ens. 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