{"id":28187,"date":"2026-02-11T12:10:49","date_gmt":"2026-02-11T11:10:49","guid":{"rendered":"https:\/\/optidigital.com\/sin-categorizar\/opti-digital-launches-pulse-hub\/"},"modified":"2026-02-11T13:29:03","modified_gmt":"2026-02-11T12:29:03","slug":"opti-digital-lanza-pulse-hub","status":"publish","type":"post","link":"https:\/\/optidigital.com\/es\/recursos\/sala-de-prensa\/opti-digital-launches-pulse-hub\/","title":{"rendered":"Opti Digital lanza Pulse Hub para ayudar a las marcas a conectar con audiencias de alto valor en la web abierta"},"content":{"rendered":"\n

Par\u00eds, Francia \u2013 10 de febrero de 2026<\/strong><\/strong><\/p>\n\n\n\n

En el presente, las marcas enfrentan mayores dificultades en alcanzar audiencias relevantes fuera de las plataformas cerradas, y los editores navegan entre una demanda fragmentada y rendimientos decrecientes. Pulse Hub<\/strong><\/a> ha sido desarrollada para ayudar a ambos lados del ecosistema. Opti Digital permite la activaci\u00f3n de campa\u00f1as directamente en entornos confiables y seguros para marcas.<\/p>\n\n\n\n

\u201cPulse Hub se cre\u00f3 para responder a una necesidad clara del mercado<\/em><\/strong>\u201d, afirm\u00f3 Magali Quentel-Reme, CEO de Opti Digital<\/strong>. \u201cLas marcas quieren conectar con los consumidores adecuados, en el contexto correcto, en el momento preciso \u2014y a escala\u2014, y los editores necesitan campa\u00f1as que respeten a sus audiencias y apoyen ingresos sostenibles. Pulse Hub alinea esos objetivos.<\/em>\u201d<\/p>\n\n\n\n

Alcanzando a las audiencias correctas en entornos premium<\/h2>\n\n\n\n

Pulse Hub proporciona acceso directo a inventario premium y seguro para marcas<\/strong> en la red global de editores de Opti Digital, llegando a audiencias en entornos que han demostrado generar atenci\u00f3n, confianza e interacci\u00f3n. En lugar de priorizar \u00fanicamente la escala, la plataforma se centra en la relevancia contextual y la calidad de la ubicaci\u00f3n<\/strong> para ofrecer experiencias publicitarias m\u00e1s significativas e impactantes.<\/p>\n\n\n\n

A trav\u00e9s de acuerdos directos y activaciones en mercados privados (PMP)<\/strong>, las marcas pueden interactuar con audiencias en momentos clave del recorrido del comprador, desde la fase de conciencia y consideraci\u00f3n hasta la adquisici\u00f3n de tr\u00e1fico en las etapas bajas del embudo, utilizando formatos de alto impacto que logran captar atenci\u00f3n.<\/p>\n\n\n\n

La red de Opti Digital incluye m\u00e1s de 10.000 socios editores<\/strong>, representando m\u00e1s de 265 millones de usuarios activos semanales en m\u00e1s de 70 pa\u00edses<\/strong>, lo que permite a las marcas escalar sus campa\u00f1as globalmente mientras mantienen la alineaci\u00f3n contextual y los est\u00e1ndares de calidad.<\/p>\n\n\n\n

Las primeras activaciones piloto con marcas globales demostraron mayores se\u00f1ales de atenci\u00f3n y una mejor eficiencia de medios<\/strong> en comparaci\u00f3n con las rutas tradicionales de compra program\u00e1tica, reforzando el papel de Pulse Hub en la generaci\u00f3n de valor para ambos lados del mercado.<\/p>\n\n\n\n

Con m\u00e1s de 70 marcas globales ya utilizando la plataforma<\/strong> en EMEA y Am\u00e9rica del Norte, Opti Digital contin\u00faa ampliando su papel como socio estrat\u00e9gico, apoyando una web abierta m\u00e1s saludable y sostenible basada en publicidad.<\/p>\n\n\n\n

\ud83d\udd17 Tambi\u00e9n distribuido a trav\u00e9s de Programmatic Spain<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Opti Digital ha lanzado Pulse Hub, una nueva soluci\u00f3n dise\u00f1ada para ayudar a las marcas a conectar con consumidores de alto valor en contextos adecuados en la web abierta, y al mismo tiempo ayudar a los editores premium a mantener una monetizaci\u00f3n sostenible.<\/p>\n","protected":false},"author":13,"featured_media":28197,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[623],"tags":[],"class_list":["post-28187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sala-de-prensa"],"acf":[],"yoast_head":"\nOpti Digital lanza Pulse Hub<\/title>\n<meta name=\"description\" content=\"Opti Digital ha lanzado Pulse Hub, una nueva soluci\u00f3n dise\u00f1ada para ayudar a las marcas a conectar con consumidores de alto valor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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