Gerbeaud.com<\/a>\u00a0es un sitio web hist\u00f3rico, que data desde 1998! Sin embargo, sigue siendo una referencia en el mundo de la casa y el jard\u00edn, con miles de p\u00e1ginas dedicadas a la jardiner\u00eda, la naturaleza (flora y fauna), el medio ambiente y todo lo que conecta el jard\u00edn y la vida cotidiana: animales dom\u00e9sticos, cocina con frutas y verduras de temporada, apicultura.<\/p>\n\n\n\n\u00bfPor qu\u00e9 Opti Digital?<\/h4>\n\n\n\n
Como la inmensa mayor\u00eda de los sitios web editoriales, el modelo de negocio de Gerbeaud.com se basa en la monetizaci\u00f3n de los contenidos a trav\u00e9s de la publicidad.
monetizaci\u00f3n de los contenidos a trav\u00e9s de la publicidad. Por lo tanto, es esencial trabajar con empresas fiables y eficientes!<\/p>\n\n\n\n
\u00bfCu\u00e1l fue vuestro desaf\u00edo antes de colaborar con Opti Digital?<\/h4>\n\n\n\n
Las primeras conversaciones con Opti Digital se remontan a finales de 2020. En aquel momento, program\u00e1bamos las etiquetas de varias redes publicitarias en los sitios nosotros mismos, a trav\u00e9s de diferentes ad-servers (GAM, Smart, etc.). Eso llevaba mucho tiempo, la competencia no era \u00f3ptima en t\u00e9rminos de CPM y, adem\u00e1s, carec\u00edamos de un seguimiento global del rendimiento y los ingresos generados.<\/p>\n\n\n\n
\u00bfQu\u00e9 soluciones proporciona Opti Digital para resolverlo?<\/h4>\n\n\n\n
Todos nuestros sitios est\u00e1n ahora gestionados directamente por Opti Digital, que tiene una gran experiencia en publicidad program\u00e1tica. Su panel de control proporciona una medici\u00f3n precisa del inventario, RPM, etc.; y por m\u00faltiples dimensiones como p\u00e1gina, sitio, anunciante…<\/p>\n\n\n\n
\u00bfCu\u00e1les son vuestros objetivos para 2024?<\/h4>\n\n\n\n
El auge de nuevos actores, la canibalizaci\u00f3n de nuestras tem\u00e1ticas por los medios generalistas,
la presi\u00f3n sobre la adquisici\u00f3n de tr\u00e1fico. Nuestro principal objetivo es mantener nuestra audiencia, la satisfacci\u00f3n y el compromiso de nuestros visitantes, pero tambi\u00e9n nuestros ingresos, en un contexto en el que los CPM tienden a bajar.<\/p>\n\n\n\n
\u00bfQu\u00e9 recomendar\u00edais a los editores para establecer una buena estrategia de monetizaci\u00f3n?<\/h4>\n\n\n\n
Elegir una agencia con la que te puedes comunicar. Opti Digital es una empresa cercana; hasta ahora, s\u00f3lo he tenido que tratar con gestores de cuentas disponibles, amables y eficientes, y con los que mantenemos reuniones peri\u00f3dicas cara a cara. Y eso no tiene precio.<\/p>\n","protected":false},"excerpt":{"rendered":"
Gerbeaud ha elegido la experiencia de Opti Digital para optimizar su publicidad en l\u00ednea.<\/p>\n","protected":false},"author":9,"featured_media":23879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[583],"tags":[],"class_list":["post-22272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"\n
Gerbeaud | Casos de \u00e9xito | Opti Digital<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo Gerbeaud se beneficia de las soluciones de publicidad program\u00e1tica de Opti Digital para optimizar sus anuncios online.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gerbeaud | Casos de \u00e9xito | Opti Digital\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo Gerbeaud se beneficia de las soluciones de publicidad program\u00e1tica de Opti Digital para optimizar sus anuncios online.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/\" \/>\n<meta property=\"og:site_name\" content=\"Optidigital\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-16T10:52:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T12:18:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/optidigital.com\/wp-content\/uploads\/gerbeaud_1x.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"chloecouannet\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"chloecouannet\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/\"},\"author\":{\"name\":\"chloecouannet\",\"@id\":\"https:\/\/optidigital.com\/es\/#\/schema\/person\/3d828e6c2a78b1062b8989b896189978\"},\"headline\":\"Gerbeaud\",\"datePublished\":\"2023-10-16T10:52:14+00:00\",\"dateModified\":\"2025-06-05T12:18:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/\"},\"wordCount\":387,\"publisher\":{\"@id\":\"https:\/\/optidigital.com\/es\/#organization\"},\"image\":{\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/optidigital.com\/wp-content\/uploads\/gerbeaud_1x.webp\",\"articleSection\":[\"Casos de \u00e9xito\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/\",\"url\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/\",\"name\":\"Gerbeaud | Casos de \u00e9xito | Opti Digital\",\"isPartOf\":{\"@id\":\"https:\/\/optidigital.com\/es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/optidigital.com\/wp-content\/uploads\/gerbeaud_1x.webp\",\"datePublished\":\"2023-10-16T10:52:14+00:00\",\"dateModified\":\"2025-06-05T12:18:54+00:00\",\"description\":\"Descubre c\u00f3mo Gerbeaud se beneficia de las soluciones de publicidad program\u00e1tica de Opti Digital para optimizar sus anuncios online.\",\"breadcrumb\":{\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/#primaryimage\",\"url\":\"https:\/\/optidigital.com\/wp-content\/uploads\/gerbeaud_1x.webp\",\"contentUrl\":\"https:\/\/optidigital.com\/wp-content\/uploads\/gerbeaud_1x.webp\",\"width\":600,\"height\":400,\"caption\":\"gerbeaud\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/optidigital.com\/es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gerbeaud\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/optidigital.com\/es\/#website\",\"url\":\"https:\/\/optidigital.com\/es\/\",\"name\":\"Optidigital\",\"description\":\"Premium ad revenue platform, built for publishers seeking to optimize their ad revenue while preserving their user experience.\",\"publisher\":{\"@id\":\"https:\/\/optidigital.com\/es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/optidigital.com\/es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/optidigital.com\/es\/#organization\",\"name\":\"Optidigital\",\"url\":\"https:\/\/optidigital.com\/es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/optidigital.com\/es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg\",\"contentUrl\":\"https:\/\/optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg\",\"width\":169,\"height\":64,\"caption\":\"Optidigital\"},\"image\":{\"@id\":\"https:\/\/optidigital.com\/es\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/optidigital.com\/es\/#\/schema\/person\/3d828e6c2a78b1062b8989b896189978\",\"name\":\"chloecouannet\",\"url\":\"https:\/\/optidigital.com\/es\/author\/chloecouannet\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gerbeaud | Casos de \u00e9xito | Opti Digital","description":"Descubre c\u00f3mo Gerbeaud se beneficia de las soluciones de publicidad program\u00e1tica de Opti Digital para optimizar sus anuncios online.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/","og_locale":"es_ES","og_type":"article","og_title":"Gerbeaud | Casos de \u00e9xito | Opti Digital","og_description":"Descubre c\u00f3mo Gerbeaud se beneficia de las soluciones de publicidad program\u00e1tica de Opti Digital para optimizar sus anuncios online.","og_url":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/","og_site_name":"Optidigital","article_published_time":"2023-10-16T10:52:14+00:00","article_modified_time":"2025-06-05T12:18:54+00:00","og_image":[{"width":600,"height":400,"url":"https:\/\/optidigital.com\/wp-content\/uploads\/gerbeaud_1x.webp","type":"image\/webp"}],"author":"chloecouannet","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"chloecouannet","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/#article","isPartOf":{"@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/"},"author":{"name":"chloecouannet","@id":"https:\/\/optidigital.com\/es\/#\/schema\/person\/3d828e6c2a78b1062b8989b896189978"},"headline":"Gerbeaud","datePublished":"2023-10-16T10:52:14+00:00","dateModified":"2025-06-05T12:18:54+00:00","mainEntityOfPage":{"@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/"},"wordCount":387,"publisher":{"@id":"https:\/\/optidigital.com\/es\/#organization"},"image":{"@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/#primaryimage"},"thumbnailUrl":"https:\/\/optidigital.com\/wp-content\/uploads\/gerbeaud_1x.webp","articleSection":["Casos de \u00e9xito"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/","url":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/","name":"Gerbeaud | Casos de \u00e9xito | Opti Digital","isPartOf":{"@id":"https:\/\/optidigital.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/#primaryimage"},"image":{"@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/#primaryimage"},"thumbnailUrl":"https:\/\/optidigital.com\/wp-content\/uploads\/gerbeaud_1x.webp","datePublished":"2023-10-16T10:52:14+00:00","dateModified":"2025-06-05T12:18:54+00:00","description":"Descubre c\u00f3mo Gerbeaud se beneficia de las soluciones de publicidad program\u00e1tica de Opti Digital para optimizar sus anuncios online.","breadcrumb":{"@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/#primaryimage","url":"https:\/\/optidigital.com\/wp-content\/uploads\/gerbeaud_1x.webp","contentUrl":"https:\/\/optidigital.com\/wp-content\/uploads\/gerbeaud_1x.webp","width":600,"height":400,"caption":"gerbeaud"},{"@type":"BreadcrumbList","@id":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/gerbeaud\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/optidigital.com\/es\/"},{"@type":"ListItem","position":2,"name":"Gerbeaud"}]},{"@type":"WebSite","@id":"https:\/\/optidigital.com\/es\/#website","url":"https:\/\/optidigital.com\/es\/","name":"Optidigital","description":"Premium ad revenue platform, built for publishers seeking to optimize their ad revenue while preserving their user experience.","publisher":{"@id":"https:\/\/optidigital.com\/es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/optidigital.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/optidigital.com\/es\/#organization","name":"Optidigital","url":"https:\/\/optidigital.com\/es\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/optidigital.com\/es\/#\/schema\/logo\/image\/","url":"https:\/\/optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg","contentUrl":"https:\/\/optidigital.com\/wp-content\/uploads\/2025\/01\/logo_w.svg","width":169,"height":64,"caption":"Optidigital"},"image":{"@id":"https:\/\/optidigital.com\/es\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/optidigital.com\/es\/#\/schema\/person\/3d828e6c2a78b1062b8989b896189978","name":"chloecouannet","url":"https:\/\/optidigital.com\/es\/author\/chloecouannet\/"}]}},"featured_image_url":"https:\/\/optidigital.com\/wp-content\/uploads\/gerbeaud_1x.webp","_links":{"self":[{"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/posts\/22272","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/comments?post=22272"}],"version-history":[{"count":2,"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/posts\/22272\/revisions"}],"predecessor-version":[{"id":25255,"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/posts\/22272\/revisions\/25255"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/media\/23879"}],"wp:attachment":[{"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/media?parent=22272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/categories?post=22272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/optidigital.com\/es\/wp-json\/wp\/v2\/tags?post=22272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}