{"id":22295,"date":"2024-01-17T13:09:10","date_gmt":"2024-01-17T12:09:10","guid":{"rendered":"https:\/\/optidigital.com\/?page_id=15624"},"modified":"2025-06-05T14:18:19","modified_gmt":"2025-06-05T12:18:19","slug":"zimo","status":"publish","type":"post","link":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/zimo\/","title":{"rendered":"Zimo"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Entrevista con Fabian Lain\u00e9, fundador de Zimo.fr<\/h2>\n\n\n\n<p>Zimo es el primer portal inmobiliario 100% gratuito de Francia para particulares y profesionales. La misi\u00f3n de Zimo es ofrecer a particulares y profesionales la mayor audiencia posible para promocionar sus anuncios inmobiliarios.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfPor qu\u00e9 Opti Digital?<\/h4>\n\n\n\n<p>Hemos tenido la oportunidad de trabajar con Opti Digital en otro proyecto anterior, y sus soluciones nos permitieron aumentar r\u00e1pidamente nuestros ingresos en m\u00e1s de un 50%. Por lo tanto, nos pareci\u00f3 obvio continuar nuestra colaboraci\u00f3n en Zimo.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfCu\u00e1l fue vuestro desaf\u00edo antes de colaborar con Opti Digital?<\/h4>\n\n\n\n<p>Como en cualquier servicio gratuito, la monetizaci\u00f3n de nuestra audiencia es nuestra principal fuente de ingresos. Busc\u00e1bamos un reproductor capaz de optimizar nuestros ingresos publicitarios de la forma m\u00e1s eficiente posible.<\/p>\n\n\n\t<div class=\"comment-section section-top-spacing section-bottom-spacing\">\n\t\t<div class=\"comment-section_inner\">\n\t\t\t<h4>Opti Digital se encarga de todo el proceso de monetizaci\u00f3n, al tiempo que nos proporciona informes precisos que nos permiten seguir paso paso los progresos. Tenemos un contacto \u00fanico y fiable que est\u00e1 disponible para discutir nuestros objetivos de forma proactiva.<\/h4>\n\t\t\t<div class=\"comment-author\">\n\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-small wp-image-22641\" src=\"https:\/\/optidigital.com\/wp-content\/uploads\/Fabian-Laine.png\" alt=\"\" width=\"228\" height=\"228\" \/>\n\t\t\t\t\t\t\t\t<p><b>Fabian Lain\u00e9<\/b>Fundador y CEO de Zimo<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfCu\u00e1les son vuestros objetivos para 2024?<\/h4>\n\n\n\n<p>Nuestros objetivos para 2024 son, por un lado, adaptar nuestra monetizaci\u00f3n a los cambios futuros (eliminaci\u00f3n de cookies de terceros, etc.) y, por otro, seguir optimizando nuestros CPM en colaboraci\u00f3n con Opti Digital.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u00bfQu\u00e9 recomendar\u00edais a los editores para establecer una buena estrategia de monetizaci\u00f3n?<\/h4>\n\n\n\n<p>En primer lugar, es esencial no poner todos los huevos en la misma cesta. Es compitiendo con los distintos actores del mercado de la publicidad en l\u00ednea como podr\u00e1s aumentar tus CPM. Pero cuidado, no sacrifiques nunca la experiencia de tus usuarios a los cantos de sirena de la monetizaci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zimo conf\u00eda en Opti Digital para monetizar los ingresos publicitarios de forma m\u00e1s eficiente<\/p>\n","protected":false},"author":9,"featured_media":23876,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[583],"tags":[],"class_list":["post-22295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zimo | Casos de \u00e9xito | Opti Digital<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Zimo aprovecha la experiencia de Opti Digital para captar audiencias y 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