Success Story
Jeux.com doubles advertising revenues with Opti Digital
April 2024
Dany Dorléans
Webmaster at Jeux.com
Jeux.com is much more than just an online games website – it’s a complete games portal designed to satisfy all fans of interactive entertainment. With an impressive selection of over 16,000 free games, Jeux.com covers all genres, from action games to puzzle games, including classics such as Mahjong and Bubble Shooter. Our portal offers not only an exceptional variety, but also exciting news from the world of gaming.
91%
Viewability Rate
4,5M
Monthly Impression
x2
Increase in revenue
Interview with Dany Dorléans, Webmaster at Jeux.com
Why Opti Digital?
We chose Opti Digital because of their expertise in monetization and advertising revenue management, but also because of their ability to offer solutions tailored to gaming portals like ours.
What was your challenge before working with Opti Digital?
Before working with Opti Digital, our main challenge was the difficulty of monetizing effectively with our own adserver. Managing ads internally through various ad-servers was time-consuming and effort-consuming, and presented obstacles to fully optimizing our advertising revenues. The lack of an overall view of performance and revenues generated made the task even more complicated. Finding a qualified partner like Opti Digital was therefore crucial to overcoming these challenges and maximizing our monetization potential in a more efficient and structured way.
What solutions does Opti Digital provide to solve it?
Opti Digital was able to provide solutions such as optimized ad slot management, performance tracking tools, advice on ad formats suitable for games, and proactive collaboration to maximize revenues while maintaining a positive user experience.
What are your goals for 2024?
Our objectives for 2024 are clear: we aim to continue optimizing our CPMs throughout the year. In an ever-changing advertising landscape, maintaining competitive CPMs is essential to ensure effective monetization of our free games portal.
What would you recommend to publishers to establish a good monetisation strategy?
Joining Opti Digital is not just a choice, it’s a solution. Publishers won’t regret exploring this partnership to significantly improve their monetization strategy.
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