{"id":1618,"date":"2018-11-21T16:47:08","date_gmt":"2018-11-21T16:47:08","guid":{"rendered":"https:\/\/optidigital.com\/?p=1618"},"modified":"2025-05-05T17:53:09","modified_gmt":"2025-05-05T15:53:09","slug":"replay-video-monetiser-son-audience-a-lere-du-rtb-et-du-rgpd-conference-blend-web-mix-2018","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/blog\/replay-video-monetiser-son-audience-a-lere-du-rtb-et-du-rgpd-conference-blend-web-mix-2018\/","title":{"rendered":"Replay Vid\u00e9o : \u00ab Mon\u00e9tiser son audience \u00e0 l\u2019\u00e8re du RTB et du RGPD \u00bb Conf\u00e9rence Blend Web Mix 2018"},"content":{"rendered":"\n<figure class=\"wp-block-pullquote\"><blockquote><p><strong>Le 25 octobre dernier, j\u2019ai&nbsp;anim\u00e9 une conf\u00e9rence sur la mon\u00e9tisation d\u2019audience lors du Blend Web Mix, rassemblement annuel du milieu digital \u00e0 Lyon. Retrouvez l\u2019\u00e9v\u00e9nement en replay ici.&nbsp;<\/strong><\/p><\/blockquote><\/figure>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Comprendre le RTB et les opportunit\u00e9s que la publicit\u00e9 programmatique pr\u00e9sente, d\u00e9couvrir les implications de l\u2019entr\u00e9e en vigueur du RGPD pour les \u00e9diteurs, r\u00e9pertorier et analyser toutes les solutions de mon\u00e9tisation du march\u00e9\u2026 Mon intervention&nbsp;en tant que&nbsp;directrice associ\u00e9e d\u2019<a href=\"https:\/\/www.optidigital.fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Opti Digital<\/a>&nbsp;a \u00e9t\u00e9 un moment privil\u00e9gi\u00e9 pour prendre du recul sur les tendances actuelles de la publicit\u00e9 online et \u00e9changer sur les bonnes pratiques avec la cinquantaine de personnes pr\u00e9sentes dans la salle.<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Mon\u00e9tiser son audience \u00e0 l\u2019\u00e8re du RTB et du RGPD<\/h3>\n\n\n\n<div class=\"video-container\"> \n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/XPZQSWKJ-gY\" width=\"560\" height=\"315\" allowfullscreen=\"allowfullscreen\"><\/iframe> \n<\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\">Dur\u00e9e : 53 mn<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sommaire de la conf\u00e9rence :<\/strong><\/h3>\n\n\n\n<p><strong>0:00 Premi\u00e8re partie : Contexte et explications<\/strong><\/p>\n\n\n\n<p>1:10 \u2013 Pr\u00e9sentation de Magali Quentel-Reme<br>2:10 \u2013 Pourquoi ce sujet ?<br>3:35 \u2013 Chronologie de la chute (des revenus)<br>7:40 \u2013 Traduction des initiales<br>9:53 \u2013 Le RGPD et ses implications pour les \u00e9diteurs<br>12:10 \u2013 Le RTB, comment \u00e7a marche ?<br>14:00 \u2013 Les concepts cl\u00e9s : CPM, CPA, etc.<br>15:45 \u2013 Les enjeux du RTB et du RGPD<\/p>\n\n\n\n<p><strong>20:50 Deuxi\u00e8me partie : La mon\u00e9tisation en 2018<\/strong><\/p>\n\n\n\n<p>21:37 \u2013 Simple : Google AdSense<br>22:45 \u2013 Simple : Brand Content et influence<br>24:52 \u2013 Simple : L\u2019affiliation<br>26:46 \u2013 Simple : La collecte et la mon\u00e9tisation de base de donn\u00e9es<br>28:11 \u2013 Avanc\u00e9 : Le data trading : la mon\u00e9tisation de donn\u00e9es<br>30:00 \u2013 Avanc\u00e9 : Contr\u00f4le et configuration avanc\u00e9e de l\u2019AdServer<br>34:17 \u2013 Avanc\u00e9 : Le regroupement de demande premium en ench\u00e8res ouvertes<br>37:23 \u2013 Avanc\u00e9 : Le header bidding<br>40:25 \u2013 Avanc\u00e9 : Deal IDs ou PMP<\/p>\n\n\n\n<p><strong>43:10 Troisi\u00e8me partie : Analyse d\u2019un cas concret<\/strong><\/p>\n\n\n\n<p>43:10 \u2013 Observation des r\u00e9sultats d\u2019une mon\u00e9tisation simple \u00e0 avanc\u00e9e<br>43:44 \u2013 Agir avec m\u00e9thode<br>47:25 \u2013 Echange<\/p>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Opti Digital : l\u2019agence des \u00e9diteurs<\/h3>\n\n\n\n<p>Opti Digital est une agence d\u00e9di\u00e9e aux \u00e9diteurs qui disposent d\u2019un inventaire publicitaire : m\u00e9dias online, sites de contenus et de petites annonces, sites e-commerce\u2026 Par des conseils et des op\u00e9rations techniques, notre&nbsp;<a href=\"https:\/\/www.optidigital.fr\/equipe\/\">\u00e9quipe de sp\u00e9cialistes en publicit\u00e9<\/a>&nbsp;seniors vous aide \u00e0 optimiser vos revenus issus de la diffusion de publicit\u00e9 sur votre site :<\/p>\n\n\n\n<p>On vous aide \u00e0 optimiser les emplacements publicitaires sur votre site internet. On configure votre serveur de publicit\u00e9 avec des param\u00e9trages avanc\u00e9s pour vous permettre de diffuser des campagnes directes. On cr\u00e9e un environnement de comp\u00e9tition saine entre les acheteurs au premier prix gr\u00e2ce \u00e0 la technologie de&nbsp;<a href=\"https:\/\/www.optidigital.fr\/services\/\">header bidding<\/a>. On vous apporte des partenaires de demande premium avec un RPM et un taux de remplissage \u00e9lev\u00e9s. L\u2019accompagnement d\u2019Opti Digital a d\u00e9j\u00e0 \u00e9t\u00e9 choisi par plus d\u2019une dizaine d\u2019\u00e9diteurs tels que&nbsp;<strong>Si\u00e8cle Digital<\/strong>,&nbsp;<strong>Le Rugbynist\u00e8re<\/strong>,&nbsp;<strong>O\u00f9 et Quand Partir<\/strong>\u2026<\/p>\n\n\n\n<p>Pour en savoir plus,&nbsp;<a href=\"https:\/\/www.optidigital.fr\/contact\/\">contactez-nous<\/a>&nbsp;!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comprendre le RTB et les opportunit\u00e9s que la publicit\u00e9 programmatique pr\u00e9sente, d\u00e9couvrir les implications de l\u2019entr\u00e9e en vigueur du RGPD pour les \u00e9diteurs, r\u00e9pertorier et analyser toutes les solutions de mon\u00e9tisation du march\u00e9\u2026 <\/p>\n","protected":false},"author":8,"featured_media":24718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[394,399],"tags":[421,435,470,473,484],"class_list":["post-1618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-monetisation-fr","tag-conference","tag-editeurs","tag-rgpd","tag-rtb","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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