{"id":22285,"date":"2022-05-13T17:29:24","date_gmt":"2022-05-13T15:29:24","guid":{"rendered":"https:\/\/optidigital.com\/?page_id=7893"},"modified":"2025-06-16T14:03:42","modified_gmt":"2025-06-16T12:03:42","slug":"casos-de-exito-wamiz","status":"publish","type":"post","link":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/","title":{"rendered":"Wamiz"},"content":{"rendered":"\n

Entrevista con S\u00e9bastien Courtin, director de operaciones de Wamiz<\/h2>\n\n\n\n

Fundada en 2009, Wamiz <\/a>es el mayor Media Group de Europa dedicado a las mascotas. Cuentan con un sitio web de informaci\u00f3n y asesoramiento presente en m\u00e1s de 10 pa\u00edses que da soporte a propietarios de mascotas actuales y futuros con contenidos informativos, completos y expertos.\u00a0<\/p>\n\n\n\n

\u00bfPor qu\u00e9 Opti Digital?<\/h4>\n\n\n\n

Est\u00e1bamos buscando un asociado con el que pudi\u00e9ramos aumentar nuestros ingresos program\u00e1ticos mediante una soluci\u00f3n Header Bidding pr\u00e1ctica.<\/p>\n\n\n\t

\n\t\t
\n\t\t\t

Opti Digital comprendi\u00f3 la naturaleza de nuestros retos publicitarios y nos present\u00f3 sugerencias, adem\u00e1s de proporcionarnos un verdadero valor a\u00f1adido para la monetizaci\u00f3n de nuestro inventario.<\/h4>\n\t\t\t
\n\t\t\t\t\t\t\t\t

S\u00e9bastien Courtin<\/b>Director de operaciones de Wamiz<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n

\u00bfCu\u00e1l fue vuestro desaf\u00edo antes de colaborar con Opti Digital?<\/h4>\n\n\n\n
    \n
  • La dificultad de configurar una soluci\u00f3n de Header Bidding<\/li>\n\n\n\n
  • La diversidad de SSP que hab\u00eda que implementar, probar y programar<\/li>\n\n\n\n
  • El aumento de los ECPM impulsados \u00fanicamente por Google Ad Manager<\/li>\n<\/ul>\n\n\n\n

    \u00bfQu\u00e9 soluciones proporciona Opti Digital para resolverlo?\u200b<\/h4>\n\n\n\n

    La integraci\u00f3n del Header Bidding en la totalidad de nuestro inventario display ha dado un considerable impulso a nuestro eCPM. La inserci\u00f3n din\u00e1mica de anuncios \u00abin-read\u00bb tambi\u00e9n nos ha proporcionado un importante incremento de los ingresos. Por \u00faltimo, la monetizaci\u00f3n de nuestro inventario AMP tambi\u00e9n ha mejorado, as\u00ed como nuestra tasa de visibilidad.<\/p>\n\n\n\n

    \u00bfCu\u00e1les son vuestros objetivos para 2022?<\/h4>\n\n\n\n

    Con nuestra presencia en m\u00e1s de 10 pa\u00edses, queremos fortalecer nuestra posici\u00f3n de liderazgo en esos mercados y alcanzarla donde todav\u00eda no la tenemos. Tambi\u00e9n estamos trabajando en la experiencia de nuestros usuarios, con un sistema de navegaci\u00f3n m\u00e1s enfocado en el comportamiento y las necesidades del cliente.<\/p>\n\n\n\n

    \u00bfQu\u00e9 recomendar\u00edais a los editores para establecer una buena estrategia de monetizaci\u00f3n?<\/h4>\n\n\n\n

    Es importante conocer bien el uso de tu web para saber cu\u00e1les son los lugares con m\u00e1s rendimiento. La cuesti\u00f3n no es la cantidad, sino la calidad de la ubicaci\u00f3n del anuncio. Tambi\u00e9n es importante hacer una buena selecci\u00f3n de tus SSP, para evitar acumulaciones. Por \u00faltimo, es esencial prestar atenci\u00f3n al calendario program\u00e1tico del mercado para poder capitalizar los aspectos m\u00e1s importantes<\/p>\n","protected":false},"excerpt":{"rendered":"

    Wamiz incrementa su eCPM gracias a los m\u00f3dulos Header Bidding y Dynamic Layout<\/p>\n","protected":false},"author":13,"featured_media":24277,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[583],"tags":[],"class_list":["post-22285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"\nWamiz | Casos de \u00e9xito | Opti Digital<\/title>\n<meta name=\"description\" content=\"Opti Digital presta soporte a Wamiz en 10 mercados europeos. Descubre c\u00f3mo este medio de comunicaci\u00f3n ha incrementado su eCPM gracias a Header Bidding y Dynamic Layout.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wamiz | Casos de \u00e9xito | Opti Digital\" \/>\n<meta property=\"og:description\" content=\"Opti Digital presta soporte a Wamiz en 10 mercados europeos. Descubre c\u00f3mo este medio de comunicaci\u00f3n ha incrementado su eCPM gracias a Header Bidding y Dynamic Layout.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/\" \/>\n<meta property=\"og:site_name\" content=\"Optidigital\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-13T15:29:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T12:03:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/optidigital.com\/wp-content\/uploads\/wamiz_1x.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Guillem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guillem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/\"},\"author\":{\"name\":\"Guillem\",\"@id\":\"https:\/\/optidigital.com\/es\/#\/schema\/person\/7b88d735457d67c5879919c203c57e98\"},\"headline\":\"Wamiz\",\"datePublished\":\"2022-05-13T15:29:24+00:00\",\"dateModified\":\"2025-06-16T12:03:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/\"},\"wordCount\":344,\"publisher\":{\"@id\":\"https:\/\/optidigital.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/optidigital.com\/wp-content\/uploads\/wamiz_1x.webp\",\"articleSection\":[\"Casos de \u00e9xito\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/\",\"url\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/\",\"name\":\"Wamiz | Casos de \u00e9xito | Opti Digital\",\"isPartOf\":{\"@id\":\"https:\/\/optidigital.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/optidigital.com\/wp-content\/uploads\/wamiz_1x.webp\",\"datePublished\":\"2022-05-13T15:29:24+00:00\",\"dateModified\":\"2025-06-16T12:03:42+00:00\",\"description\":\"Opti Digital presta soporte a Wamiz en 10 mercados europeos. Descubre c\u00f3mo este medio de comunicaci\u00f3n ha incrementado su eCPM gracias a Header Bidding y Dynamic Layout.\",\"breadcrumb\":{\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/#primaryimage\",\"url\":\"https:\/\/optidigital.com\/wp-content\/uploads\/wamiz_1x.webp\",\"contentUrl\":\"https:\/\/optidigital.com\/wp-content\/uploads\/wamiz_1x.webp\",\"width\":600,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/optidigital.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wamiz\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/optidigital.com\/es\/#website\",\"url\":\"https:\/\/optidigital.com\/es\/\",\"name\":\"Optidigital\",\"description\":\"Premium ad revenue platform, built for publishers seeking to optimize their ad revenue while preserving their user experience.\",\"publisher\":{\"@id\":\"https:\/\/optidigital.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/optidigital.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/optidigital.com\/es\/#organization\",\"name\":\"Optidigital\",\"url\":\"https:\/\/optidigital.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/optidigital.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg\",\"contentUrl\":\"https:\/\/optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg\",\"width\":169,\"height\":64,\"caption\":\"Optidigital\"},\"image\":{\"@id\":\"https:\/\/optidigital.com\/es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/optidigital.com\/es\/#\/schema\/person\/7b88d735457d67c5879919c203c57e98\",\"name\":\"Guillem\",\"url\":\"https:\/\/optidigital.com\/es\/author\/guillem\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Wamiz | Casos de \u00e9xito | Opti Digital","description":"Opti Digital presta soporte a Wamiz en 10 mercados europeos. Descubre c\u00f3mo este medio de comunicaci\u00f3n ha incrementado su eCPM gracias a Header Bidding y Dynamic Layout.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/","og_locale":"es_ES","og_type":"article","og_title":"Wamiz | Casos de \u00e9xito | Opti Digital","og_description":"Opti Digital presta soporte a Wamiz en 10 mercados europeos. Descubre c\u00f3mo este medio de comunicaci\u00f3n ha incrementado su eCPM gracias a Header Bidding y Dynamic Layout.","og_url":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/","og_site_name":"Optidigital","article_published_time":"2022-05-13T15:29:24+00:00","article_modified_time":"2025-06-16T12:03:42+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/optidigital.com\/wp-content\/uploads\/wamiz_1x.webp","type":"image\/webp"}],"author":"Guillem","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Guillem","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/#article","isPartOf":{"@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/"},"author":{"name":"Guillem","@id":"https:\/\/optidigital.com\/es\/#\/schema\/person\/7b88d735457d67c5879919c203c57e98"},"headline":"Wamiz","datePublished":"2022-05-13T15:29:24+00:00","dateModified":"2025-06-16T12:03:42+00:00","mainEntityOfPage":{"@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/"},"wordCount":344,"publisher":{"@id":"https:\/\/optidigital.com\/es\/#organization"},"image":{"@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/#primaryimage"},"thumbnailUrl":"https:\/\/optidigital.com\/wp-content\/uploads\/wamiz_1x.webp","articleSection":["Casos de \u00e9xito"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/","url":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/","name":"Wamiz | Casos de \u00e9xito | Opti Digital","isPartOf":{"@id":"https:\/\/optidigital.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/#primaryimage"},"image":{"@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/#primaryimage"},"thumbnailUrl":"https:\/\/optidigital.com\/wp-content\/uploads\/wamiz_1x.webp","datePublished":"2022-05-13T15:29:24+00:00","dateModified":"2025-06-16T12:03:42+00:00","description":"Opti Digital presta soporte a Wamiz en 10 mercados europeos. Descubre c\u00f3mo este medio de comunicaci\u00f3n ha incrementado su eCPM gracias a Header Bidding y Dynamic Layout.","breadcrumb":{"@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/#primaryimage","url":"https:\/\/optidigital.com\/wp-content\/uploads\/wamiz_1x.webp","contentUrl":"https:\/\/optidigital.com\/wp-content\/uploads\/wamiz_1x.webp","width":600,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/wamiz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/optidigital.com\/es\/"},{"@type":"ListItem","position":2,"name":"Wamiz"}]},{"@type":"WebSite","@id":"https:\/\/optidigital.com\/es\/#website","url":"https:\/\/optidigital.com\/es\/","name":"Optidigital","description":"Premium ad revenue platform, built for publishers seeking to optimize their ad revenue while preserving their user experience.","publisher":{"@id":"https:\/\/optidigital.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/optidigital.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/optidigital.com\/es\/#organization","name":"Optidigital","url":"https:\/\/optidigital.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/optidigital.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg","contentUrl":"https:\/\/optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg","width":169,"height":64,"caption":"Optidigital"},"image":{"@id":"https:\/\/optidigital.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/optidigital.com\/es\/#\/schema\/person\/7b88d735457d67c5879919c203c57e98","name":"Guillem","url":"https:\/\/optidigital.com\/es\/author\/guillem\/"}]}},"featured_image_url":"https:\/\/optidigital.com\/wp-content\/uploads\/wamiz_1x.webp","_links":{"self":[{"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/posts\/22285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/comments?post=22285"}],"version-history":[{"count":2,"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/posts\/22285\/revisions"}],"predecessor-version":[{"id":25259,"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/posts\/22285\/revisions\/25259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/media\/24277"}],"wp:attachment":[{"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/media?parent=22285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/categories?post=22285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/tags?post=22285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}