{"id":22268,"date":"2024-05-01T09:47:19","date_gmt":"2024-05-01T07:47:19","guid":{"rendered":"https:\/\/optidigital.com\/?page_id=19710"},"modified":"2025-05-05T17:13:47","modified_gmt":"2025-05-05T15:13:47","slug":"el-tiempo","status":"publish","type":"post","link":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/el-tiempo\/","title":{"rendered":"El Tiempo"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Sobre El Tiempo<\/h2>\n\n\n\n<p>L\u00edder en meteorolog\u00eda y clima en Espa\u00f1a, El Tiempo es la fuente de referencia en la que conf\u00edan <strong>m\u00e1s de 11 millones<\/strong> de usuarios \u00fanicos al mes.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">El reto<\/h2>\n\n\n\n<p>El Tiempo afronta el reto de generar nuevos ingresos en un entorno digital cambiante y altamente competitivo. Con <strong>Demand Hub<\/strong>, Opti Digital brinda <strong>una innovadora tecnolog\u00eda<\/strong> <strong>para alcanzar sus objetivos de negocio. <\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nuestra soluci\u00f3n<\/h2>\n\n\n\n<p><strong>La soluci\u00f3n Demand Hub, aumenta los ingresos y optimiza la experiencia del usuario<\/strong> mientras el usuario consulta la informaci\u00f3n meteorol\u00f3gica en entornos con cookies de terceros, como <i>cookieless<\/i>.<\/p>\n\n\n\n<p>Adem\u00e1s, El Tiempo ofrece a los anunciantes impactar a trav\u00e9s de un <strong>inventario altamente cualitativo<\/strong> en t\u00e9rminos de <strong>viewability<\/strong> y <strong>atenci\u00f3n<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre Demand Hub<\/h2>\n\n\n\n<p>Demand Hub es un <strong>formato de anuncio atractivo<\/strong>, similar al formato <i>story<\/i> de las plataformas sociales, que <strong>maximiza los ingresos de cada anuncio<\/strong>.<\/p>\n\n\n\n<p>Compatible con Prebid, Demand Hub mejora la monetizaci\u00f3n en los <strong>bloques de anuncios IAB<\/strong> ya presentes en los medios, incluso <strong>sin cookies de terceros<\/strong>. Gracias a sus <strong>elevados CPM<\/strong> y eficacia demostrada entre m\u00e1s de <strong>1.700 <i>publishers<\/i><\/strong>, esta innovadora tecnolog\u00eda se ha consolidado entre los <strong>principales adaptadores de pujas del mercado<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opti Engage alcanza el 40% de win rate en eltiempo.es<\/p>\n","protected":false},"author":9,"featured_media":24298,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[583],"tags":[],"class_list":["post-22268","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Tiempo | Casos de \u00e9xito | Opti Digital<\/title>\n<meta name=\"description\" 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