{"id":25446,"date":"2023-01-03T18:20:55","date_gmt":"2023-01-03T17:20:55","guid":{"rendered":"https:\/\/optidigital.com\/sin-categorizar\/petit-fute-2\/"},"modified":"2025-06-05T14:20:28","modified_gmt":"2025-06-05T12:20:28","slug":"petit-fute-2","status":"publish","type":"post","link":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/petit-fute\/","title":{"rendered":"Petit Fut\u00e9"},"content":{"rendered":"\n

Entrevista con Louis G\u00e9neau de Lamarliere, Digital Director de Petit Fut\u00e9\u200b<\/h2>\n\n\n\n

Desde su creaci\u00f3n en 1976,\u00a0Petit Fut\u00e9<\/a>\u00a0se ha establecido como una de las referencias en el \u00e1mbito del turismo (82% de notoriedad). Millones de viajeros han descubierto Francia y el mundo con sus gu\u00edas.<\/em><\/p>\n\n\n\n

Petit Fut\u00e9 tambi\u00e9n ha dado el giro digital con m\u00e1s de 60 millones de visitantes al a\u00f1o en sus sitios web. Para hacerlo, Petit Fut\u00e9 desarrolla constantemente su oferta en los nuevos soportes respondiendo a las nuevas tendencias, a los nuevos deseos de los usuarios de Internet, pero tambi\u00e9n y sobre todo a los nuevos modos de informaci\u00f3n y consumo en los \u00e1mbitos de los viajes y el ocio.<\/em><\/p>\n\n\n\n

\u00bfPor qu\u00e9 Opti Digital?\u200b<\/h4>\n\n\n\n

Durante nuestras primeras reuniones con el equipo de Opti Digital, nos sedujo su enfoque orientado al editor. Este \u00faltimo combina la voluntad de ofrecer soluciones a la vanguardia de la tecnolog\u00eda, f\u00e1ciles de aplicar y que, al mismo tiempo, ofrecen una gran transparencia al editor.<\/p>\n\n\n\n

\u00bfCu\u00e1l fue vuestro desaf\u00edo antes de colaborar con Opti Digital?\u200b<\/h4>\n\n\n\n

Nuestro mayor reto era conocer mejor nuestro inventario publicitario para poder aplicar soluciones de optimizaci\u00f3n adecuadas y eficaces.<\/p>\n\n\n\n

\u00bfQu\u00e9 soluciones proporciona Opti Digital para resolverlo?\u200b<\/h4>\n\n\n\n

Todo empez\u00f3 con la capacidad del equipo de Opti Digital para escuchar nuestros problemas y retos. Despu\u00e9s, sus informes y su asesoramiento nos permitieron definir nuevos KPI para medir el impacto de los cambios introducidos en nuestra gesti\u00f3n publicitaria. Por \u00faltimo, sus soluciones tecnol\u00f3gicas (lazy loading, refresh inteligente, price floors, conexi\u00f3n de nuevos SSP, etc.) nos permitieron valorizar mejor nuestro inventario controlando al mismo tiempo la presi\u00f3n publicitaria para los internautas.<\/p>\n\n\n\t

\n\t\t
\n\t\t\t

Todo empez\u00f3 con la capacidad del equipo de Opti Digital para escuchar nuestros problemas y retos. Despu\u00e9s, sus informes y su asesoramiento nos permitieron definir nuevos KPI para medir el impacto de los cambios introducidos en nuestra gesti\u00f3n publicitaria.<\/h4>\n\t\t\t
\n\t\t\t\t\t\t\t\t

Louis G\u00e9neau<\/b>Director Digital de Petit Fut\u00e9<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n

\u00bfCu\u00e1les son vuestros objetivos para 2023?\u200b<\/h4>\n\n\n\n

En primer lugar, volver a crecer tras los dif\u00edciles a\u00f1os marcados por COVID.<\/p>\n\n\n\n

A continuaci\u00f3n, adoptar un enfoque cualitativo y no cuantitativo en materia de publicidad. No se trata de multiplicar los formatos, sino de concentrarse en los que aportan m\u00e1s valor a los internautas y a los anunciantes, garantizando al mismo tiempo un buen nivel de rendimiento en el sitio web.<\/p>\n\n\n\n

Por \u00faltimo, tras el lanzamiento de nuestros sitios en espa\u00f1ol e ingl\u00e9s y, m\u00e1s recientemente, en alem\u00e1n y chino, nuestra ambici\u00f3n es monetizar mejor estas audiencias en r\u00e1pido crecimiento.<\/p>\n\n\n\n

\u00bfQu\u00e9 recomendar\u00edais a los editores para establecer una buena estrategia de monetizaci\u00f3n?\u200b<\/h4>\n\n\n\n

No dud\u00e9is en pedir ayuda para concentraros en vuestro contenido y en lo que hace que vuestro sitio tenga \u00e9xito. La monetizaci\u00f3n viene con la audiencia y no al rev\u00e9s.<\/p>\n","protected":false},"excerpt":{"rendered":"

Petit Fut\u00e9 implanta soluciones de optimizaci\u00f3n publicitaria efectivas y adaptadas gracias a Opti Digital<\/p>\n","protected":false},"author":13,"featured_media":23885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[583],"tags":[],"class_list":["post-25446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"\nPetit Fut\u00e9 | Casos de \u00c9xito | Opti Digital<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Petit Fut\u00e9 aumenta sus ingresos publicitarios un 12% gracias al apoyo de Opti Digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/petit-fute\/\" \/>\n<meta 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