{"id":22313,"date":"2022-03-14T15:17:00","date_gmt":"2022-03-14T14:17:00","guid":{"rendered":"https:\/\/optidigital.com\/?page_id=7867"},"modified":"2025-05-09T14:22:02","modified_gmt":"2025-05-09T12:22:02","slug":"grupa-kb-success-story-3","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/etudes-de-cas\/grupa-kb-success-story-3\/","title":{"rendered":"Grupa KB"},"content":{"rendered":"\n<p><em><a href=\"https:\/\/kb.pl\/\">Grupa KB<\/a> est un groupe de m\u00e9dias polonais propri\u00e9taire de 6\u00a0sites web sp\u00e9cialis\u00e9s dans divers domaines tels que la construction et la r\u00e9novation de maisons, le jardinage, le style de vie, les recettes et l\u2019histoire.\u00a0Depuis fin 2021, nous aidons l\u2019\u00e9diteur \u00e0 d\u00e9velopper ses revenus publicitaires gr\u00e2ce \u00e0 notre solution int\u00e9gr\u00e9e et nos optimisations bas\u00e9es sur l&rsquo;analyse des donn\u00e9es !\u00a0<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Interview de Marcin Gajewski, CEO de Grupa KB<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">Pourquoi Opti Digital ?<\/h4>\n\n\n\n<p>Avant de travailler avec Opti Digital, je recevais toutes sortes d\u2019offres de \u00ab&nbsp;magiciens de la programmation&nbsp;\u00bb qui me promettaient une croissance de 100&nbsp;% de mon chiffre d\u2019affaires. Malgr\u00e9 plusieurs essais, cela n\u2019est jamais arriv\u00e9. Avec Opti Digital, c\u2019\u00e9tait diff\u00e9rent.<\/p>\n\n\n\n<p>Ils se sont concentr\u00e9s sur l\u2019int\u00e9gration de mes propres campagnes AdSense et autres campagnes directes avec de la publicit\u00e9 programmatique, un bon service support et une grande flexibilit\u00e9. En outre, ils m\u2019ont beaucoup aid\u00e9 dans ma recherche d\u2019une solution de CMP (Consent Management Platform) \u00e0 la fois facile \u00e0 g\u00e9rer et conforme \u00e0 la r\u00e9glementation RGPD.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quel \u00e9tait le d\u00e9fi \u00e0 relever avant de collaborer avec Opti Digital ?<\/h4>\n\n\n\n<p>La hausse des eCPMs et le respect du RGPD. Nous n\u2019arrivions pas \u00e0 d\u00e9passer un certain CA malgr\u00e9 une hausse de fr\u00e9quentation. En ce qui concerne le RGPD, nous avions beaucoup de difficult\u00e9s \u00e0 suivre toutes ces r\u00e9glementations compliqu\u00e9es. <\/p>\n\n\n\t<div class=\"comment-section section-top-spacing section-bottom-spacing\">\n\t\t<div class=\"comment-section_inner\">\n\t\t\t<h4>Opti Digital nous a simplifi\u00e9 les choses. Nous craignions \u00e9galement de nouvelles r\u00e9glementations RGPD et le refus de consentement d\u2019un grand pourcentage d\u2019utilisateurs. Opti Digital m\u2019a propos\u00e9 une solution qui me permet de mieux dormir la nuit.<\/h4>\n\t\t\t<div class=\"comment-author\">\n\t\t\t\t\t\t\t\t<p><b>Marcin Gajewski<\/b>CEO de Grupa KB<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">Quelles sont les solutions propos\u00e9es par Opti Digital ?<\/h4>\n\n\n\n<p>J\u2019utilise la solution Header-Bidding d&rsquo;Opti Digital ainsi que son tableau de bord (plateforme analytique). Toutes les optimisations prennent compte des r\u00e9sultats observ\u00e9s. Au d\u00e9but de notre collaboration, je faisais une analyse quotidienne des r\u00e9sultats avec mon Account Manager.<\/p>\n\n\n\n<p>Opti Digital propose \u00e9galement un soutien suppl\u00e9mentaire avec le choix de la plateforme de gestion des consentements. Je cherchais une bonne CMP depuis longtemps et celle qu&rsquo;Opti Digital m&rsquo;a sugg\u00e9r\u00e9e est la meilleure.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Quels sont vos objectifs pour 2022 ?<\/h4>\n\n\n\n<p>D\u00e9velopper la fr\u00e9quentation organique et optimiser l\u2019espace publicitaire actuel, ce qui entra\u00eenera une augmentation du CA.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Que recommanderiez-vous aux \u00e9diteurs pour \u00e9tablir une bonne strat\u00e9gie de mon\u00e9tisation ?<\/h4>\n\n\n\n<p>Vous ne pourrez pas obtenir une bonne mon\u00e9tisation si vous vous contentez simplement de mettre en place des tags. C\u2019est un travail au quotidien : tests, optimisations et innovations. V\u00e9rifiez vos r\u00e9sultats tous les jours et discutez-en r\u00e9guli\u00e8rement avec des experts, toutes les 2 \u00e0 4 semaines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupa KB augmente ses revenus gr\u00e2ce \u00e0 des optimisations bas\u00e9es sur l&rsquo;analyse des donn\u00e9es.<\/p>\n","protected":false},"author":13,"featured_media":24281,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[582],"tags":[],"class_list":["post-22313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-de-cas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grupa KB - Optidigital<\/title>\n<meta name=\"description\" content=\"Grupa KB augmente ses revenus gr\u00e2ce \u00e0 des optimisations bas\u00e9es sur l&#039;analyse des donn\u00e9es\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optidigital.com\/fr\/ressources\/etudes-de-cas\/grupa-kb-success-story-3\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Grupa KB - 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