{"id":1685,"date":"2020-01-23T10:43:00","date_gmt":"2020-01-23T08:43:00","guid":{"rendered":"https:\/\/optidigital.com\/?p=1685"},"modified":"2025-05-05T16:10:37","modified_gmt":"2025-05-05T14:10:37","slug":"opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/","title":{"rendered":"Opti Digital lance sa solution de Test A\/B pour la mon\u00e9tisation des m\u00e9dias digitaux"},"content":{"rendered":"\n<h4 class=\"wp-block-heading\"><strong>Et si vous pouviez faire des tests facilement pour savoir ce qui augmente vos revenus publicitaires ? Opti Digital lance une solution de test A\/B qui permet de prendre des d\u00e9cisions de mon\u00e9tisation avec agilit\u00e9. La soci\u00e9t\u00e9 pr\u00e9sentera cette solution aux Rencontres Editeurs Ratecard les 29 et 30 janvier prochains \u00e0 Barcelone.<\/strong><\/h4>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Test A\/B appliqu\u00e9 \u00e0 la mon\u00e9tisation : une innovation Opti Digital<\/h3>\n\n\n\n<p>On connaissait les tests A\/B pour am\u00e9liorer le tunnel de conversion des sites marchands, les tests A\/B et les tests multi-variables pour am\u00e9liorer le taux de leads d\u2019une landing page par des solutions orient\u00e9es annonceurs telles que Google Website Optimizer. Opti Digital innove et applique le principe du test A\/B \u00e0 la mon\u00e9tisation publicitaire. L\u2019outil permet d\u2019afficher deux configurations diff\u00e9rentes en parall\u00e8le, pendant une m\u00eame p\u00e9riode, \u00e0 deux groupes d\u2019internautes, et d\u2019analyser les KPIs.<\/p>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Exemple de test A\/B : Ajustement du prix plancher d\u2019un emplacement mobile<\/strong><\/h3>\n\n\n\n<p>Pour illustrer la solution de test A\/B d\u2019Opti Digital, nous avons analys\u00e9 le cas d\u2019un site de voyages du 16 au 22 janvier 2020, en France, sur l\u2019audience mobile. (Voir capture d\u2019\u00e9cran ci-dessus.) L\u2019inventaire de l\u2019\u00e9diteur est divis\u00e9 en 2 groupes : un groupe de contr\u00f4le et un groupe de test. On peut d\u00e9finir facilement le pourcentage de trafic envoy\u00e9 au groupe de test. Plus le pourcentage est \u00e9lev\u00e9, plus on a de donn\u00e9es fiables rapidement pour prendre une d\u00e9cision.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sur le groupe de Contr\u00f4le, est configur\u00e9 un prix plancher minimum de 0,20\u20ac CPM.<\/li>\n\n\n\n<li>Sur le groupe de Test, on applique un prix plancher plus agressif, \u00e0 1\u20ac de CPM, sur l\u2019un des emplacements publicitaires mobile.<\/li>\n<\/ul>\n\n\n\n<p>Toutes choses restent \u00e9gales par ailleurs : les taux de visibilit\u00e9 sont optimis\u00e9s gr\u00e2ce aux Opti Smart Tags d\u00e9velopp\u00e9s par Opti Digital. Cette brique technologique am\u00e9liore la qualit\u00e9 de l\u2019inventaire : visibilit\u00e9, protection contre les annonceurs malveillants, comportement responsive, rapidit\u00e9 de chargement\u2026 Les partenaires vendeurs programmatiques sont les m\u00eames, en comp\u00e9tition en header bidding (Prebid.js et Amazon).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-174197273423\"\n  style=\"max-width:100%; max-height:100%; width:650px;height:162.5px\" data-hubspot-wrapper-cta-id=\"174197273423\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIWdvEGEX9Prq0El04kFiZnqT3ivlX7a5Xevf6naFtpi%2FBZzlWpwyhJZmkl3UkubMz8bO1VyaptjX005ORMvbpIcvlrSnr3g6fKVFYc2ZJr8AgJ3ExGm76ZydSqmrwQQMpUmtdqcvTZHxPpCDfqsS7F9dOl%2BHEKeymc1tXfHd%2BnZtRVDMYkfhVX7SM9Rtnri3ZwLQ%2BPQrNUoh7ds4eRU5JIzVaqfsPBEyxnQK1Vi8PMGWgRZ0qQ4YUxsi97pT6LfF2wF5NCig%3D%3D&#038;webInteractiveContentId=174197273423&#038;portalId=4547509\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"2-Jul-31-2024-10-28-08-2442-AM\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/4547509\/interactive-174197273423.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">L\u2019analyse des r\u00e9sultats du Test A\/B<\/h3>\n\n\n\n<p>Dans cet exemple, l\u2019eCPM par impression est meilleur sur le groupe de Test. Ce qui pourrait nous amener \u00e0 penser que cette version est la plus rentable. Mais, en appliquant un prix plancher plus \u00e9lev\u00e9, on a augment\u00e9 la part d\u2019inventaire invendu et le nombre d\u2019impressions par page a baiss\u00e9. La cons\u00e9quence est une l\u00e9g\u00e8re baisse du RPM Page net, le revenu net \u00e9diteur pour 1000 pages vues, KPI final le plus important. En conclusion, la version de Test est moins rentable que la version de Contr\u00f4le. Le prix plancher de CPM \u00e0 1\u20ac est trop \u00e9lev\u00e9.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>On utilise la solution de Test A\/B quand on veut brancher un nouveau vendeur ou confirmer une id\u00e9e d\u2019optimisation. Certains \u00e9diteurs nous transmettent \u00e9galement des id\u00e9es de test et nous sollicitent pour les mettre en place. Cet outil nous permet de d\u00e9ployer le test et d\u2019analyser des donn\u00e9es fiables rapidement.\u00a0<\/em><\/p>\n<cite>&nbsp;S\u00e9bastien MOUTTE, Pr\u00e9sident d\u2019Opti Digital.<\/cite><\/blockquote>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Id\u00e9es de tests A\/B pour am\u00e9liorer la mon\u00e9tisation publicitaire&nbsp;<\/h3>\n\n\n\n<p>Voici des id\u00e9es de tests A\/B \u00e0 impl\u00e9menter sur votre site internet :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Style natif Google \/ Style natif adapt\u00e9 au design du site en CSS<\/li>\n\n\n\n<li>Ajouter \/ Supprimer un partenaire vendeur<\/li>\n\n\n\n<li>Allonger \/ Raccourcir les timeout du header bidding<\/li>\n\n\n\n<li>Ajouter \/ Supprimer un emplacement publicitaire<\/li>\n\n\n\n<li>Mettre en comp\u00e9tition la m\u00e9ga banner et l\u2019habillage \/ Conserver un leaderboard lorsque s\u2019affiche un habillage\u00a0<\/li>\n\n\n\n<li>Ajouter \/ Retirer certaines tailles au sein d\u2019un emplacement<\/li>\n\n\n\n<li>Avec \/ Sans la solution d\u2019insertion automatique des annonces au sein du contenu d\u2019Opti Digital<\/li>\n\n\n\n<li>Un fournisseur de CMP \/ Un autre<\/li>\n\n\n\n<li>Ajuster le design et l\u2019UX de la CMP<\/li>\n<\/ul>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>En savoir plus&nbsp;<\/strong><\/h3>\n\n\n\n<p>Soyez cr\u00e9atif ! Envoyez-nous vos id\u00e9es de tests A\/B et on r\u00e9fl\u00e9chira ensemble pour les mettre en oeuvre sur votre site.&nbsp;<a href=\"https:\/\/www.optidigital.fr\/contact\">Contactez-nous<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Et si vous pouviez faire des tests facilement pour savoir ce qui augmente vos revenus publicitaires ? Opti Digital lance une solution de test A\/B qui permet de prendre des d\u00e9cisions de mon\u00e9tisation avec agilit\u00e9. La soci\u00e9t\u00e9 pr\u00e9sentera cette solution aux Rencontres Editeurs Ratecard les 29 et 30 janvier prochains \u00e0 Barcelone.<\/p>\n","protected":false},"author":8,"featured_media":24126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[394,399,401],"tags":[408,433,449,460,462,472,480,481],"class_list":["post-1685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-monetisation-fr","category-publicite","tag-agilite","tag-ecpm-fr","tag-monetisation-publicitaire","tag-programmatique","tag-publicite","tag-rpm-page","tag-test","tag-test-a-b"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opti Digital lance sa solution de Test A\/B pour la mon\u00e9tisation des m\u00e9dias digitaux - Optidigital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opti Digital lance sa solution de Test A\/B pour la mon\u00e9tisation des m\u00e9dias digitaux - Optidigital\" \/>\n<meta property=\"og:description\" content=\"Et si vous pouviez faire des tests facilement pour savoir ce qui augmente vos revenus publicitaires ? Opti Digital lance une solution de test A\/B qui permet de prendre des d\u00e9cisions de mon\u00e9tisation avec agilit\u00e9. La soci\u00e9t\u00e9 pr\u00e9sentera cette solution aux Rencontres Editeurs Ratecard les 29 et 30 janvier prochains \u00e0 Barcelone.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Optidigital\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-23T08:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-05T14:10:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/optidigital.com\/wp-content\/uploads\/optimize_media_revenue_opti_digital_launches_a_b_testing_solution_1x.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Magali Quentel-Reme\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/optidigital.com\/wp-content\/uploads\/Magali-Profile-Circle-1.png\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Magali Quentel-Reme\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/\"},\"author\":{\"name\":\"Magali Quentel-Reme\",\"@id\":\"https:\/\/optidigital.com\/fr\/#\/schema\/person\/943c32f30f028c37beb2ffc97eda56ab\"},\"headline\":\"Opti Digital lance sa solution de Test A\/B pour la mon\u00e9tisation des m\u00e9dias digitaux\",\"datePublished\":\"2020-01-23T08:43:00+00:00\",\"dateModified\":\"2025-05-05T14:10:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/\"},\"wordCount\":690,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/optidigital.com\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/optidigital.com\/wp-content\/uploads\/optimize_media_revenue_opti_digital_launches_a_b_testing_solution_1x.webp\",\"keywords\":[\"agilit\u00e9\",\"ecpm\",\"mon\u00e9tisation publicitaire\",\"programmatique\",\"publicit\u00e9\",\"RPM Page\",\"test\",\"test A\/B\"],\"articleSection\":[\"Blog\",\"Mon\u00e9tisation\",\"Publicit\u00e9\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/\",\"url\":\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/\",\"name\":\"Opti Digital lance sa solution de Test A\/B pour la mon\u00e9tisation des m\u00e9dias digitaux - Optidigital\",\"isPartOf\":{\"@id\":\"https:\/\/optidigital.com\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/optidigital.com\/wp-content\/uploads\/optimize_media_revenue_opti_digital_launches_a_b_testing_solution_1x.webp\",\"datePublished\":\"2020-01-23T08:43:00+00:00\",\"dateModified\":\"2025-05-05T14:10:37+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#primaryimage\",\"url\":\"https:\/\/optidigital.com\/wp-content\/uploads\/optimize_media_revenue_opti_digital_launches_a_b_testing_solution_1x.webp\",\"contentUrl\":\"https:\/\/optidigital.com\/wp-content\/uploads\/optimize_media_revenue_opti_digital_launches_a_b_testing_solution_1x.webp\",\"width\":600,\"height\":400,\"caption\":\"Optimize Media Revenue: Opti Digital Launches A\/B Testing Solution\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/optidigital.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Opti Digital lance sa solution de Test A\/B pour la mon\u00e9tisation des m\u00e9dias digitaux\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/optidigital.com\/fr\/#website\",\"url\":\"https:\/\/optidigital.com\/fr\/\",\"name\":\"Optidigital\",\"description\":\"Premium ad revenue platform, built for publishers seeking to optimize their ad revenue while preserving their user experience.\",\"publisher\":{\"@id\":\"https:\/\/optidigital.com\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/optidigital.com\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/optidigital.com\/fr\/#organization\",\"name\":\"Optidigital\",\"url\":\"https:\/\/optidigital.com\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/optidigital.com\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg\",\"contentUrl\":\"https:\/\/optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg\",\"width\":169,\"height\":64,\"caption\":\"Optidigital\"},\"image\":{\"@id\":\"https:\/\/optidigital.com\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/optidigital.com\/fr\/#\/schema\/person\/943c32f30f028c37beb2ffc97eda56ab\",\"name\":\"Magali Quentel-Reme\",\"url\":\"https:\/\/optidigital.com\/fr\/author\/magali-quentel-reme\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Opti Digital lance sa solution de Test A\/B pour la mon\u00e9tisation des m\u00e9dias digitaux - Optidigital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/","og_locale":"fr_FR","og_type":"article","og_title":"Opti Digital lance sa solution de Test A\/B pour la mon\u00e9tisation des m\u00e9dias digitaux - Optidigital","og_description":"Et si vous pouviez faire des tests facilement pour savoir ce qui augmente vos revenus publicitaires ? Opti Digital lance une solution de test A\/B qui permet de prendre des d\u00e9cisions de mon\u00e9tisation avec agilit\u00e9. La soci\u00e9t\u00e9 pr\u00e9sentera cette solution aux Rencontres Editeurs Ratecard les 29 et 30 janvier prochains \u00e0 Barcelone.","og_url":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/","og_site_name":"Optidigital","article_published_time":"2020-01-23T08:43:00+00:00","article_modified_time":"2025-05-05T14:10:37+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/optidigital.com\/wp-content\/uploads\/optimize_media_revenue_opti_digital_launches_a_b_testing_solution_1x.webp","type":"image\/webp"}],"author":"Magali Quentel-Reme","twitter_card":"summary_large_image","twitter_image":"https:\/\/optidigital.com\/wp-content\/uploads\/Magali-Profile-Circle-1.png","twitter_misc":{"\u00c9crit par":"Magali Quentel-Reme","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#article","isPartOf":{"@id":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/"},"author":{"name":"Magali Quentel-Reme","@id":"https:\/\/optidigital.com\/fr\/#\/schema\/person\/943c32f30f028c37beb2ffc97eda56ab"},"headline":"Opti Digital lance sa solution de Test A\/B pour la mon\u00e9tisation des m\u00e9dias digitaux","datePublished":"2020-01-23T08:43:00+00:00","dateModified":"2025-05-05T14:10:37+00:00","mainEntityOfPage":{"@id":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/"},"wordCount":690,"commentCount":0,"publisher":{"@id":"https:\/\/optidigital.com\/fr\/#organization"},"image":{"@id":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#primaryimage"},"thumbnailUrl":"https:\/\/optidigital.com\/wp-content\/uploads\/optimize_media_revenue_opti_digital_launches_a_b_testing_solution_1x.webp","keywords":["agilit\u00e9","ecpm","mon\u00e9tisation publicitaire","programmatique","publicit\u00e9","RPM Page","test","test A\/B"],"articleSection":["Blog","Mon\u00e9tisation","Publicit\u00e9"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/","url":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/","name":"Opti Digital lance sa solution de Test A\/B pour la mon\u00e9tisation des m\u00e9dias digitaux - Optidigital","isPartOf":{"@id":"https:\/\/optidigital.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#primaryimage"},"image":{"@id":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#primaryimage"},"thumbnailUrl":"https:\/\/optidigital.com\/wp-content\/uploads\/optimize_media_revenue_opti_digital_launches_a_b_testing_solution_1x.webp","datePublished":"2020-01-23T08:43:00+00:00","dateModified":"2025-05-05T14:10:37+00:00","breadcrumb":{"@id":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#primaryimage","url":"https:\/\/optidigital.com\/wp-content\/uploads\/optimize_media_revenue_opti_digital_launches_a_b_testing_solution_1x.webp","contentUrl":"https:\/\/optidigital.com\/wp-content\/uploads\/optimize_media_revenue_opti_digital_launches_a_b_testing_solution_1x.webp","width":600,"height":400,"caption":"Optimize Media Revenue: Opti Digital Launches A\/B Testing Solution"},{"@type":"BreadcrumbList","@id":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-digital-lance-sa-solution-de-test-a-b-pour-la-monetisation-des-medias-digitaux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/optidigital.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Opti Digital lance sa solution de Test A\/B pour la mon\u00e9tisation des m\u00e9dias digitaux"}]},{"@type":"WebSite","@id":"https:\/\/optidigital.com\/fr\/#website","url":"https:\/\/optidigital.com\/fr\/","name":"Optidigital","description":"Premium ad revenue platform, built for publishers seeking to optimize their ad revenue while preserving their user experience.","publisher":{"@id":"https:\/\/optidigital.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/optidigital.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/optidigital.com\/fr\/#organization","name":"Optidigital","url":"https:\/\/optidigital.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/optidigital.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg","contentUrl":"https:\/\/optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg","width":169,"height":64,"caption":"Optidigital"},"image":{"@id":"https:\/\/optidigital.com\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/optidigital.com\/fr\/#\/schema\/person\/943c32f30f028c37beb2ffc97eda56ab","name":"Magali Quentel-Reme","url":"https:\/\/optidigital.com\/fr\/author\/magali-quentel-reme\/"}]}},"featured_image_url":"https:\/\/optidigital.com\/wp-content\/uploads\/optimize_media_revenue_opti_digital_launches_a_b_testing_solution_1x.webp","_links":{"self":[{"href":"https:\/\/optidigital.com\/fr\/wp-json\/wp\/v2\/posts\/1685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optidigital.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optidigital.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optidigital.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/optidigital.com\/fr\/wp-json\/wp\/v2\/comments?post=1685"}],"version-history":[{"count":1,"href":"https:\/\/optidigital.com\/fr\/wp-json\/wp\/v2\/posts\/1685\/revisions"}],"predecessor-version":[{"id":24560,"href":"https:\/\/optidigital.com\/fr\/wp-json\/wp\/v2\/posts\/1685\/revisions\/24560"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optidigital.com\/fr\/wp-json\/wp\/v2\/media\/24126"}],"wp:attachment":[{"href":"https:\/\/optidigital.com\/fr\/wp-json\/wp\/v2\/media?parent=1685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optidigital.com\/fr\/wp-json\/wp\/v2\/categories?post=1685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optidigital.com\/fr\/wp-json\/wp\/v2\/tags?post=1685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}