{"id":1609,"date":"2019-01-20T14:52:46","date_gmt":"2019-01-20T14:52:46","guid":{"rendered":"https:\/\/optidigital.com\/?p=1609"},"modified":"2025-05-05T17:51:03","modified_gmt":"2025-05-05T15:51:03","slug":"clubic-choisit-opti-digital-pour-optimiser-ses-revenus-publicitaires-programmatiques","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/blog\/clubic-choisit-opti-digital-pour-optimiser-ses-revenus-publicitaires-programmatiques\/","title":{"rendered":"Clubic choisit Opti Digital pour optimiser ses revenus publicitaires programmatiques"},"content":{"rendered":"\n

L\u2019\u00e9diteur du site Clubic.com, media francophone de r\u00e9f\u00e9rence sur les nouvelles technologies et le num\u00e9rique, a choisi Opti Digital pour l\u2019accompagner dans ses op\u00e9rations d\u2019AdServing et de publicit\u00e9 programmatique afin d\u2019optimiser ses revenus publicitaires.<\/strong><\/h4>\n\n\n\n
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L\u2019\u00e9tude suivante a \u00e9t\u00e9 r\u00e9alis\u00e9e sur les inventaires optimis\u00e9s gr\u00e2ce \u00e0 l\u2019accompagnement offert par Opti Digital et aux technologies \u00e9dit\u00e9es par la soci\u00e9t\u00e9 : Opti Smart Tags<\/strong><\/em>, solution de taggage intelligent qui augmente la valeur des inventaires et prot\u00e8ge l\u2019audience contre la fraude des annonceurs malveillants, Opti Dynamic Auctions<\/strong><\/em>, solutions de header bidding pour les environnements Web et AMP, et Opti Cockpit<\/strong><\/em>, outil d\u2019analytics publicitaire \u00e9dit\u00e9 par Opti Digital.<\/p>\n\n\n\n

Opti Digital : conseil, configuration d\u2019AdServer et optimisation du programmatique<\/h3>\n\n\n\n

Depuis son ind\u00e9pendance en avril 2018, l\u2019\u00e9quipe Clubic.com s\u2019est focalis\u00e9e sur la production de contenus de qualit\u00e9 et l\u2019am\u00e9lioration de l\u2019exp\u00e9rience utilisateur afin de regagner la confiance de son c\u0153ur d\u2019audience. Clubic a choisi de se faire accompagner par Opti Digital<\/a> pour optimiser la diffusion d\u2019annonces sur son site et augmenter ses revenus.<\/p>\n\n\n\n

Opti Digital configure le serveur de publicit\u00e9s de Clubic, param\u00e8tre et optimise les ench\u00e8res en header bidding<\/strong><\/h3>\n\n\n\n

Les partenaires programmatiques, bidders ou Supply-Side Platforms (SSPs), sont mis en comp\u00e9tition au premier prix gr\u00e2ce au header bidding fond\u00e9 sur Prebid.js, c\u00f4t\u00e9 client. Le plan de taggage est optimis\u00e9 afin d\u2019augmenter le taux de visibilit\u00e9 des annonces avec un chargement tardif des annonces diffus\u00e9es en bas de page et des tags responsive.<\/p>\n\n\n\n

Le taux de visibilit\u00e9 est l\u2019un des indicateurs les plus importants en programmatique car les annonceurs ach\u00e8tent au CPM et veulent donc s\u2019assurer que leurs publicit\u00e9s seront diffus\u00e9es efficacement.<\/em><\/p>explique Magali QUENTEL-REME, Directrice g\u00e9n\u00e9rale d\u2019Opti Digital.<\/cite><\/blockquote>\n\n\n\n

Opti Digital accompagne aussi l\u2019\u00e9quipe Clubic pour mettre en place des campagnes premiums de gr\u00e9 \u00e0 gr\u00e9, en Private Marketplace ou en programmatique directe.<\/p>\n\n\n\n

L\u2019optimisation de la publicit\u00e9 programmatique au quotidien<\/h3>\n\n\n\n

Forts d\u2019une exp\u00e9rience de plus de 15 ans en publicit\u00e9 digitale, les co-fondateurs d\u2019Opti Digital<\/a>, S\u00e9bastien MOUTTE et Magali QUENTEL-REME, analysent la performance des blocs d\u2019annonces sous plusieurs angles et ajustent les KPIs propres au programmatique : taux de visibilit\u00e9, prix planchers, timeouts, ench\u00e8res, afin d\u2019am\u00e9liorer le rendement de la publicit\u00e9 en Real-Time Bidding (RTB).<\/p>\n\n\n\n

Nous sommes tr\u00e8s heureux d\u2019accompagner l\u2019\u00e9quipe Clubic pour mieux valoriser leur inventaire publicitaire. Nous sommes convaincus que l\u2019optimisation du programmatique ce n\u2019est pas seulement brancher un maximum d\u2019acheteurs en header bidding, mais plut\u00f4t de proposer aux annonceurs un inventaire unique et qualitatif.<\/em><\/p>S\u00e9bastien MOUTTE, Pr\u00e9sident d\u2019Opti Digital.
<\/cite><\/blockquote>\n\n\n\n

Les r\u00e9sultats de l\u2019accompagnement d\u2019Opti Digital<\/h2>\n\n\n\n

Alors que de nombreuses optimisations sont faites chaque jour, les premiers r\u00e9sultats sont prometteurs. Philippe FAVIER DU NOYER, Directeur G\u00e9n\u00e9ral de Clubic, s\u2019exprime sur l\u2019accompagnement d\u2019Opti Digital<\/a> :<\/p>\n\n\n\n

Les premiers r\u00e9sultats sont bons. La bascule sur la technologie Opti Digital s\u2019est d\u00e9roul\u00e9e sans probl\u00e8me. C\u2019\u00e9tait important pour Clubic de mieux ma\u00eetriser le sujet de la mon\u00e9tisation afin de poser des fondations solides pour nos projets de croissance.<\/em><\/p>

L\u2019\u00e9quipe Opti Digital nous apporte son expertise et une assistance op\u00e9rationnelle au quotidien. C\u2019est tr\u00e8s appr\u00e9ciable.<\/em><\/p>Philippe FAVIER DU NOYER, Directeur G\u00e9n\u00e9ral de Clubic<\/cite><\/blockquote>\n\n\n\n

Annoncer sur Clubic<\/strong><\/h3>\n\n\n\n
\"logo

Les inventaires de Clubic.com sont disponibles de gr\u00e9 \u00e0 gr\u00e9 et en programmatique.<\/figcaption><\/figure><\/div>\n\n\n\n

L\u2019inventaire de Clubic inclut notamment Clubic.com<\/a>, site sp\u00e9cialis\u00e9 dans l\u2019actualit\u00e9 High Tech et Num\u00e9rique et class\u00e9 152e site fran\u00e7ais selon Similarweb (D\u00e9cembre 2018). Clubic commercialise les formats display et native avec un taux de visibilit\u00e9 \u00e9lev\u00e9, sur desktop et mobile : m\u00e9ga banni\u00e8re, pav\u00e9, native, parallaxe et habillage (uniquement sur desktop). Ces inventaires sont disponibles de gr\u00e9 \u00e0 gr\u00e9 et en programmatique.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019\u00e9diteur du site Clubic.com, media francophone de r\u00e9f\u00e9rence sur les nouvelles technologies et le num\u00e9rique, a choisi Opti Digital pour l\u2019accompagner dans ses op\u00e9rations d\u2019AdServing et de publicit\u00e9 programmatique afin d\u2019optimiser ses revenus publicitaires.<\/p>\n","protected":false},"author":8,"featured_media":24714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[394,399],"tags":[420],"class_list":["post-1609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-monetisation-fr","tag-communique-de-presse"],"acf":[],"yoast_head":"\nClubic choisit Opti Digital pour optimiser ses revenus publicitaires programmatiques - Optidigital<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optidigital.com\/fr\/ressources\/blog\/clubic-choisit-opti-digital-pour-optimiser-ses-revenus-publicitaires-programmatiques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clubic choisit Opti Digital pour optimiser ses revenus publicitaires programmatiques - 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