{"id":10159,"date":"2023-02-28T10:44:48","date_gmt":"2023-02-28T08:44:48","guid":{"rendered":"https:\/\/www.optidigital.com\/?p=10159"},"modified":"2025-05-05T17:25:49","modified_gmt":"2025-05-05T15:25:49","slug":"opti-yield-1-000-000-de-prix-planchers-calcules-chaque-jour","status":"publish","type":"post","link":"https:\/\/optidigital.com\/fr\/ressources\/blog\/opti-yield-1-000-000-de-prix-planchers-calcules-chaque-jour\/","title":{"rendered":"Opti Yield : 1.000.000 de prix planchers calcul\u00e9s chaque jour"},"content":{"rendered":"\n

Les prix planchers sont un \u00e9l\u00e9ment important des nouvelles strat\u00e9gies de tarification pour tous les \u00e9diteurs qui cherchent \u00e0 maximiser leurs profits. Mais comment les entreprises peuvent-elles calculer avec pr\u00e9cision et efficacit\u00e9 les bons prix planchers pour d\u00e9fier le march\u00e9 et prot\u00e9ger la valeur de leur inventaire publicitaire\u202f? C’est l\u00e0 qu’intervient Opti Yield. Cette solution publicitaire a r\u00e9volutionn\u00e9 la fa\u00e7on dont les entreprises calculent leurs prix plancher en automatisant le processus sans avoir recours \u00e0 des ressources suppl\u00e9mentaires.<\/strong><\/p>\n\n\n\n

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Comment Opti Yield optimise les revenus publicitaires des \u00e9diteurs ?<\/h2>\n\n\n\n
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Opti Yield<\/a> est un optimiseur de rendement publicitaire automatis\u00e9 d\u00e9di\u00e9 aux grandes entreprises de m\u00e9dias en ligne. Cette solution aide les \u00e9diteurs \u00e0 maximiser leurs revenus publicitaires en appliquant des prix planchers dynamiques \u00e0 leur inventaire programmatique. Cette technologie permet d\u2019appliquer une strat\u00e9gie challengeante visant \u00e0 prot\u00e9ger la valeur de l’inventaire publicitaire. En effet, apr\u00e8s une phase d’apprentissage, Opti Yield fixe automatiquement des prix planchers pour chaque impression publicitaire en fonction de multiples donn\u00e9es<\/strong>, afin de permettre \u00e0 l\u2019\u00e9diteur d\u2019obtenir le meilleur Ad Request eCPM. Une fois la solution op\u00e9rationnelle, les yield managers n’ont plus qu’\u00e0 v\u00e9rifier la croissance de leurs revenus bruts.<\/p>\n\n\n\n

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1.000.000 de prix planchers calcul\u00e9s chaque jour<\/h2>\n\n\n\n
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Gr\u00e2ce \u00e0 ses algorithmes sophistiqu\u00e9s et \u00e0 sa puissance de calcul, Opti Yield calcule chaque jour plus d\u2019un million de prix planchers<\/strong> pour contrer le bid shading<\/a> et cr\u00e9er une nouvelle source de revenus.<\/p>\n\n\n\n

Les algorithmes d’Opti Yield, d\u00e9velopp\u00e9s par notre \u00e9quipe d’experts, d\u00e9terminent les prix planchers optimaux pour chaque site web, en se basant sur une vari\u00e9t\u00e9 de donn\u00e9es : pages, placement, taille de l’annonce, etc.<\/p>\n\n\n\n

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\"1.000.000
\u00c9volution du nombre de prix planchers calcul\u00e9s par notre solution chaque jour<\/figcaption><\/figure>\n<\/div>\n\n\n

Contrairement \u00e0 de nombreuses solutions sur le march\u00e9, cette solution s’adapte aux diff\u00e9rents types d’\u00e9diteurs, quelle que soit leur taille. En effet, pour les grands \u00e9diteurs, ce produit plug and play est facile \u00e0 int\u00e9grer et ne n\u00e9cessite pas de ressources suppl\u00e9mentaires. Pour les plus petits \u00e9diteurs, nous proposons d\u00e9sormais toutes les technologies d’Opti Yield dans notre solution cl\u00e9 en main All-in-One<\/a>.<\/p>\n\n\n\n

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\n \n \"2-Jul-31-2024-10-28-08-2442-AM\"\n <\/a>\n<\/div>\n\n\n\n\n
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+20% d’EBITDA pour les \u00e9diteurs<\/h2>\n\n\n\n
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Mise en \u0153uvre sur plus de 300 m\u00e9dias, Opti Yield permet aux \u00e9diteurs d’augmenter en moyenne leurs revenus de +20 % EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization).<\/p>\n\n\n\n

Ce r\u00e9sultat est d’autant plus important puisqu’il n’y a pas de co\u00fbts suppl\u00e9mentaires, que ce soit en mati\u00e8re de ressources humaines ou de temps pass\u00e9 \u00e0 mettre en \u0153uvre et\/ou \u00e0 exploiter cette solution.<\/p>\n\n\n\n

La promesse de ce produit est tr\u00e8s simple : Branchez Opti Yield sur votre m\u00e9dia et regardez vos revenus augmenter en moins de deux semaines !<\/strong><\/p>\n\n\n\n

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\"1.000.000
R\u00e9sultats d’un \u00e9diteur anonyme de la verticale du divertissement<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Que ce soit pour le web, l’AMP ou l’app, pour l’affichage, le natif ou la vid\u00e9o, Opti Yield est un fournisseur direct d’EBITDA. Cette solution permet aux Chief Revenue Officers et Yield Managers, des groupes d’\u00e9dition et des maisons de vente, d’augmenter leurs revenus et d’avoir du temps suppl\u00e9mentaire pour se focaliser sur d’autres sources de revenus.<\/p>\n\n\n\n

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R\u00e9servez une d\u00e9mo maintenant<\/a><\/div>\n<\/div>\n\n\n\n
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D\u00e9couvrez notre s\u00e9rie de webinaires<\/h2>\n\n\n\n
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Si vous souhaitez en savoir plus sur ce produit, nous vous invitons \u00e0 d\u00e9couvrir notre s\u00e9rie webinaires (en anglais) sur Opti Yield :<\/p>\n\n\n\n

\u00c9pisode 1 : Introduction to a must-have technology<\/a>
\u00c9pisode 2 : AI-Based Dynamic Flooring: Secure a new source of revenue (case studies)<\/a>
\u00c9pisode 3 : Rendez-vous en septembre !<\/p>\n","protected":false},"excerpt":{"rendered":"

Les prix planchers sont un \u00e9l\u00e9ment important des nouvelles strat\u00e9gies de tarification pour tous les \u00e9diteurs qui cherchent \u00e0 maximiser leurs profits. Mais comment les entreprises peuvent-elles calculer avec pr\u00e9cision et efficacit\u00e9 les bons prix planchers pour d\u00e9fier le march\u00e9 et prot\u00e9ger la valeur de leur inventaire publicitaire\u202f? C’est l\u00e0 qu’intervient Opti Yield. Cette solution … Lire la suite<\/a><\/p>\n","protected":false},"author":13,"featured_media":24675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[394,401],"tags":[430],"class_list":["post-10159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-publicite","tag-dynamic-price-floors"],"acf":[],"yoast_head":"\nOpti Yield : 1.000.000 de prix planchers calcul\u00e9s chaque jour<\/title>\n<meta name=\"description\" content=\"Opti Yield est une solution publicitaire qui aide les \u00e9diteurs \u00e0 maximiser leurs profits : 1.000.000 de prix planchers calcul\u00e9s chaque jour\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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