{"id":22264,"date":"2023-05-15T09:47:17","date_gmt":"2023-05-15T07:47:17","guid":{"rendered":"https:\/\/optidigital.com\/?page_id=12180"},"modified":"2025-06-05T14:19:42","modified_gmt":"2025-06-05T12:19:42","slug":"au-jardin","status":"publish","type":"post","link":"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/au-jardin\/","title":{"rendered":"Au Jardin"},"content":{"rendered":"\n

Entrevista con Alain Debuisson, Fundador de Au Jardin<\/h2>\n\n\n\n

Au Jardin<\/a> es un website franc\u00e9s dedicado a la jardiner\u00eda con fichas de consejos para el jard\u00edn, recetas y una enciclopedia de plantas. Au Jardin es tambi\u00e9n una comunidad en foros, YouTube y redes sociales.<\/p>\n\n\n\n

\u00bfPor qu\u00e9 Opti Digital?<\/h4>\n\n\n\n

Buscaba una red de publicidad program\u00e1tica y Opti Digital fue capaz de ofrecerme las herramientas para satisfacer mis expectativas con todo el apoyo necesario para entender e implementar los diferentes formatos publicitarios. <\/p>\n\n\n\t

\n\t\t
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Una buena comunicaci\u00f3n es esencial y Opti Digital comprendi\u00f3 mis necesidades y respondi\u00f3 a ellas. En concreto, quer\u00eda asegurarme de que los anuncios mostrados fueran equilibrados. Tambi\u00e9n quer\u00eda asegurarme de que se gestionaban los formatos publicitarios en las p\u00e1ginas AMP.<\/h4>\n\t\t\t
\n\t\t\t\t\t\t\t\t\t\"\"\n\t\t\t\t\t\t\t\t

Alain Debuisson<\/b>Fundador de Au Jardin media<\/p>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\n\n\n

\u00bfCu\u00e1l fue vuestro desaf\u00edo antes de colaborar con Opti Digital?<\/h4>\n\n\n\n

Mi reto era encontrar un socio que escuchara mis necesidades y me ayudara a generar los ingresos necesarios para desarrollar el site. En aquel momento, mi necesidad tambi\u00e9n era disponer de una soluci\u00f3n que tambi\u00e9n fuera funcional en p\u00e1ginas AMP.<\/p>\n\n\n\n

\u00bfQu\u00e9 soluciones proporciona Opti Digital para resolverlo?<\/h4>\n\n\n\n

Estoy pensando en la gesti\u00f3n de las dimensiones de los espacios publicitarios para mantener buenos indicadores Core Web Vitals y un buen rendimiento de display. Tambi\u00e9n hay el lazy loading, el ad refresh en ciertos espacios, la posibilidad de definir floors y sobre todo el hecho de poder probar diferentes soluciones, con A\/B tests, antes de finalizar una elecci\u00f3n.<\/p>\n\n\n\n

\u00bfCu\u00e1les son vuestros objetivos para 2023?<\/h4>\n\n\n\n

El a\u00f1o 2022 fue un a\u00f1o en el que cayeron los ingresos de muchos editores con la implantaci\u00f3n del GDPR y el desfavorable entorno econ\u00f3mico.<\/p>\n\n\n\n

Con Opti Digital, para 2023 estoy trabajando para adaptar el sitio y la publicidad a este contexto para maximizar los ingresos necesarios para desarrollar Au Jardin sin comprometer la calidad del sitio.<\/p>\n\n\n\n

\u00bfQu\u00e9 recomendar\u00edais a los editores para establecer una buena estrategia de monetizaci\u00f3n?<\/h4>\n\n\n\n

Que se unan a Opti Digital y a sus equipos, \u00a1siempre atentos y proactivos! Gracias a todos los que contribuyen a la soluci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Au Jardin conf\u00eda en Opti Digital para optimizar su publicitad<\/p>\n","protected":false},"author":13,"featured_media":23882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[583],"tags":[],"class_list":["post-22264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"acf":[],"yoast_head":"\nAu Jardin | Casos de \u00e9xito | Opti Digital<\/title>\n<meta name=\"description\" content=\"Au Jardin utiliza la soluci\u00f3n de publicidad program\u00e1tica de Opti Digital para optimizar su publicidad online y mejorar la visibilidad de sus anuncios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/optidigital.com\/es\/recursos\/casos-de-exito\/au-jardin\/\" \/>\n<meta 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