Media Monetization, Ad Revenue & Programmatic: Latest from Opti Digital

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Header bidding vs waterfall

Header Bidding vs Waterfall

What Is Header Bidding And How To Implement It

Making the Most of Programmatic Advertising

AdTech in 2025: Trends and Strategies

Attention Metrics Ultimate Guide

Unlocking the Power of Attention Metrics

Google cancels third-party cookies deprecation

Tutorials: A Detailed View On Our Publishers’ Real-time Analytics Platform

What is Audience Segmentation and Why is it Important for Cookieless Monetization?

Is Attention The New Viewability?

JO 2024

Media Revenue: How To Make The Most Out Of the Sports Season

Scaling Towards +60% Growth After a Successful 2023

Increasing ad revenue in a cookieless 2024: challenge accepted.

Ad Formats to Display in 2024: Optimizing Revenue for Publishers

2023 eCPM media barometer

2023 Programmatic Barometer Unveiled: Deciphering eCPM Situation

Opti Digital’s Remarkable Journey in 2023 and Objectives for 2024

Mastering Ad Auctions: Decoding Bid Request & Response

Publishers’ last minute checklist for the Holiday season

Traffic Shaping

Traffic Shaping: Reduce Your Media’s Advertising Carbon Footprint

Google MCM: A Game-Changer for media publishers

Opti Engage: 3 reasons to adopt this new ad format

User centric design

How to balance UX and monetization effectively?

Highlights of Dmexco and Digiday

All you need to know about ads.txt and sellers.json files

Carbon footprint advertising campaign

Sustainable Advertising – How to Reduce Carbon Footprint in Your Campaigns?

Innovating for an Open Advertising Ecosystem

1,000,000 price floors are calculated every day by Opti Yield

The most profitable advertising formats in 2023

Opti Digital’s 2022 milestones

7 tips to limit unsold inventory

How to master your ad layout in 5 steps?

Optimize Bidding: Client vs. Server-Side

15 hacks to skyrocket your Q4 revenue!

Opti All-in-One: The Essential All-Inclusive Formula for Publishers

Everything You Need to Know About SEO Search Intent

6 Reasons to Deploy Dynamic Price Floors for Your Ad Inventories

Boost Revenue by 40%: The Power of Dynamic Price Floors

Seasonal Advertising Revenue: Why It Drops in January, July & August

Programmatic Price Floors: The Essential Guide

Opti Digital’s Green Challenge: Combining Sports & Action for a Sustainable Future

6 A/B tests to run in order to optimise your page RPM